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Author: Marit Sophie Hamprecht
Publisher:
ISBN:
Category :
Languages : en
Pages : 53
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Book Description
Over the last decades, growing environmental concerns have become an alarming phenomenon accompanying economic growth. Green innovations are considered an important instrument in fighting these problems and achieving sustainable development. Although the past years have shown that the adoption rates of environmentally friendly products and services are growing, green innovations often fail in diffusion, not reaching a broad enough level of acceptance to have a significant positive impact. This paper aims at providing a first starting point to practitioners searching for guidance and frameworks for the market implementation of their green innovations. To achieve this, a systematic literature review is conducted, analyzing the current state of research on the factors that are influencing the (non)adoption of green consumer-use innovations and the implications for green innovation commercialization management. From the reviewed literature, six categories of drivers and barriers are identified. It is found that product-/service-related factors, supplier-related factors, as well as communication strongly influence consumers ́ adoption behaviour. The exact way those factors are perceived depends on the demographics, adopter-related factors, and society-related factors. For successful green innovation commercialization, customers should be segmented along those last three categories, and sales and marketing strategies should be adapted to the targeted segment and the stage of the diffusion process.
Author: Marit Sophie Hamprecht
Publisher:
ISBN:
Category :
Languages : en
Pages : 53
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Book Description
Over the last decades, growing environmental concerns have become an alarming phenomenon accompanying economic growth. Green innovations are considered an important instrument in fighting these problems and achieving sustainable development. Although the past years have shown that the adoption rates of environmentally friendly products and services are growing, green innovations often fail in diffusion, not reaching a broad enough level of acceptance to have a significant positive impact. This paper aims at providing a first starting point to practitioners searching for guidance and frameworks for the market implementation of their green innovations. To achieve this, a systematic literature review is conducted, analyzing the current state of research on the factors that are influencing the (non)adoption of green consumer-use innovations and the implications for green innovation commercialization management. From the reviewed literature, six categories of drivers and barriers are identified. It is found that product-/service-related factors, supplier-related factors, as well as communication strongly influence consumers ́ adoption behaviour. The exact way those factors are perceived depends on the demographics, adopter-related factors, and society-related factors. For successful green innovation commercialization, customers should be segmented along those last three categories, and sales and marketing strategies should be adapted to the targeted segment and the stage of the diffusion process.
Author: Joao Neiva de Figueiredo
Publisher: CRC Press
ISBN: 1466503181
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective considering both techno
Author: Ruchika Singh Malyan
Publisher: CRC Press
ISBN: 1351138022
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Author: Munir Ahmad
Publisher: Frontiers Media SA
ISBN: 2832518907
Category : Science
Languages : en
Pages : 664
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Book Description
Author: Ruchika Singh Malyan
Publisher: CRC Press
ISBN: 1351138030
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Author: Phil Flores
Publisher:
ISBN: 9789180397872
Category : Consumers' preferences
Languages : en
Pages : 0
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Book Description
The purpose of this thesis is to understand how consumer innovativeness and motivations relate to the decision to adopt green innovations. This thesis examines two forms of green transport innovations, shared e-bikes and e-scooters, which are part of the shared micromobility phenomenon. The penetration of shared micromobility into the market is estimated to increase in the upcoming years, and increasing interest in its use has become evident. However, there are controversies surrounding its impact on society, partly due to how the vehicles are used. This raises questions concerning who the consumers are and what motivates them to use this mode of transport. I employed two cross-sectional surveys to investigate how domain-specific innovativeness and motivations influenced the decision to adopt shared e-bikes and e-scooters. I demonstrate the relevance of the use of two domain-specific innovativeness (transport innovativeness and eco-innovativeness) and four different motivations (instrumental, environmental, hedonic, and social motivations). Specifically, transport innovativeness and eco-innovativeness were positively correlated with decisions to use shared e-bikes and e-scooters. Hedonic motivations had the strongest effects, while social motivations had the weakest, if not insignificant, impact. Environmental motivations were positively significant when other motivations were not considered, but these effects became negative when instrumental and hedonic motivations were taken into account. I also show the differences in these factors between users and non-users, as well as between shared e-bike users and shared e-scooter users. As expected, users had a higher level of transport innovativeness and eco-innovativeness. Users and non-users also differed in their perceptions of the environmental, hedonic, symbolic, and instrumental benefits of shared e-bikes and e-scooters, with users being more sensitive to these benefits. Theoretically, this thesis creates a more nuanced understanding of the diffusion of innovations by showing that products are not limited to only one domain. In addition, it outlines similarities and differences in consumer motivations between two comparable and emergent innovations that are purportedly green. This thesis shows that, although shared e-bikes and e-scooters are promoted similarly, consumer motivations for their adoption can still differ. Of note, this thesis helps to explain why some green innovations could become controversial due to their users' motivations. Practically, this thesis could help to formulate short- and long-term strategies for shared micromobility providers and policies for transport agencies and city planners. It could also help to understand the environmental impact of shared micromobility and how it could potentially address transport-related environmental problems.
Author: Pável Reyes-Mercado
Publisher: Springer
ISBN: 1137587423
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
Author: Koos van Dijken
Publisher: Springer Science & Business Media
ISBN: 9400708548
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
How do small and medium sized enterprises (SMEs) adopt environmental innovations? Do they have the necessary internal competence? Is any support offered by external parties (i.e. network involvement)? What are the policy implications? This book is based on extensive fieldwork, conducted in four traditional industrial sectors: offset printing, electroplating, textile finishing, and industrial painting. The work was carried out in Denmark, Italy, the Netherlands, Portugal and the UK. Twenty company-based case studies were analyzed and a telephone survey was conducted among 527 companies. As a result, the Innovation Triangle came to be formulated, which is presented here, defining and combining the determinants of SME innovativeness. The Innovation Triangle distinguishes three major determinants of innovativeness: business competence, environmental orientation, and network involvement. The Innovation Triangle allows one to diagnose current environmental and innovation policies, indicating which policy measures might be effective in increasing the adoption of environmentally friendly technologies, allowing environmental objectives to be achieved.
Author: Juliana Mansvelt
Publisher: SAGE
ISBN: 1412996856
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Author: Friederike Esther Rhein
Publisher: Springer Nature
ISBN: 3658321482
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
