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Author: Shama Hyder
Publisher: BenBella Books, Inc.
ISBN: 1942952406
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Author: Shama Hyder
Publisher: BenBella Books, Inc.
ISBN: 1942952406
Category : Business & Economics
Languages : en
Pages : 277
Get Book Here
Book Description
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Author: Shama Hyder Kabani
Publisher: BenBella Books
ISBN: 1937856151
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
Author: Liana Evans
Publisher: Pearson Education
ISBN: 0768694914
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
Author: Shama Hyder
Publisher: BenBella Books, Inc.
ISBN: 1942952252
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts—along with the just rewards—Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics customer focus integration content curation cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.
Author: Suzi Pomerantz
Publisher: CreateSpace
ISBN: 9781460931615
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
Solutions To The 5 Biggest Mistakes Companies Make with Social Media.How can you make Social Media work for your company? Gain immediate access to five practical suggestions to easily gain unfair advantage for your business.Here's what you'll learn: The 5 critical errors most companies and leaders make with regards to social media and what to do about each one How to embrace change and create a unified strategy for your organization Why it's not enough just to have an account, profile or page on each of the main social networks How to align your social media involvement with your corporate values, brand, and overall objectives Using social media to create informative conversations with your consumers and stakeholders How to capitalize on customer enthusiasm The risks your company faces if you lack a social media policy and implementation of tools and systems to monitor and enforce that policy The importance of educating managers and employees regarding use of social media for the benefit of the organization Leveraging social media as a research tool to gain up to the minute information about your industry The difference between advertising and the free media exposure available via social mediaHere's how you'll benefit:Social media usage is not just for teens and celebrities. Explore how social media might benefit your organization in handling a crisis, contribute to marketing, or expediting broad-reach communication needs. Leverage relationships on social media to find new vendors, suppliers, and talent. Create advocates, agents, and raving fans for your company, product, or service. Gather business intelligence on competitors and set the stage for strategic alliances.“As a veteran of the social media industry – and it does move fast – I was still able to gain some valuable gems out of this book. Whether you are new to social media or an advanced marketer, this book is a must read. While most books on the topic are a heavy read, Taming the Social Media Monster, is quick, fun, AND entertaining. Pick up a copy today. You can't go wrong.” ~ Shama Kabani, CEO, Speaker, and Author of the Best-Selling The Zen of Social Media Marketing.“A great overview of the social media challenge many businesses are facing. A smart, well-researched, and easy-to-read guide for anyone fumbling around in the new world of social media marketing and community-building. If you haven't been able to 'get your head around' this new way of communicating and connecting with your potential customers, reading this guide will point you in the right direction.” ~Ken Kesslin, President, Kesslin Associates“As the CEO of a leadership development firm I am always looking for great resources for my clients. As soon as I saw the critical errors and read these do-able, concrete ideas for managing social media I got very excited! Thanks for this fantastic resource. Just what we need right now! A simple, clear, immediately useful guide to the way we interact with consumers in a new era of two-way communication. Examples like the U.S. Army can help us reduce our fear, and realize it's not a monster after all!” ~ Karlin Sloan, CEO, Speaker, and Author of Smarter Faster, Better and Unfear; Facing Change in an Era of Uncertainty.“A must-read for business executives! While there is vast information on the spread of social media, most is hype, encouraging businesses to simply “jump on the bandwagon”. I work with many CEOs and find that many are skeptical of social media because of the hype. Pomerantz & Burmeister provide a no-nonsense approach to finding solutions that fit and support your business strategy. Read this and you'll be able to see clearly where you need to focus.” ~ Lee Self – President, Renaissance Executive Forums
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749460636
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Tracy L. Tuten
Publisher: Pearson Educacion
ISBN: 9780133125115
Category : Internet advertising
Languages : en
Pages : 244
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Book Description
The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Author: Tamar Weinberg
Publisher: "O'Reilly Media, Inc."
ISBN: 0596156812
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.
