The World's Best Advertising Photography PDF Download
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Author: Dave Saunders
Publisher: B. T. Batsford Limited
ISBN:
Category : Photography
Languages : en
Pages : 200
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Book Description
This book discusses some of the innovative advertising of recent years, with accounts from over 100 practitioners. Photographers Richard Avedon, David Bailey and Annie Leibovitz and art directors Paul Arden and Michael Joseph are featured.
Author: Dave Saunders
Publisher: B. T. Batsford Limited
ISBN:
Category : Photography
Languages : en
Pages : 200
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Book Description
This book discusses some of the innovative advertising of recent years, with accounts from over 100 practitioners. Photographers Richard Avedon, David Bailey and Annie Leibovitz and art directors Paul Arden and Michael Joseph are featured.
Author: Leslie Burns-Dell'Acqua
Publisher: Lulu.com
ISBN: 0557019036
Category : Art
Languages : en
Pages : 170
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Book Description
Internationally known photo consultant and owner of Burns Auto Parts--Consultants, Leslie shares her best thoughts on marketing for the commercial photographer. This book covers everything from cold calls to websites and social marketing and much more.
Author: Selina Maitreya
Publisher: Simon and Schuster
ISBN: 1581157983
Category : Performing Arts
Languages : en
Pages : 287
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Book Description
After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Lou Lesko
Publisher: Course Technology Ptr
ISBN: 9781598634068
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
Author:
Publisher:
ISBN: 9783902393043
Category : Advertising
Languages : en
Pages : 387
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Book Description
Author: Richard Avedon
Publisher: Abrams
ISBN: 9781419733383
Category :
Languages : en
Pages : 352
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Book Description
The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.
Author: Magdalene Keaney
Publisher: Rotovision
ISBN: 9782888931614
Category : Advertising photography
Languages : en
Pages : 176
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Book Description
Now available in paperback, this is one of the bestselling titles from successful series The World’s Top Photographers’ Workshops, which pairs in-depth, practical advice with stunning images and personal tips from the world’s acknowledged masters. Each title brings together the work of prominent professional photographers and pools their accumulated knowledge, focusing specifically on the fundamental technical aspects of photography – lighting; composition; color and tone; and imaging. Fashion and Advertising offers hardworking, incisive, and comprehensive advice on all aspects of the genre. Image portfolios are combined with each photographer’s comments on the key influences behind their signature styles, introducing readers to the aesthetics of fashion and advertising photography and providing them with useful hints and tips. This book will appeal both to the professional and the amateur photographer who wishes to learn from the best in the field, and to everyone who appreciates world-class photography.
Author: Patricia A. Johnston
Publisher: Univ of California Press
ISBN: 9780520227071
Category : Art
Languages : en
Pages : 396
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Book Description
Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values.
Author: Robert A. Sobieszek
Publisher: ABRAMS
ISBN:
Category : Advertising photography
Languages : en
Pages : 214
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Book Description
Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we see here: Edward Steichen's elegantly profiled cigarette lighters, for example, or modernist patterns (Auguste Sander, Moholy-Nagy et al.) of the '20s and '30s, the more recently familiar Marlboro and Hathaway men along with Onofrio Paccione's thigh-bound necklace and Penn's lipstick ""palette.'' Sobieszek, curator of the exhibit, has had a difficult task, since much of the original material, not considered ``art,'' was lost or destroyed. Photography Book Club alternate. --
Author: Jim Aitchison
Publisher: FT Press
ISBN: 0133412334
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
