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Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Leo Dillon
Publisher: Scholastic Inc.
ISBN: 9780590478830
Category : Juvenile Nonfiction
Languages : en
Pages : 56
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Book Description
In illustrations and rhyme describes the dancing of Bill "Bojangles" Robinson, one of the most famous tap dancers of all time. A brief Afterword outlines his career.
Author: Charise Neugebauer
Publisher: NorthSouth (NY)
ISBN: 9780735812536
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
Competitive Rocky Raccoon turns everything he does into a contest until Humphrey Hippopotamus takes him on a fishing trip and helps him to see that winning isn't everything.
Author: Jenny Miglis
Publisher: ABDO
ISBN: 9781599613635
Category : Juvenile Fiction
Languages : en
Pages : 28
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Book Description
Hoping to win as many awards as SpongeBob, Patrick starts mimicking everything that SpongeBob does, and their friendship becomes strained.
Author: David Baldacci
Publisher: Grand Central Publishing
ISBN: 0759524912
Category : Fiction
Languages : en
Pages : 504
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Book Description
A rags-to-riches deal for single mother LuAnn Tyler is deadlier than she ever could have imagined in this #1 New York Times bestselling thriller from David Baldacci. THE DREAM She is twenty, beautiful, dirt-poor, and hoping for a better life for her infant daughter when LuAnn Tyler is offered the gift of a lifetime, a $100 million lottery jackpot. All she has to do is change her identity and leave the U.S. forever. THE KILLER It's an offer she dares to refuse...until violence forces her hand and thrusts her into a harrowing game of high-stakes, big-money subterfuge. It's a price she won't fully pay...until she does the unthinkable and breaks the promise that made her rich. THE WINNER For if LuAnn Tyler comes home, she will be pitted against the deadliest contestant of all: the chameleon-like financial mastermind who changed her life. And who can take it away at will...
Author: Valeaira Luppens
Publisher: Alfred Music
ISBN: 9781457426353
Category : Music
Languages : en
Pages : 90
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Book Description
The Music Substitute Sourcebook is an engaging, ready-to-use resource for music teachers or music substitutes. These quality, standards-based lesson plans and student activities have been developed to allow anyone to easily step into the role of "Music Teacher" and maintain the educational momentum of the class. The fully reproducible lesson plans in The Music Substitute Sourcebook have been thoroughly field tested by substitutes with no musical training, and they have enthusiastically endorsed the easy-to-follow format and creative, fun-to-teach activities. With The Music Substitute Sourcebook, students will be actively engaged in the lessons and furthering their musical growth as they discover and explore a wide variety of musical concepts.
Author: Theodore Isaac Rubin
Publisher: Simon & Schuster Books For Young Readers
ISBN: 9780020778103
Category : Self-Help
Languages : en
Pages : 228
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Book Description
Author: Mark Knowles
Publisher: McFarland
ISBN: 9780786412679
Category : Performing Arts
Languages : en
Pages : 288
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Book Description
Tracing the development of tap dancing from ancient India to the Broadway stage in 1903, when the word "Tap" was first used in publicity to describe this new American style of dance, this text separates the cultural, societal and historical events that influenced the development of Tap dancing. Section One covers primary influences such as Irish step dancing, English clog dancing and African dancing. Section Two covers theatrical influences (early theatrical developments, "Daddy" Rice, the Virginia Minstrels) and Section Three covers various other influences (Native American, German and Shaker). Also included are accounts of the people present at tap's inception and how various styles of dance were mixed to create a new art form.
Author: Brian Seibert
Publisher: Macmillan + ORM
ISBN: 1429947616
Category : Performing Arts
Languages : en
Pages : 670
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Book Description
Magisterial, revelatory, and-most suitably-entertaining, What the Eye Hears offers an authoritative account of the great American art of tap dancing. Brian Seibert, a dance critic for The New York Times, begins by exploring tap's origins as a hybrid of the jig and clog dancing from the British Isles and dances brought from Africa by slaves. He tracks tap's transfer to the stage through blackface minstrelsy and charts its growth as a cousin to jazz in the vaudeville circuits and nightclubs of the early twentieth century. Seibert chronicles tap's spread to ubiquity on Broadway and in Hollywood, analyzes its decline after World War II, and celebrates its rediscovery and reinvention by new generations of American and international performers. In the process, we discover how the history of tap dancing is central to any meaningful account of American popular culture. This is a story with a huge cast of characters, from Master Juba (it was probably a performance of his in a Five Points cellar that Charles Dickens described in American Notes for General Circulation) through Bill Robinson and Shirley Temple, Fred Astaire and Ginger Rogers, and Gene Kelly and Paul Draper to Gregory Hines and Savion Glover. Seibert traces the stylistic development of tap through individual practitioners, vividly depicting dancers both well remembered and now obscure. And he illuminates the cultural exchange between blacks and whites over centuries, the interplay of imitation and theft, as well as the moving story of African-Americans in show business, wielding enormous influence as they grapple with the pain and pride of a complicated legacy.What the Eye Hears teaches us to see and hear the entire history of tap in its every step.
Author: Rhonda Maness
Publisher: WestBow Press
ISBN: 1512721441
Category : Religion
Languages : en
Pages : 53
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Book Description
21 Ways to Win Right Where You Are will cause you to forget your present circumstances and focus on your own God-given potential to overcome every obstacle and be better today than you were yesterday.
