Tap PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Tap PDF full book. Access full book title Tap by Anindya Ghose. Download full books in PDF and EPUB format.
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author: Leo Dillon
Publisher: Scholastic Inc.
ISBN: 9780590478830
Category : Juvenile Nonfiction
Languages : en
Pages : 56
Get Book Here
Book Description
In illustrations and rhyme describes the dancing of Bill "Bojangles" Robinson, one of the most famous tap dancers of all time. A brief Afterword outlines his career.
Author: Jenny Miglis
Publisher: ABDO
ISBN: 9781599613635
Category : Juvenile Fiction
Languages : en
Pages : 28
Get Book Here
Book Description
Hoping to win as many awards as SpongeBob, Patrick starts mimicking everything that SpongeBob does, and their friendship becomes strained.
Author: David Baldacci
Publisher: Grand Central Publishing
ISBN: 0759524912
Category : Fiction
Languages : en
Pages : 504
Get Book Here
Book Description
A rags-to-riches deal for single mother LuAnn Tyler is deadlier than she ever could have imagined in this #1 New York Times bestselling thriller from David Baldacci. THE DREAM She is twenty, beautiful, dirt-poor, and hoping for a better life for her infant daughter when LuAnn Tyler is offered the gift of a lifetime, a $100 million lottery jackpot. All she has to do is change her identity and leave the U.S. forever. THE KILLER It's an offer she dares to refuse...until violence forces her hand and thrusts her into a harrowing game of high-stakes, big-money subterfuge. It's a price she won't fully pay...until she does the unthinkable and breaks the promise that made her rich. THE WINNER For if LuAnn Tyler comes home, she will be pitted against the deadliest contestant of all: the chameleon-like financial mastermind who changed her life. And who can take it away at will...
Author: Charise Neugebauer
Publisher: NorthSouth (NY)
ISBN: 9780735812536
Category : Juvenile Fiction
Languages : en
Pages : 0
Get Book Here
Book Description
Competitive Rocky Raccoon turns everything he does into a contest until Humphrey Hippopotamus takes him on a fishing trip and helps him to see that winning isn't everything.
Author: Theodore Isaac Rubin
Publisher: Simon & Schuster Books For Young Readers
ISBN: 9780020778103
Category : Self-Help
Languages : en
Pages : 228
Get Book Here
Book Description
Author: Michael Winner
Publisher: Robson
ISBN: 1909396214
Category : Biography & Autobiography
Languages : en
Pages : 444
Get Book Here
Book Description
Michael Winner, the legendary film director, writer and food critic, is a colourful figure who has led a remarkable life. He has a reputation for being outspoken, and, true to form, in his autobiography he tells it like it is with sharp and insightful observations. 'Winner Takes All' begins with his unconventional childhood as a Jewish boy attending a Quaker boarding school and introduces his eccentric mother, who was a compulsive gambler. Michael Winner gained his first taste of fame, when aged fourteen, he met the stars for a showbusiness column in twenty London local papers. At Cambridge he edited the student newspaper and became a local celebrity. The author is a natural raconteur and his anecdotes from the film industry are compelling. He recounts his early life with relish and provides fascinating accounts of his experiences directing some of the world’s most famous actors and actresses, including Charles Bronson, Sophia Loren, Joan Collins, Orson Welles, Marlon Brando and Anthony Hopkins. Many of them became close friends. As a food critic, Michael Winner is famous for shooting from the hip. Love him or loathe him, he is constantly in the public eye. His esure TV commercials – which produced a national catchphrase ‘Calm down dear!’ – have been an advertising industry phenomenon. What may come as a surprise to the reader is the gentle side that he reveals in his autobiography. He speaks with candour about his private life; he admits his fear of relationships with women and confides the heartbreaking story of the love of his life, a famous female star.
Author: Brian Seibert
Publisher: Macmillan + ORM
ISBN: 1429947616
Category : Performing Arts
Languages : en
Pages : 670
Get Book Here
Book Description
The first authoritative history of tap dancing, one of the great art forms—along with jazz and musical comedy—created in America. Finalist for the National Book Critics Circle Award in Nonfiction Winner of Anisfield-Wolf Book Award An Economist Best Book of 2015 What the Eye Hears offers an authoritative account of the great American art of tap dancing. Brian Seibert, a dance critic for The New York Times, begins by exploring tap’s origins as a hybrid of the jig and clog dancing and dances brought from Africa by slaves. He tracks tap’s transfer to the stage through blackface minstrelsy and charts its growth as a cousin to jazz in the vaudeville circuits. Seibert chronicles tap’s spread to ubiquity on Broadway and in Hollywood, analyzes its decline after World War II, and celebrates its rediscovery and reinvention by new generations of American and international performers. In the process, we discover how the history of tap dancing is central to any meaningful account of American popular culture. This is a story with a huge cast of characters, from Master Juba through Bill Robinson and Shirley Temple, Fred Astaire and Ginger Rogers, and Gene Kelly and Paul Draper to Gregory Hines and Savion Glover. Seibert traces the stylistic development of tap through individual practitioners and illuminates the cultural exchange between blacks and whites, the interplay of imitation and theft, as well as the moving story of African Americans in show business, wielding enormous influence as they grapple with the pain and pride of a complicated legacy. What the Eye Hears teaches us to see and hear the entire history of tap in its every step. “Tap is America’s great contribution to dance, and Brian Seibert’s book gives us—at last!—a full-scale (and lively) history of its roots, its development, and its glorious achievements. An essential book!” —Robert Gottlieb, dance critic for The New York Observer and editor of Reading Dance “What the Eye Hears not only tells you all you wanted to know about tap dancing; it tells you what you never realized you needed to know. . . . And he recounts all this in an easygoing style, providing vibrant descriptions of the dancing itself and illuminating commentary by those masters who could make a floor sing.” —Deborah Jowitt, author of Jerome Robbins: His Life, His Theater, His Dance and Time and the Dancing Image
Author: Rhonda Maness
Publisher: WestBow Press
ISBN: 1512721441
Category : Religion
Languages : en
Pages : 53
Get Book Here
Book Description
21 Ways to Win Right Where You Are will cause you to forget your present circumstances and focus on your own God-given potential to overcome every obstacle and be better today than you were yesterday.
Author: Jack Vance
Publisher: Spatterlight Press
ISBN: 1619470381
Category :
Languages : en
Pages : 176
Get Book Here
Book Description
