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Author: Mike Sullivan
Publisher:
ISBN: 9781734779929
Category :
Languages : en
Pages :
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Book Description
What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.
Author: Mike Sullivan
Publisher: Bookbaby
ISBN: 9781667859248
Category :
Languages : en
Pages : 0
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Book Description
What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture. For more than 20 years, Sullivan and Tuggle have put the lessons and insights in this book into hard practice at LOOMIS, the country's leading challenger brand advertising agency helping drive hundreds of millions of dollars in sales and build renowned challenger brands in numerous categories including restaurant, banking, retail, healthcare, home services, franchise support, and more. Just as importantly, the authors have helped build a company culture that's kept employees twice the national average and lead to LOOMIS being named "Small Agency of Year" by Advertising Age, and a 7-time placement on the "Best Places to Work" lists from the Dallas Morning News and the Dallas Business Journal. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start with this book.
Author: Keagan LeJeune
Publisher: University of North Texas Press
ISBN: 1574412884
Category : Biography & Autobiography
Languages : en
Pages : 241
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Book Description
Drawing from newspapers, court records, and a decade of interviews and observation, LeJeune offers a penetrating examination of the interplay between legend and place, exploring Smith's own life, this unique historical moment, and the place's mysterious landscape. The book also considers how contemporary festivals and other forms of cultural heritage employ the legend as a cultural recourse. To stay vibrant and meaningful, culture constantly re-makes itself; here, the outlaw occupies a vital role in the re-creation. --Book Jacket.
Author: Matt Keller
Publisher: Thomas Nelson
ISBN: 1400204976
Category : Religion
Languages : en
Pages : 204
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Book Description
Have you ever felt like an underdog? Like you don’t have the ability or confidence to pursue your dreams? The Bible is full of ordinary people the world considered underdogs. Yet God chose them to do his work. In God of the Underdogs, pastor Matt Keller tells his own story of being an underdog as well as the stories of the underdog heroes in Scripture. Men and women like Moses, Esther, King David, Samuel, Joseph, Paul the Apostle, and even Jesus. The stories and scriptures you’ll read will inspire you to face down the excuses holding you back, and you will be free to pursue your destiny as never before! Maybe you’re thinking, My past is too dark. “But it’s your past,” Matt assures you. God of the Underdogswill show you that the Creator of the universe wants you to accomplish great things for him. He wants to use your life in a way he will use no one else’s. Don’t shrink back from your destiny; lean into it. The Bible says you are a friend of God. Beloved. Highly esteemed. Known. More than conquerors. God sees your potential. It is your inability, not your perfection, that makes you an underdog worth using in God’s eyes. So rise up, underdog! God has a special plan for your life.
Author: Mike Sullivan
Publisher:
ISBN: 9781734779929
Category :
Languages : en
Pages :
Get Book
Book Description
What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.
Author: Amy Showalter
Publisher: Morgan James Publishing
ISBN: 1614480206
Category : Political Science
Languages : en
Pages : 176
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Book Description
A prominent consultant reveals secrets to help you influence and persuade others—even when you aren’t in a position of power. We all have occasions in which we want or need to persuade someone of greater clout, prestige, or authority to see things our way. There are books that show how to effect change from a leadership position or how to work with peers within your own organization—but what can you do when you need to exert “upward influence” with decision makers who can help you achieve your goals? In this book, a popular speaker and successful consultant with expertise in grassroots efforts shows which tactics are most successful when you’re the underdog. She also shares real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success—as well as insights from those whose minds they changed.
Author: Alexandra Bach-Weidmuller
Publisher:
ISBN: 9781736547106
Category :
Languages : en
Pages : 48
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Book Description
Rescue dogs deserve second chances. Unfortunately, not all of them are so fortunate. Sofie introduces you to her friends and describes the path that lucky rescue dogs follow: from their arrival in a shelter, to being nurtured by caring foster parents, and finally finding their perfect spot in a forever home. There is a lot to learn for the reader along the way. By reading this book together with your children, you and Sofie educate future responsible dog owners and lead to the savings of more dogs. Sofie is a rescue dog with a quest: when she was lucky enough to be adopted and given a second chance, she knew that she had to help her friends also find their forever homes. Follow along as Sofie introduces you to some amazing dogs and explains how they get to shelters, how they are cared for there, how dogs are placed, and what a perfect home looks like. There are many ways you can support the underdog fight. More than 60% of the sales proceeds will be donated to the dog rescue organization "Last Hope K9 Rescue".
Author: Erik Østenkjær
Publisher: Vores Forlag
ISBN:
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Sportspsychologist and mental trainer Erik Østenkjær has years of experience building cultures that perform in the highest leagues - both in sports and in business. In this book, he will teach you how to build that culture, from laying it's foundation to it's continued maintenance. The minds of your coworkers are valuable assets that create culture and their attitudes and thoughts help shape culture - and you help shape them. Together, you and i will examine obstacles to management and how to handle them, we will look at the right tools for the job and measure your performances. We will look at knowledge and how to make your culture thrive and disseminate information to make you stronger and prepared. We will put the manager under a microscope and examine what to do and what not to do - making you a better manager in the process. The entire book is backed up by cases from both the worlds of sports and business.
Author: Franck Johanssen
Publisher: Kolofon Forlag
ISBN: 823001714X
Category : Self-Help
Languages : en
Pages : 167
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Book Description
THIS IS JUST THE BEGINNING... A journey of a thousand miles begins with one step, and no matter how small that step is, we are bound to take it in order to reach our destination. In this insightful and luminous work, Franck Johanssen shares his story and journey to achieving his dreams and purpose, while at the same time inspiring the non-dreamer to dream and the dreamer to dream even bigger. Dreams of an Underdog is a book that will bring the best out of you while redirecting you to the path of your purpose in hopes of redefining your situation, reinforcing your mindset and remaking history for yourself and for your generations to come. Your background and circumstances may influence who you are today, but you are solely responsible for who you become tomorrow
Author: Mary Frances Budzik
Publisher: Simon and Schuster
ISBN: 1510762906
Category : Pets
Languages : en
Pages : 151
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Book Description
Full of incredible canine capers, tales of doggy derring-do, and plenty of puppy facts, this dog-o-pedia is essential reading for dog lovers everywhere! You'll learn tantalizing trivia and tidbits about all sorts of dogs, breeds, characters, and more! Find out the answers to these questions: Who are the most famous dog trainers in Hollywood, having trained Lassie, Toto, and Old Yeller, among many others? What is the name of Yale’s bulldog mascot? Where does the proverb, “The best thing about a man is his dog,” come from? When did Laika (or Muttnik as she was known in the U.S.) become the first dog to be shot into orbit? Why did Drew Barrymore deed her house to her Labrador Flossie? How do dogs detect cancer in humans?
Author: Ivan Gaskell
Publisher: Routledge
ISBN: 0429581289
Category : Art
Languages : en
Pages : 327
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Book Description
This book is an exploration of how art—specifically paintings in the European manner—can be mobilized to make knowledge claims about the past. No type of human-made tangible thing makes more complex and bewildering demands in this respect than paintings. Ivan Gaskell argues that the search for pictorial meaning in paintings yields limited results and should be replaced by attempts to define the point of such things, which is cumulative and ever subject to change. He shows that while it is not possible to define what art is—other than being an open kind—it is possible to define what a painting is, as a species of drawing, regardless of whether that painting is an artwork or not at any given time. The book demonstrates that things can be artworks on some occasions but not necessarily on others, though it is easier for a thing to acquire artwork status than to lose it. That is, the movement of a thing into and out of the artworld is not symmetrical. All such considerations are properly matters not of ontology—what is and what is not an artwork—but of use; that is, how a thing might or might not function as an artwork under any given circumstances. These considerations necessarily affect the approach to paintings that at any given time might be able to function as an artwork or might not be able to function as such. Only by taking these factors into account can anyone make viable knowledge about the past. This lively discussion ranges over innumerable examples of paintings, from Rembrandt to Rothko, as well as plenty of far less familiar material from contemporary Catholic devotional works to the Chinese avant garde. Its aim is to enhance philosophical acuity in respect of the analysis of paintings, and to increase their amenability to philosophically satisfying historical use. Paintings and the Past is a must-read for all advanced students and scholars concerned with philosophy of art, aesthetics, historical method, and art history.
