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Author: BPI
Publisher: BPI Publishing
ISBN: 8176938378
Category : Juvenile Fiction
Languages : en
Pages : 17
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Book Description
Stories that teach and entertain children. Giving the children their first lessons of morals, these books are really enjoyable.
Author: BPI
Publisher: BPI Publishing
ISBN: 8176938378
Category : Juvenile Fiction
Languages : en
Pages : 17
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Book Description
Stories that teach and entertain children. Giving the children their first lessons of morals, these books are really enjoyable.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401394515
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Author: BPI
Publisher: BPI Publishing
ISBN: 9389871573
Category : Juvenile Fiction
Languages : en
Pages :
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Book Description
Delightfully illustrated simple stories are a childs first readers. Large print and flowing narration make these stories really enjoyable. Each story has a moral attached that teaches children right conduct.
Author: Gerry McGovern
Publisher: A&C Black
ISBN: 1408114429
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The long-awaited new title from THE corporate expert on building the right web presence to drive sales! In an age that is exploding with information, it's now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don't make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale! Gerry McGovern is widely regarded as the number one worldwide authority on managing web content as a business asset. Named as one of the 100 most influential figures in e-commerce in the UK and Ireland, he has appeared on CNN , CNBC and BBC television and has been featured in numerous print media publications. Top 5 Tips for Improving Your Website by Gerry McGovern 1. On the Web, content may be king but the customer is dictator. There's one word to describe the web customer: IMPATIENT. 2. Traditional marketing and communication is about GETTING ATTENTION. Web marketing and communication is about PAYING ATTENTION. When customers are at your website you already have their attention. Don't waste their time by telling them things they already know. 3. Every website has a small set of top tasks what I call the “long neck” that customers expect to complete quickly and easily. The customers' top tasks are often not what the organisation thinks they are—or wants them to be! 4. The BIGGEST key to website improvement and efficiency of “long neck” consumer tasks is most often overlooked: companies must do rigorous, methodical and continuous testing! Great web management is based on facts about your consumers, not opinions offered by the smartest people in your company. 5. The Web is about doing, not talking about doing. A great website puts task-completion features on the homepage. In Web 1.0 you saw a picture of a hotel room on the homepage of a hotel website. Now, you book your room on the homepage. Find out more in The Stranger's Long Neck
Author: Melanie Mitchell
Publisher: LernerClassroom
ISBN: 0822539152
Category : Juvenile Nonfiction
Languages : en
Pages : 12
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Book Description
A simple introduction to some different animals that have tails.
Author: Laura Hulbert
Publisher: Henry Holt and Company (BYR)
ISBN: 1466823941
Category : Juvenile Nonfiction
Languages : en
Pages : 48
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Book Description
Short and fuzzy, long and scaled: no matter their size and shape, tails aren't just hanging around—they're useful! This fun, informative book invites readers to guess the owner of nine tails, and then turn the page to see the animal and its tail in action.
Author: Maribel Acosta
Publisher: Springer Nature
ISBN: 3030332209
Category : Computers
Languages : en
Pages : 400
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Book Description
This open access book constitutes the refereed proceedings of the 15th International Conference on Semantic Systems, SEMANTiCS 2019, held in Karlsruhe, Germany, in September 2019. The 20 full papers and 8 short papers presented in this volume were carefully reviewed and selected from 88 submissions. They cover topics such as: web semantics and linked (open) data; machine learning and deep learning techniques; semantic information management and knowledge integration; terminology, thesaurus and ontology management; data mining and knowledge discovery; semantics in blockchain and distributed ledger technologies.
Author: Tom Nicholas
Publisher: Harvard University Press
ISBN: 0674988000
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
From nineteenth-century whaling to a multitude of firms pursuing entrepreneurial finance today, venture finance reflects a deep-seated tradition in the deployment of risk capital in the United States. Tom Nicholas’s history of the venture capital industry offers a roller coaster ride through America’s ongoing pursuit of financial gain.
Author: Will Larson
Publisher: Stripe Press
ISBN: 1953953336
Category : Computers
Languages : en
Pages : 281
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Book Description
A human-centric guide to solving complex problems in engineering management, from sizing teams to handling technical debt. There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions for complex management challenges can make the difference between fulfillment and frustration for teams—and, ultimately, between the success and failure of companies. Will Larson’s An Elegant Puzzle focuses on the particular challenges of engineering management—from sizing teams to handling technical debt to performing succession planning—and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Larson has developed a thoughtful approach to engineering management for leaders of all levels at companies of all sizes. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.
