Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
Dietary Supplements
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
Book Description
NutriSearch Comparative Guide to Nutritional Supplements
Author: Lyle Dean MacWilliam
Publisher:
ISBN: 9780981284019
Category : Dietary supplements
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780981284019
Category : Dietary supplements
Languages : en
Pages :
Book Description
The Ultimate Guide To Nutritional Supplement Advertising
Author: Callum Birch
Publisher: Independently Published
ISBN: 9781077610934
Category :
Languages : en
Pages : 206
Book Description
If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Advertising will show you how. Inside the book, you will discover: - Why copy is the least important factor in a direct marketing promotion (page 36) - Mozart's technique for producing breakthrough ideas (see page 84) - How to craft an irresistible supplement offer (page 40) - Why mimicking big brand-name companies may be ruining your advertising (page 2) - The George Costanza school of nutritional supplement copywriting (page 80) - One question to solve all your advertising problems (page 9) - How to write an FDA-compliant product disclaimer (page 205) - How to find the optimal selling price for your supplement (page 52) - How to sweep aside skepticism and boost advertising response (page 67) - Why you should avoid teaser copy at all costs (page 112) - Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191) - Finally-a conclusive answer to the long copy vs short copy debate (page 159) - An easy 8-step process for gathering testimonials from your customers (page 76) - Steal the FTC's review process to see if your ad is compliant (see page 187) It's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.
Publisher: Independently Published
ISBN: 9781077610934
Category :
Languages : en
Pages : 206
Book Description
If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Advertising will show you how. Inside the book, you will discover: - Why copy is the least important factor in a direct marketing promotion (page 36) - Mozart's technique for producing breakthrough ideas (see page 84) - How to craft an irresistible supplement offer (page 40) - Why mimicking big brand-name companies may be ruining your advertising (page 2) - The George Costanza school of nutritional supplement copywriting (page 80) - One question to solve all your advertising problems (page 9) - How to write an FDA-compliant product disclaimer (page 205) - How to find the optimal selling price for your supplement (page 52) - How to sweep aside skepticism and boost advertising response (page 67) - Why you should avoid teaser copy at all costs (page 112) - Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191) - Finally-a conclusive answer to the long copy vs short copy debate (page 159) - An easy 8-step process for gathering testimonials from your customers (page 76) - Steal the FTC's review process to see if your ad is compliant (see page 187) It's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.
Comparative Guide to Nutritional Supplements
Author: Lyle Dean MacWilliam
Publisher: Vernon, B.C. : Northern Dimensions Pub.
ISBN: 9780973253801
Category : Health & Fitness
Languages : en
Pages : 119
Book Description
Publisher: Vernon, B.C. : Northern Dimensions Pub.
ISBN: 9780973253801
Category : Health & Fitness
Languages : en
Pages : 119
Book Description
Encyclopedia of Nutritional Supplements
Author: Michael T. Murray
Publisher: Prima Health Publishing
ISBN: 9780761531180
Category : Dietary supplements
Languages : en
Pages : 0
Book Description
Publisher: Prima Health Publishing
ISBN: 9780761531180
Category : Dietary supplements
Languages : en
Pages : 0
Book Description
Clinical Guide to Nutrition and Dietary Supplements in Disease Management
Author: Jennifer R. Jamison
Publisher:
ISBN:
Category : Health & Fitness
Languages : en
Pages : 818
Book Description
This comprehensive resource uses evidence-based information to support the clinical use of natural herbs, supplements, and nutrients. It includes therapeutic protocols that can be used to manage or support other treatment regimes in promoting health, as well as preventing and treating disease. Key information on indications, doses, interactions, and side effects ensure safe, effective use of natural remedies.
Publisher:
ISBN:
Category : Health & Fitness
Languages : en
Pages : 818
Book Description
This comprehensive resource uses evidence-based information to support the clinical use of natural herbs, supplements, and nutrients. It includes therapeutic protocols that can be used to manage or support other treatment regimes in promoting health, as well as preventing and treating disease. Key information on indications, doses, interactions, and side effects ensure safe, effective use of natural remedies.
The Ultimate Guide to Nutritional Supplement Copywriting
Author: Callum Birch
Publisher:
ISBN: 9781093280791
Category :
Languages : en
Pages : 191
Book Description
If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Copywriting will show you how. Inside the book, you will discover: * Why copy is the least important factor in a direct marketing promotion (page 36) * Mozart's technique for producing breakthrough ideas (see page 84) * How to craft an irresistible supplement offer (page 40) * Why mimicking big brand-name companies may be ruining your advertising (page 2) * The George Costanza school of nutritional supplement copywriting (page 80) * One question to solve all your advertising problems (page 9) * How to write an FDA-compliant product disclaimer (page 205) * How to find the optimal selling price for your supplement (page 52) * How to sweep aside skepticism and boost advertising response (page 67) * Why you should avoid teaser copy at all costs (page 112) * Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191) * Finally--a conclusive answer to the long copy vs short copy debate (page 159) * An easy 8-step process for gathering testimonials from your customers (page 76) * Steal the FTC's review process to see if your ad is compliant (see page 187) It's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.
Publisher:
ISBN: 9781093280791
Category :
Languages : en
Pages : 191
Book Description
If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Copywriting will show you how. Inside the book, you will discover: * Why copy is the least important factor in a direct marketing promotion (page 36) * Mozart's technique for producing breakthrough ideas (see page 84) * How to craft an irresistible supplement offer (page 40) * Why mimicking big brand-name companies may be ruining your advertising (page 2) * The George Costanza school of nutritional supplement copywriting (page 80) * One question to solve all your advertising problems (page 9) * How to write an FDA-compliant product disclaimer (page 205) * How to find the optimal selling price for your supplement (page 52) * How to sweep aside skepticism and boost advertising response (page 67) * Why you should avoid teaser copy at all costs (page 112) * Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191) * Finally--a conclusive answer to the long copy vs short copy debate (page 159) * An easy 8-step process for gathering testimonials from your customers (page 76) * Steal the FTC's review process to see if your ad is compliant (see page 187) It's also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.
The ADHD and Autism Nutritional Supplement Handbook
Author: Dana Laake
Publisher: Fair Winds Press (MA)
ISBN: 1592335179
Category : Cooking
Languages : en
Pages : 260
Book Description
Find out if your child is one of those suffering from this condition today, and learn how you can drastically improve your child's symptoms and wellbeing with The ADHD and Autism Nutritional Supplement Handbook.
Publisher: Fair Winds Press (MA)
ISBN: 1592335179
Category : Cooking
Languages : en
Pages : 260
Book Description
Find out if your child is one of those suffering from this condition today, and learn how you can drastically improve your child's symptoms and wellbeing with The ADHD and Autism Nutritional Supplement Handbook.
Nonvitamin and Nonmineral Nutritional Supplements
Author: Seyed Mohammad Nabavi
Publisher: Academic Press
ISBN: 0128125632
Category : Technology & Engineering
Languages : en
Pages : 586
Book Description
Nonvitamin and Nonmineral Nutritional Supplements compiles comprehensive information and recent findings on supplements found in today's market. The book focuses on non-essential nutrients, animal extracts, yeast and fungi extracts, and plant and algae extracts used as supplements. Readers will find valuable insights on the impact of dietary supplementation on human health, along with an understanding of the positive and negative aspects of each supplement. - Provides reliable information on available supplements to inform nutritional practices - Presents each supplement's sources, availability, health benefits, drawbacks, and possible interactions with other supplements, food or drugs - Serves as a guide to non-essential nutrients, plant and algae extracts, animal extracts, including bee products and shark cartilage, and supplements from yeast and fungi
Publisher: Academic Press
ISBN: 0128125632
Category : Technology & Engineering
Languages : en
Pages : 586
Book Description
Nonvitamin and Nonmineral Nutritional Supplements compiles comprehensive information and recent findings on supplements found in today's market. The book focuses on non-essential nutrients, animal extracts, yeast and fungi extracts, and plant and algae extracts used as supplements. Readers will find valuable insights on the impact of dietary supplementation on human health, along with an understanding of the positive and negative aspects of each supplement. - Provides reliable information on available supplements to inform nutritional practices - Presents each supplement's sources, availability, health benefits, drawbacks, and possible interactions with other supplements, food or drugs - Serves as a guide to non-essential nutrients, plant and algae extracts, animal extracts, including bee products and shark cartilage, and supplements from yeast and fungi
Dietary Supplements
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309091101
Category : Medical
Languages : en
Pages : 527
Book Description
The growing consumer interest in health and fitness has expanded the market for a wide range of products, from yoga mats to the multiple dietary supplements now on the market. Supplements are popular, but are they safe? Many dietary supplements are probably safe when used as recommended. However, since 1994 when Congress decided that they should be regulated as if they were foods, they are assumed to be safe unless the Food and Drug Administration can demonstrate that they pose a significant risk to the consumer. But there are many types of products that qualify as dietary supplements, and the distinctions can become muddled and vague. Manufacturers are not legally required to provide specific information about safety before marketing their products. And the sales of supplements have been steadily increasingâ€"all together, the various types now bring in almost $16 billion per year. Given these confounding factors, what kind of information can the Food and Drug Administration use to effectively regulate dietary supplements? This book provides a framework for evaluating dietary supplement safety and protecting the health of consumers.
Publisher: National Academies Press
ISBN: 0309091101
Category : Medical
Languages : en
Pages : 527
Book Description
The growing consumer interest in health and fitness has expanded the market for a wide range of products, from yoga mats to the multiple dietary supplements now on the market. Supplements are popular, but are they safe? Many dietary supplements are probably safe when used as recommended. However, since 1994 when Congress decided that they should be regulated as if they were foods, they are assumed to be safe unless the Food and Drug Administration can demonstrate that they pose a significant risk to the consumer. But there are many types of products that qualify as dietary supplements, and the distinctions can become muddled and vague. Manufacturers are not legally required to provide specific information about safety before marketing their products. And the sales of supplements have been steadily increasingâ€"all together, the various types now bring in almost $16 billion per year. Given these confounding factors, what kind of information can the Food and Drug Administration use to effectively regulate dietary supplements? This book provides a framework for evaluating dietary supplement safety and protecting the health of consumers.