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Author: Gil Friend
Publisher: Que Publishing
ISBN: 0768694205
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business • The truth about running lean and green • The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com
Author: Gil Friend
Publisher: Que Publishing
ISBN: 0768694205
Category : Business & Economics
Languages : en
Pages : 245
Get Book Here
Book Description
Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business • The truth about running lean and green • The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality “In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com
Author: Auden Schendler
Publisher: ReadHowYouWant.com
ISBN: 1458720888
Category :
Languages : en
Pages : 346
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Book Description
Auden Schendler serves as the sustainability director of the Aspen Skiing Company, which operates the Aspen/Snowmass resort complex in Colorado. He discusses his successes and failures in promoting sustainability to illustrate the lessons he has learned. Proving refreshingly open, Schendler criticizes his colleagues, including his previous CEO, who told Schendler he could introduce a green initiative only "over my dead body." Schendler calls for transparency and an end to greenwashing, demanding that corporations, nonprofit organizations, and governmental bodies clarify which sustainability projects work and which do not, and pursue the ones that make a difference. getAbstract recommends this valuable guide to executives, government leaders and concerned citizens who want to take meaningful action against global warming.
Author: E. Williams
Publisher: AMACOM
ISBN: 0814436145
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader Disruptive Innovation A Higher Purpose Built In, Not Bolted On Mainstream Appeal New Behavioral Contract Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.
Author: Richard Seireeni
Publisher: Chelsea Green Publishing Company
ISBN: 9781603580618
Category : Green marketing
Languages : en
Pages : 0
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Book Description
"The common thread he found in their triumphs was their surprisingly deft navigation of a vast and largely invisible network of NGOs, trendspotters, advocacy groups, social networks, business alliances, certifying organizations, and other members of the green community that in its entirety has the power to make or break new green brands." "Seireeni unveils the network and tells green entrepreneurs and their marketing partners how to use it to their best advantage."--BOOK JACKET.
Author: Daniel C. Esty
Publisher: John Wiley & Sons
ISBN: 0470393742
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1422172082
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Protect the earth and your bottom line. If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Craft strategy to compete on green turf - Redesign your business model, products, and processes to achieve green goals - Parlay your efforts into lower costs and higher revenues - Capture more value from clean-tech investments - Launch sustainability programs with impact - Synchronize green initiatives by overhauling your supply chain - Engage constructively with environmental activist groups - Mitigate the risks of climate change
Author: Jonathan Estes
Publisher: Wiley
ISBN: 9780470387795
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green.?Read it and get ahead of your competition and the green tsunami sweeping the country." —Frank Phoenix, PE, LEED-AP, Partner, Greenbridge Developments, LLC "Estes's book articulates the opportunities, challenges, and trends of the blossoming conscious consumer movement using insightful research to make the case for growing a green business. His compendium examines and dissects our cultural shift in which a handful of people are optimists, many are ambivalent, and everyone is a skeptic." —David Lubensky, President, Bagatto, Inc. "Smart Green is a very practical guide for getting started with greening your company. Estes has taken the principles of business planning and applied them to a very complex subject. Worth the read." —Michael Knupp, former CEO, The RETEC Group, and former member, World Business Council for Sustainable Development "Estes's Smart Green is a great resource for small to mid-size enterprises that want to make measurable improvement in performance and align themselves with the global green wave. From strategic planning to practical how-to examples, Estes demonstrates how we can go green and make some too." —Aaron Nelson, IOM, President and CEO, Chapel Hill-Carrboro (NC) Chamber of Commerce, and Executive Director, Foundation for a Sustainable Community
Author: Brian Keane
Publisher: Rowman & Littlefield
ISBN: 0762790598
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Here is a no-nonsense guide to how you, the average American, can easily make clean energy and energy efficiency part of your daily life, saving money, making money, and weaning your community off fossil fuels in the process. Energy guru Brian F. Keane walks you through the cost-benefit trade-offs of the exciting new technologies and introduces you to revolutionary clean-energy products on the horizon, making the ins and outs of renewable energy easily accessible. Featuring compelling, real-life stories that bring clean-energy problems and solutions from 30,000 feet to street level, Green Is Good walks you that last mile from awareness to adoption. It demonstrates how all of us can seize the opportunity and profit from it. Keane also discusses the challenges that clean energy faces, laying out time-tested strategies to overcome them. A renewable energy future isn’t just good for the environment; it’s good for the economy, and Green Is Good will show you how—before it’s too late.
Author: Leigh Stringer
Publisher: St. Martin's Press
ISBN: 0230112323
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
As 21st-century companies realize they'll need to be green to compete, sustainable ideas are spreading like wildfire throughout all fields of modern business. In The Green Workplace, Leigh Stringer, an expert on sustainable workplace design and strategy, shows companies on the cusp of radically transforming their practices how to bring together diverse teams and establish new organizational governance for creative problem-solving in greening their workplace. Her hands-on green strategies are based on concrete and cost-effective changes such as: - working from home - ways to cut commuting costs - video conferencing to cut down on travel - increasing access to natural light to save energy - and more. Stringer explains how managers can implement these changes smoothly and efficiently. In solving key problems, she shows companies how a green business reduces costs, increases productivity, improves recruiting and retention, and increases shareholder value, in addition to benefiting the environment.
Author: David Parish
Publisher: Greenleaf Book Group
ISBN: 1626344809
Category : Political Science
Languages : en
Pages : 198
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Book Description
Too Green to Be True? Does all the positive press about hybrid cars, alternative fuels, and the next ''green'' must-have product sound too good to be true? Well, maybe it is. In The Facts of the Matter, Alaskan author David Parish provides a clear explanation of the environmental, technology, energy, and resources issues we face and shows how readers can move politicians, regulators, environmental groups, media, and businesses to truly take the action society needs to prosper. Parish helps readers cut through the noise and focus on an optimistic approach to green issues. He argues that the best way to conserve the planet and ourselves is the natural convergence of smart natural resource development with improving the lives of the growing population. The Facts of the Matter is the basis for a conversation, based on solutions rather than rhetoric, and will cause a rethinking of our biases—to the benefit of the greater good.
