Author: A. J. Smith
Publisher: Electric Carnation Press
ISBN: 0964750805
Category : Automobile industry and trade
Languages : en
Pages : 173

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Book Description

Author: Bernhard Rieger
Publisher: Harvard University Press
ISBN: 0674075757
Category : History
Languages : en
Pages : 298

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Book Description
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

Author: Carlton Reid
Publisher: Island Press
ISBN: 1610916891
Category : Architecture
Languages : en
Pages : 374

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Book Description
In Roads Were Not Built for Cars, Carlton Reid reveals the pivotal—and largely unrecognized—role that bicyclists played in the development of modern roadways. Reid introduces readers to cycling personalities, such as Henry Ford, and the cycling advocacy groups that influenced early road improvements, literally paving the way for the motor car. When the bicycle morphed from the vehicle of rich transport progressives in the 1890s to the “poor man’s transport” in the 1920s, some cyclists became ardent motorists and were all too happy to forget their cycling roots. But, Reid explains, many motor pioneers continued cycling, celebrating the shared links between transport modes that are now seen as worlds apart. In this engaging and meticulously researched book, Carlton Reid encourages us all to celebrate those links once again.

Author: Bob Lutz
Publisher: Penguin
ISBN: 110151602X
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.

Author: Ralph Nader
Publisher: New York : Grossman
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 396

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Book Description
Account of how and why cars kill, and why the automobile manufacturers have failed to make cars safe.

Author: Farhad Manjoo
Publisher: Turner Publishing Company
ISBN: 1118039017
Category : Political Science
Languages : en
Pages : 209

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Book Description
Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they’ve been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture.

Author: Steve Lynch
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
Between 1994 and 1997, 18 former executives of American Honda Motor Company were convicted on federal fraud and racketeering charges. This true-crime story reveals the underbelly of one of the world's most respected companies, detailing the key characters in this 15-year scandal and their shady deals, along with internal and FBI investigations. Examines how the corruption adversely affected Honda's sales efforts, and analyzes the corporate culture that allowed it to flourish for so long. c. Book News Inc.

Author: Edward Niedermeyer
Publisher: BenBella Books
ISBN: 1948836327
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.

Author: Tom Cotter
Publisher: Motorbooks International
ISBN: 0760350264
Category : History
Languages : en
Pages : 199

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Book Description
Welcome to Cuba's automotive time capsule, filled with classic cars. The story of how Cuba came to be trapped in automotive time is a fascinating one. For decades, the island country had enjoyed healthy tourism trade and American outpost status, and by the 1950s it had the highest per capita automotive purchasing of any Latin American country - its middle class ensured an interesting variety of vehicles plying the roads. But when Cuba fell to communist rebels in 1959, so ended the inflow of new cars. Since then, trade embargo forced Cuba's car enthusiasts to develop a unique and insular culture, one marked by great creativity, such as: Keeping a car alive with no opportunity to acquire replacement parts; customizing a car with no access to aftermarket parts; drag racing with no drag strip. In many ways, Cuba is an automotive time warp, where the newest car is a 1959 Chevy or perhaps one of the Soviet Ladas. Cuba's Car Culture offers an inside look at a unique car culture, populated with cars that have been cut off from the world so long that they've morphed into something else in the spirit of automotive survival. Authors Tom Cotter and Bill Warner (founder of the Amelia Island Concours) take readers of Cuba's Car Culture on a whirlwind tour of all things automotive, beginning with Cuba's pre-Castro car and racing history and bringing us up to today's lost collector cars, street racing, and the challenges of keeping decades-old cars on the road. The book is illustrated throughout with rare historical photos as well as contemporary photos of Cuba's current car scene. For anyone who enjoys classic cars, from old Chevy Bel-Airs to Studebakers to Ford Fairlanes, a cruise around Cuba will make you feel like a kid in a candy store.

Author: Liz Stanley
Publisher: Manchester University Press
ISBN: 9780719046490
Category : Biography & Autobiography
Languages : en
Pages : 310

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Book Description
This feminist literary study discusses postmodern ideas about the self, particularly about the way in which selves are constructed by biography and autobiography. The author particularly examines the manner in which women write about themselves.