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Author: David Menefee-Libey
Publisher: CQ Press
ISBN:
Category : Education
Languages : en
Pages : 246
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Book Description
The Triumph of Campaign-Centered Politics highlights the electoral dimensions of representative democracy - representation, deliberation, and choice - and it illuminates the challenges Americans face in developing new political paradigms."--BOOK JACKET.
Author: David Menefee-Libey
Publisher: CQ Press
ISBN:
Category : Education
Languages : en
Pages : 246
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Book Description
The Triumph of Campaign-Centered Politics highlights the electoral dimensions of representative democracy - representation, deliberation, and choice - and it illuminates the challenges Americans face in developing new political paradigms."--BOOK JACKET.
Author: Ilka Kreimendahl
Publisher: GRIN Verlag
ISBN: 3638214273
Category : Literary Collections
Languages : en
Pages : 27
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Book Description
Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.
Author: Karl Rove
Publisher: Simon and Schuster
ISBN: 1476752958
Category : Biography & Autobiography
Languages : en
Pages : 496
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Book Description
Why the election of 1896 still matters.
Author: David Stockman
Publisher: Public Affairs
ISBN: 1610392779
Category : History
Languages : en
Pages : 468
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Book Description
The former director of the Office of Management and Budget discusses in detail the battle to implement the Reagan revolution. Reissue. 15,000 first printing.
Author: Michael John Burton
Publisher: Rowman & Littlefield
ISBN: 9780742501416
Category : Political Science
Languages : en
Pages : 200
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Book Description
The pressures of contemporary electioneering force political professionals into "campaign mode"--a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates--Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum. The authors--both of whom have advised major political figures--combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.
Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 113596811X
Category : Political Science
Languages : en
Pages : 206
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Book Description
So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.
Author: David B. Magleby
Publisher: Rowman & Littlefield
ISBN: 9780742517721
Category : Political Science
Languages : en
Pages : 288
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Book Description
In the wake of the Enron and World Com debacle, campaign finance reform has once again ascended to the top of the congressional agenda. Outside money--party soft money as well as special interest dollars--continues to influence election results and affect public policy even as its sources remain obscure. In The Other Campaign, David B. Magleby and his contributors follow the money trail to show a different side of electoral politics--beyond the bandboxes and stump speeches and into the inner workings of sophisticated campaign communications and noncandidate campaigning. Focusing on 9 highly competitive races in both the House and Senate, this book shows the positive and negative effects of outside money and enlightens the debate over campaign finance reform with its extensive and original data analysis. Visit our website for sample chapters!
Author: Pippa Norris
Publisher: SAGE
ISBN: 0857022121
Category : Social Science
Languages : en
Pages : 233
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Book Description
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
Author: Laure Paquette
Publisher: Nova Publishers
ISBN: 9781590334140
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
This book aims to bridge a broadly applicable and validated theory and the practical challenges that face any individual acting in the face of a power imbalance. It underpins the practical advice with a detailed sociology of action of the phenomenon known as strategy. The only thing required to use this strategy is some capacity for abstract thought for planning a strategy and some self-awareness and discipline for implementing it. This book provides a comprehensive overview of the possibilities available to the strategist, and provides a simple method of developing a strategy.
Author: S. Frisch
Publisher: Springer
ISBN: 1137312769
Category : Political Science
Languages : en
Pages : 263
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Book Description
To overcome the political deadlock that overshadows the pressing problems facing the United States, the academies top scholars address the causes and consequences of polarization in American politics, and suggest solutions for bridging the partisan divide.
