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Author: Kevin Maney
Publisher: Currency
ISBN: 0385525958
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.
Author: Kevin Maney
Publisher: Currency
ISBN: 0385525958
Category : Business & Economics
Languages : en
Pages : 242
Get Book
Book Description
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.
Author: Harold Winter
Publisher: University of Chicago Press
ISBN: 0226924505
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
How economists analyze real-world issues from overeating to organ transplants: “A wonderful introduction to economics for the layperson.” —Choice When economists wrestle with issues such as unemployment, inflation, or budget deficits, they do so by incorporating an impersonal, detached mode of reasoning. But economists also analyze issues that, to others, typically do not fall within the realm of economic reasoning, such as organ transplants, cigarette addiction, overeating, and product safety. Trade-Offs is an introduction to the economic approach to analyzing these controversial public policy issues. Harold Winter provides readers with the analytical tools needed to identify and understand the trade-offs associated with these topics. By considering both the costs and benefits of potential policy solutions, Winter stresses that real-world decision making is best served by an explicit recognition of as many trade-offs as possible. This new edition incorporates recent developments in policy debates, including the rise of “new paternalism,” or policies designed to protect people from themselves; alternative ways to increase the supply of organs available for transplant; and economic approaches to controlling infectious disease. Intellectually stimulating yet accessible and entertaining, Trade-Offs will be appreciated by students of economics, public policy, health administration, political science, and law—as well as by anyone who follows current social policy debates. “This precious little book will become widespread reading in basic courses on economics, but every sensible person interested in societal matters and not familiar with law and economics issues should also read it.” —History of Economic Ideas
Author: Deoliver Davis
Publisher:
ISBN: 9781645151029
Category : Young Adult Fiction
Languages : en
Pages : 122
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Book Description
Trade-off and optimization if you remember anything, remember these two words. One thing that is unacceptable, the one thing that is deplorable, is how you don't go after what you want. Life is short, so it would behoove you to chase your goals, whether you attain them or not, but know there are consequences in doing so. This book explains the importance of chasing your goals despite repercussions because you only get one crack at an unfair life. Time is constantly moving, and because the tradeoff is unavoidable and omnipresent, it is encouraged you live life in pursuit of optimization. Life Is the Trade-Off is comprised of mini stories inspired by the author's personal experiences that will take you through the entire journey of life. Each story is told through your eyes, highlighting your trade-offs, as you wrestle to attain optimization and solace, in a world you will eventually know as wretched and unfavorable. You will learn that as you take one step forward, life will take you one step backward. And even when things appear promising, life will so cleverly find a way to turn your own positives against you.
Author: Louise Maniscalco
Publisher: Diversion Books
ISBN: 1626815216
Category : Fiction
Languages : en
Pages : 334
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Book Description
"With wit and sharp insight, the authors of THE TRADE OFF provide a behind-the-scenes peek at the Machiavellian world of a luxury Manhattan store, its executives, designers, clerks—and demanding socialite customers. Told in the knowing voice of the store’s ambitious shopping salon director, THE TRADE OFF is a fast-paced, entertaining read.” —Dr. Joyce Brown, President of Fashion Institute of Technology Go behind the window displays. Behind the racks. Two personal shoppers for Manhattan's biggest department stores have written a wildly dishy novel that goes behind the dressing rooms of New York’s fashion elite. At Frankel’s New York, the wives of billionaires and Hollywood celebrities sip champagne while stylists and tailors cater to every whim. And one person has made it her career to help these Amex-wielding shoppers create the perfect look. Bonnie Salerno Madden knows all of her client’s preferences, whims, and fantasies. She knows the price they paid to gain access to the salon where having Bonnie as their private shopper is a first-class ticket to being the toast of the New York high-fashion social scene. But while Bonnie is all elegance on the outside, she’s barely keeping it together on the inside. A single mom to a special needs child, she needs her high-pressure job to care for her family. And when that job is put in jeopardy, Bonnie will need to make some of the riskiest choices of her life to guarantee a better future for her son, and for herself. With the opportunity to live in her own fairy tale, will Bonnie have what it takes to make the trade off? “THE TRADE OFF is a riveting page-turner even for a non-shopper like me. The ultimate tale of New York life.”—David Patrick Columbia, newyorksocialdiary.com
Author: Nigel Leader-Williams
Publisher: John Wiley & Sons
ISBN: 1444348108
Category : Science
Languages : en
Pages : 429
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Book Description
This book demonstrates that trade-offs can be very important for conservationists. Its various chapters show how and why trade-offs are made, and why conservationists need to think very hard about what, if anything, to do about them. The book argues that conservationists must carefully weigh up, and be explicit about, the trade-offs that they make every day in deciding what to save. Key Features: Discusses the wider non-biological issues that surround making decisions about which species and biogeographic areas to prioritise for conservation Focuses on questions such as: What are these wider issues that are influencing the decisions we make? What factors need to be included in our assessment of trade-offs? What package of information and issues do managers need to consider in making a rational decision? Who should make such decisions? Part of the Conservation Science and Practice book series This volume is of interest to policy-makers, researchers, practitioners and postgraduate students who are concerned about making decisions that include recognition of trade-offs in conservation planning.
Author: Gregory S. Parnell
Publisher: John Wiley & Sons
ISBN: 1119238307
Category : Technology & Engineering
Languages : en
Pages : 640
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Book Description
Presents information to create a trade-off analysis framework for use in government and commercial acquisition environments This book presents a decision management process based on decision theory and cost analysis best practices aligned with the ISO/IEC 15288, the Systems Engineering Handbook, and the Systems Engineering Body of Knowledge. It provides a sound trade-off analysis framework to generate the tradespace and evaluate value and risk to support system decision-making throughout the life cycle. Trade-off analysis and risk analysis techniques are examined. The authors present an integrated value trade-off and risk analysis framework based on decision theory. These trade-off analysis concepts are illustrated in the different life cycle stages using multiple examples from defense and commercial domains. Provides techniques to identify and structure stakeholder objectives and creative, doable alternatives Presents the advantages and disadvantages of tradespace creation and exploration techniques for trade-off analysis of concepts, architectures, design, operations, and retirement Covers the sources of uncertainty in the system life cycle and examines how to identify, assess, and model uncertainty using probability Illustrates how to perform a trade-off analysis using the INCOSE Decision Management Process using both deterministic and probabilistic techniques Trade-off Analytics: Creating and Exploring the System Tradespace is written for upper undergraduate students and graduate students studying systems design, systems engineering, industrial engineering and engineering management. This book also serves as a resource for practicing systems designers, systems engineers, project managers, and engineering managers. Gregory S. Parnell, PhD, is a Research Professor in the Department of Industrial Engineering at the University of Arkansas. He is also a senior principal with Innovative Decisions, Inc., a decision and risk analysis firm and has served as Chairman of the Board. Dr. Parnell has published more than 100 papers and book chapters and was lead editor of Decision Making for Systems Engineering and Management, Wiley Series in Systems Engineering (2nd Ed, Wiley 2011) and lead author of the Handbook of Decision Analysis (Wiley 2013). He is a fellow of INFORMS, the INCOSE, MORS, and the Society for Decision Professionals.
Author: Stephen Rimmer
Publisher: iUniverse
ISBN: 9781469775616
Category : Fiction
Languages : en
Pages : 539
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Book Description
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309464447
Category : Nature
Languages : en
Pages : 337
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Book Description
The 1980 eruption of Mount St. Helens in southwest Washington State radically changed the physical and socio-economic landscapes of the region. The eruption destroyed the summit of the volcano, sending large amounts of debris into the North Fork Toutle River, and blocking the sole means of drainage from Spirit Lake 4 miles north of Mount St. Helens. As a result of the blockage, rising lake levels could cause failure of the debris blockage, putting the downstream population of approximately 50,000 at risk of catastrophic flooding and mud flows. Further, continued transport of sediment to the river from volcanic debris deposits surrounding the mountain reduces the flood carrying capacity of downstream river channels and leaves the population vulnerable to chronic flooding. The legacy of the 1980 eruption and the prospect of future volcanic, seismic, and flood events mean that risk management in the Spirit Lake Toutle River system will be challenging for decades to come. This report offers a decision framework to support the long-term management of risks related to the Spirit Lake and Toutle River system in light of the different regional economic, cultural, and social priorities, and the respective roles of federal, tribal, state, and local authorities, as well as other entities and groups in the region. It also considers the history and adequacy of characterization, monitoring, and management associated with the Spirit Lake debris blockage and outflow tunnel, other efforts to control transport of water and sediment from the 1980 and later eruptions, and suggests additional information needed to support implementation of the recommended decision framework.
Author: Julia Duwe
Publisher: Springer Nature
ISBN: 3662640325
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
This book prepares leaders for fundamental change processes of organizations. In times of radical changes and unplanned crises, ambidexterity has become a key competence of global companies. Ambidextrous organizations manage to improve their core business, while at the same time opening up new business fields for the future. To unlock innovation next to the running business, it is essential for leaders to be ambidextrous. How these balanced leaders can operate with two different styles is demonstrated in numerous practical examples and tips for successful implementation. The book illustrates how the trade-off can be turned into an elegant balancing act. Learn how to become an ambidextrous leader in this standard work on ambidexterity and leadership. · Ambidexterity as a leadership approach for the digital transformation · Consciously shaping the digital change process · Enabling leaps in innovation · Driving evolution and revolution simultaneously · The relevance of ambidextrous leadership in times of crisis The book provides easy-to-implement courses of action for executives to consciously and actively shape change, to inspire people in companies to release their creative potential and to make the leap into the future as an organization. The book also addresses the consequences of the COVID-19 pandemic on crisis management. It documents how ambidextrous leadership skills are becoming a key competence in times of crisis.
Author: Eban S. Goodstein
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
Examines the employment effects of environmental regulation.
