The Toy Campaign

The Toy Campaign PDF Author: John Bibee
Publisher: InterVarsity Press
ISBN: 9780830812011
Category : Juvenile Fiction
Languages : en
Pages : 228

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Book Description
Armed with only her magic Spirit Fire bicycle, Susan takes on the owner of a toy shop who is offering free toys to children in order to lure them into the Deeper World.

The Toy Campaign

The Toy Campaign PDF Author: John Bibee
Publisher: InterVarsity Press
ISBN: 9780830812011
Category : Juvenile Fiction
Languages : en
Pages : 228

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Book Description
Armed with only her magic Spirit Fire bicycle, Susan takes on the owner of a toy shop who is offering free toys to children in order to lure them into the Deeper World.

Toy Campaign

Toy Campaign PDF Author: John Bibee
Publisher: Turtleback
ISBN: 9780613766937
Category :
Languages : en
Pages :

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Book Description
Armed with only her magic Spirit Fire bicycle, Susan takes on the owner of a toy shop who is offering free toys to children in order to lure them into the Deeper World.

Toys Go Out

Toys Go Out PDF Author: Emily Jenkins
Publisher: Schwartz & Wade
ISBN: 0307560732
Category : Juvenile Fiction
Languages : en
Pages : 130

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Book Description
“A bit like the great movie Toy Story and a bit like the wonderful Kate DiCamillo book The Miraculous Journey of Edward Tulane. This is a great family book.” —The Washington Post Here is the first book in the highly acclaimed Toys trilogy, which includes the companion books Toy Dance Party and Toys Come Home and chronicles the unforgettable adventures of three brave and loving toys. In these six linked stories from Emily Jenkins, and illustrated by Caldecott Medal winner Paul O. Zelinsky, readers will meet three extraordinary friends. Lumphy is a stuffed buffalo. StingRay is a stuffed stingray. And Plastic... well, Plastic isn't quite sure what she is. They all belong to the Little Girl who lives on the high bed with the fluffy pillows. A very nice person to belong to. Together is best for these three best friends. Together they look things up in the dictionary, explore the basement, and argue about the meaning of life. And together they face dogs, school, television commercials, the vastness of the sea, and the terrifying bigness of the washing machine. A Parents' Choice Silver Honor Winner, an ALA-ALSC Notable Children's Book, and an Oppenheim Toy Portfolio Platinum Book Award Winner, Toys Go Out is truly a modern classic.

The Only Game in Town

The Only Game in Town PDF Author: John Bibee
Publisher: InterVarsity Press
ISBN: 9780830812028
Category : Juvenile Fiction
Languages : en
Pages : 218

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Book Description
Daniel, a new boy in Centerville, struggles over whether to join the evil but tempting Cobra Club or align himself with the children who ride the Spirit Flyer bicycles.

Out of the Garden

Out of the Garden PDF Author: Stephen Kline
Publisher: Verso
ISBN: 9781859840597
Category : Business & Economics
Languages : en
Pages : 430

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Book Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.

The Magic Bicycle

The Magic Bicycle PDF Author: John Bibee
Publisher: InterVarsity Press
ISBN: 9780877843481
Category : Juvenile Fiction
Languages : en
Pages : 202

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Book Description
The Spirit Flyer, a rusty old bicycle found in the city dump, surprises its new owner, John Kramar, when it magically lives up to its name, introducing John to an unknown world and changing his life for good.

Toy Campaign Update

Toy Campaign Update PDF Author: Hong Kong Coalition for the Charter on the Safe Production of Toys
Publisher:
ISBN:
Category : Employee rights
Languages : en
Pages : 24

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Book Description


The Marketing of Children’s Toys

The Marketing of Children’s Toys PDF Author: Rebecca C. Hains
Publisher: Springer Nature
ISBN: 3030628817
Category : Social Science
Languages : en
Pages : 304

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Book Description
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

Toy Wars

Toy Wars PDF Author: G. Wayne Miller
Publisher: Crown Business
ISBN: 0307818802
Category : Antiques & Collectibles
Languages : en
Pages : 456

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Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.

Boy Toy

Boy Toy PDF Author: Barry Lyga
Publisher: Houghton Mifflin Harcourt
ISBN: 0547076347
Category : Juvenile Fiction
Languages : en
Pages : 421

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Book Description
In his follow-up to "The Astonishing Adventures of Fanboy and Goth Girl," Lyga delivers a disturbing, ripped-from-the-headlines novel about a seventh-grade boy who has a very adult relationship with his female teacher.