The Tourism Development Handbook PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Tourism Development Handbook PDF full book. Access full book title The Tourism Development Handbook by Kerry Godfrey. Download full books in PDF and EPUB format.

The Tourism Development Handbook

The Tourism Development Handbook PDF Author: Kerry Godfrey
Publisher: Burns & Oates
ISBN:
Category : Business & Economics
Languages : en
Pages : 244

Get Book Here

Book Description
"The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation." "Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved