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Author: Rory Sutherland
Publisher: W H Allen
ISBN: 9780753556511
Category : Advertising
Languages : en
Pages : 320
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Book Description
To be brilliant, you have to be irrational Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren't, and we don't. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense- they make you feelmore than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
Author: Rory Sutherland
Publisher: W H Allen
ISBN: 9780753556511
Category : Advertising
Languages : en
Pages : 320
Get Book Here
Book Description
To be brilliant, you have to be irrational Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren't, and we don't. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense- they make you feelmore than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
Author: A. Burger
Publisher: Springer
ISBN: 1137483911
Category : Education
Languages : en
Pages : 207
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Book Description
Teaching Stephen King critically examines the works of Stephen King and several ways King can be incorporated into the high school and college classroom. The section on Variations on Horror Tropes includes chapters on the vampire, the werewolf, the undead monster, and the ghost. The section on Real Life Horror includes chapters on King's school shooting novella Rage, sexual violence, and coming of age narratives. Finally, the section on Playing with Publishing includes chapters on serial publishing and The Green Mile, e-books, and graphic novels.
Author: Anonymous
Publisher: Gibbes Street
ISBN: 9781921517099
Category : Detective and mystery stories
Languages : en
Pages : 379
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Book Description
For many centuries the library of lawless hell hole Santa Mondega, in South America, has held a gruesome secret. There is on its shelves a nameless book, by an anonymous author, and everyone who has ever read it ... is dead.
Author: Cormac McCarthy
Publisher: Vintage Books
ISBN: 0307386457
Category : Fiction
Languages : en
Pages : 297
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Book Description
In a novel set in an indefinite, futuristic, post-apocalyptic world, a father and his young son make their way through the ruins of a devastated American landscape, struggling to survive and preserve the last remnants of their own humanity
Author: H. W. L. Poonja
Publisher: Weiser Books
ISBN: 9781578631759
Category : Religion
Languages : en
Pages : 558
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Book Description
A collection of spontaneous "satsangs," or truths, spoken from Sri H. W. L. Poonja's experience of the highest and yet simplest truth: that we are pure love and consciousness, the totality of existence. Reveals thousands of ways to help us inquire into who we really are, to bring our awareness into the infinity of the moment, and surrender to the wisdom of our Truth.
Author: Rory Sutherland
Publisher: Random House
ISBN: 0753551373
Category : Psychology
Languages : en
Pages : 301
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Book Description
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Author: Lawrence Weschler
Publisher: Univ of California Press
ISBN: 0520256093
Category : Art
Languages : en
Pages : 330
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Book Description
"Robert Irwin, perhaps the most influential of the California artists, moved from his beginnings in abstract expressionism through successive shifts in style and sensibility, into a new aesthetic territory altogether, one where philosophical concepts of perception and the world interact. Weschler has charted the journey with exceptional clarity and cogency. He has also, in the process, provided what seems to me the best running history of postwar West Coast art that I have yet seen."—Calvin Tomkins
Author: Lawrence Weschler
Publisher: Univ of California Press
ISBN: 9780520045958
Category : Art
Languages : en
Pages : 240
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Book Description
Traces the life and career of the California artist, who currently works with pure light and the subtle modulation of empty space
Author: Gregory Flaxman
Publisher: U of Minnesota Press
ISBN: 1452903891
Category :
Languages : en
Pages : 407
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Book Description
In the nearly twenty years since their publication, Gilles Deleuze's books about cinema have proven as daunting as they are enticing -- a new aesthetics of film, one equally at home with Henri Bergson and Wim Wenders, Friedrich Nietzsche and Orson Welles, that also takes its place in the philosopher's immense and difficult oeuvre. With this collection, the first to focus solely and extensively on Deleuze's cinematic work, the nature and reach of that work finally become clear. Composed of a substantial introduction, twelve original essays produced for this volume, and a new English translation of a personal, intriguing, and little-known interview with Deleuze on his cinema books, The Brain Is the Screen is a sustained engagement with Deleuze's cinematic philosophy that leads to a new view of the larger confrontation of philosophy with cinematic images.
Author: Barbara Cassin
Publisher: Princeton University Press
ISBN: 1400849918
Category : Language Arts & Disciplines
Languages : en
Pages : 1339
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Book Description
Characters in some languages, particularly Hebrew and Arabic, may not display properly due to device limitations. Transliterations of terms appear before the representations in foreign characters. This is an encyclopedic dictionary of close to 400 important philosophical, literary, and political terms and concepts that defy easy—or any—translation from one language and culture to another. Drawn from more than a dozen languages, terms such as Dasein (German), pravda (Russian), saudade (Portuguese), and stato (Italian) are thoroughly examined in all their cross-linguistic and cross-cultural complexities. Spanning the classical, medieval, early modern, modern, and contemporary periods, these are terms that influence thinking across the humanities. The entries, written by more than 150 distinguished scholars, describe the origins and meanings of each term, the history and context of its usage, its translations into other languages, and its use in notable texts. The dictionary also includes essays on the special characteristics of particular languages--English, French, German, Greek, Italian, Portuguese, Russian, and Spanish. Originally published in French, this one-of-a-kind reference work is now available in English for the first time, with new contributions from Judith Butler, Daniel Heller-Roazen, Ben Kafka, Kevin McLaughlin, Kenneth Reinhard, Stella Sandford, Gayatri Chakravorty Spivak, Jane Tylus, Anthony Vidler, Susan Wolfson, Robert J. C. Young, and many more.The result is an invaluable reference for students, scholars, and general readers interested in the multilingual lives of some of our most influential words and ideas. Covers close to 400 important philosophical, literary, and political terms that defy easy translation between languages and cultures Includes terms from more than a dozen languages Entries written by more than 150 distinguished thinkers Available in English for the first time, with new contributions by Judith Butler, Daniel Heller-Roazen, Ben Kafka, Kevin McLaughlin, Kenneth Reinhard, Stella Sandford, Gayatri Chakravorty Spivak, Jane Tylus, Anthony Vidler, Susan Wolfson, Robert J. C. Young, and many more Contains extensive cross-references and bibliographies An invaluable resource for students and scholars across the humanities
