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Author: Dawn Iacobucci
Publisher: John Wiley & Sons
ISBN: 9780471204763
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
Author: Dawn Iacobucci
Publisher: John Wiley & Sons
ISBN: 9780471204763
Category : Business & Economics
Languages : en
Pages : 344
Get Book Here
Book Description
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
Author: Ajit Rao
Publisher: SAGE
ISBN: 9780761935544
Category : Business & Economics
Languages : en
Pages : 522
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Book Description
In today′s business environment, people, rather than products, technology and processes, are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioural) and how these can be measured and interpreted. The author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield loyalty rankings. He goes on to discuss the elements that can be tweaked and managed and which impact on the loyalty scores of an employee. This book concludes with the processes involved in building accountability in order to ensure that everyone in the organization is aligned to, and expends energy in, building employee loyalty.
Author: Alex Anatole
Publisher: Xlibris Corporation
ISBN: 146281915X
Category : Philosophy
Languages : en
Pages : 252
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Book Description
Taoism is codified in the Tao Te Ching, which was written in the sixth century B.C. by the ancient sage Lao Tzu. Despite being historys second-most translated book after the Bible, its eighty-one poems have often been interpreted with confusing, contradictory, and sometimes blatantly incorrect explanations. The Essence of Tao removes the mystery surrounding this important philosophy and religion by reordering the core poems of the Tao Te Ching into a logical framework based on Taoisms nine core principles and then explaining these principles in easy-to-understand language. Grand Master Anatole uses ancient and formerly secret keys to help unlock Lao Tzus mysteries, including Taoisms famous paradoxes. The Essence of Tao will help the reader get a clear view of reality in order to create a content existence. Additional information about Grand Master Anatole and The Temple of Original Simplicity can be found at www.tao.org.
Author: Manqing Zheng
Publisher: Frog Books
ISBN: 9781883319267
Category : Literary Collections
Languages : en
Pages : 140
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Book Description
Following Master of Five Excellences, the previously published volume of Cheng Man-Ch'ing's teachings, comes this volume in which Man-Ch'ing expounds his views in 49 essays. His lessons of inner development and comments on daily life will be of particular interest to both t'ai chi adherents and those interested in Chinese culture. Photos & line drawings.
Author: James Autry
Publisher: Penguin
ISBN: 157322720X
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The Tao Te Ching is the world's oldest leadership manual, written, according to legend, by the sage Lao-tzu in the sixth century B.C.E. In this book, premier business consultant James A. Autry and bestselling author and translator Stephen Mitchell present a modern-day guide to business leadership drawing on the age-old lessons of the Tao Te Ching.With simple, evocative essays, commenting on a selection from the Tao Te Ching, they show how its elegant wisdom can transform the workplace from a source of stress into a source of creativity and joy--and make work, at any level of the corporate ladder, more fulfilling than ever before.
Author: Longxi Zhang
Publisher: Duke University Press
ISBN: 0822312182
Category : Literary Criticism
Languages : en
Pages : 260
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Book Description
The author investigates the metaphorical nature of poetic language, highlighting the central figures of reality and meaning in both Eastern and Western thought: the Tao and the Logos.
Author: Cheng Man-ch'ing á
Publisher: Frog Books
ISBN: 188331903X
Category : Sports & Recreation
Languages : en
Pages : 185
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Book Description
Professor Cheng Man-Ch’ing regarded a set of five disciplines—the "five excellences"—to be the mark of a well-rounded person: calligraphy, painting, poetry, t’ai chi, and medicine. Although he is best known for his teachings on the martial arts (in particular, his highly influential adaptation of t’ai chi), versatility was central to Cheng’s philosophy of life, and he encourage his students to combine artistry with scholarship. This inspiring book is a commentary on and working compendium of Cheng’s literary and pictorial interpretations of these subjects. Of interest to aficionados of Chinese art, culture, and history, Master of Five Excellences also offers internal techniques for practitioners of the martial arts, as Hennessy provides an insight into the rarely-glimpsed creative side of Cheng Man-Ch’ing.
Author: Chenyang Li
Publisher: SUNY Press
ISBN: 9780791441367
Category : Philosophy
Languages : en
Pages : 256
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Book Description
Examines liberal democracy and Confucianism as two value systems and argues for a future where both coexist as independent value systems in China.
Author:
Publisher: Seven Goddesses
ISBN:
Category :
Languages : en
Pages : 183
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Book Description
Nine Commentaries on the Communist Party was published amidst one of Chinese Communist Party's most brutal persecution—against the 100 million practitioners of Falun Gong in China. When loved ones and witnesses see innocent meditators behind bars, tortured, and harvested for their organs, it is hard to stand on the sideline. That is why so many Chinese people and those sympathetic to the cause are doing one thing they know they can do: Spread the word, quit the Party.
Author: James Godwin
Publisher: James Godwin
ISBN:
Category : Philosophy
Languages : en
Pages : 103
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Book Description
Welcome to "The Silicon Sage: AI Interpretations of the Tao Te Ching," a groundbreaking exploration where the enduring wisdom of ancient Taoist philosophy intersects with the cutting-edge capabilities of artificial intelligence. This book is an endeavour to bridge two vastly different worlds - the ancient and the digital - and in doing so, to offer a unique perspective on Lao Tzu's profound teachings. The Tao Te Ching, written by the sage Lao Tzu over two and a half millennia ago, is a cornerstone of Taoist philosophy. Its verses have guided countless individuals in their quest for personal understanding, balance, and harmony with the natural world. However, as our world evolves and technology becomes increasingly integral to our lives, new interpretations and understandings of these ancient texts emerge. This is where artificial intelligence steps in. Artificial Intelligence, or AI, represents the pinnacle of human technological advancement and intellectual achievement. AI's capacity to analyse, interpret, and present data in innovative ways has opened new avenues for understanding complex subjects. In this book, AI acts as the 'Silicon Sage', delving into the Tao Te Ching's verses and offering interpretations that are insightful, relevant, and accessible, particularly to those new to Taoist thought. The intention behind using AI for interpreting the Tao Te Ching is multifold. Firstly, it provides a fresh lens through which the ancient verses can be understood, making them more accessible to a modern audience. The AI's ability to process and analyse vast amounts of information allows for a comprehensive exploration of the text, drawing connections and insights that may not be immediately apparent to the human reader. Secondly, this approach highlights the universality and timelessness of the Tao Te Ching's wisdom. By demonstrating that even the most modern of technologies can find relevance and meaning in these ancient teachings, we see how the Tao's insights transcend time and technological progress. Furthermore, the use of AI challenges us to consider the role of technology in our spiritual and philosophical explorations. In an age where technology often seems at odds with nature and simplicity - key themes of Taoist philosophy - this book serves as a reminder that technology, when used thoughtfully, can enhance our understanding of the world and ourselves. "The Silicon Sage: AI Interpretations of the Tao Te Ching" is not just a novel rendition of an ancient text; it is a dialogue between the past and the future. It is an invitation to both seasoned Taoist followers and newcomers to view the teachings of the Tao through a new, digital lens. As you journey through the chapters, we hope you find these interpretations enlightening, thought-provoking, and a valuable addition to your exploration of Taoist philosophy.
