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Author: Georgia Amson-Bradshaw
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502649020
Category : Juvenile Nonfiction
Languages : en
Pages : 50
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Book Description
Readers will gain an essential understanding about the consumer buying cycle and the problems that stem from it. Students realize that the ease of online shopping, reliance on machines in manufacturing, and access to cheap labor and materials in less developed countries create a dangerous cycle where money is more important than people and the environment. However, through "Solve It!" activities, readers are encouraged to address these issues and to consider eco-friendly and more humane solutions for the future. With full-color photographs, quick spotlight facts, and relevant connections to current events, this book will captivate young readers and ignite their interest in sustainability and green living.
Author: Georgia Amson-Bradshaw
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502649020
Category : Juvenile Nonfiction
Languages : en
Pages : 50
Get Book Here
Book Description
Readers will gain an essential understanding about the consumer buying cycle and the problems that stem from it. Students realize that the ease of online shopping, reliance on machines in manufacturing, and access to cheap labor and materials in less developed countries create a dangerous cycle where money is more important than people and the environment. However, through "Solve It!" activities, readers are encouraged to address these issues and to consider eco-friendly and more humane solutions for the future. With full-color photographs, quick spotlight facts, and relevant connections to current events, this book will captivate young readers and ignite their interest in sustainability and green living.
Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1439172013
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Author: Paco Underhill
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
Author: Sharlee Jeter
Publisher: Simon and Schuster
ISBN: 1501175173
Category : Self-Help
Languages : en
Pages : 368
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Book Description
Everyone has difficult moments in life. But everyone also has the ability to overcome hardships—and to not only survive but thrive. Discover how to realize your own potential with “one of the most inspiring and motivating books of our time” (Wes Moore, New York Times bestselling author). In the face of impossible odds—maybe the devastating consequences of a personal loss, the pain of a collapsed career, the struggle against a powerful disease, or a destructive and toxic relationship—how do you keep going? We may wonder if we have the strength to survive this ordeal before us. Dr. Sampson Davis and Sharlee Jeter want to prove that we do. No strangers to adversity themselves, Dr. Sampson Davis and Sharlee Jeter created The Stuff Movement by interviewing dozens of survivors to discovery how they triumphed over their challenges. These inspirational interviews reveal eleven core elements—founded on attributes we all possess—that empower us to not only survive through hardship, but also thrive. You already have the Stuff. Now learn to use it. “Sampson and Sharlee’s message of the power of positivity, hard work, and resilience is one that we need to hear right now” (Chris Gardner, #1 New York Times bestselling author) and you can join the conversation at TheStuffMovement.com. Featuring stories from John O’Leary (On Fire), Mercy Alexander, Rich Ruffalo, Mindee Hardin, Glenn and Cara O’Neill, Sean Swarner, Traci Micheline, Wess Stafford (Too Small to Ignore), Austin Hatch, Debra Peppers, Christine Magnus Moore, Martha Hawkins, Ali Stroker (Glee), Susan Scott Krabacher, Deval Patrick, and more.
Author: Paul Lukas
Publisher: Three Rivers Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
From kitschy novelties and wildly unappetizing food products to beautifully functional items such as garlic presses and toothpick dispensers, Inconspicuous Consumption is a delightful celebration of the sometimes elegant, sometimes ridiculous fringes of our late-20th-century culture. 50 photos. 192 pp. Author interviews & national radio campaign. National publicity. 15,000 print.
Author: James Sudakow
Publisher:
ISBN: 9780996503310
Category : Business
Languages : en
Pages : 122
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Book Description
Are you interested in baking someone into a process at work? Leading a paradigm shift? Or maybe you just feel like drilling down after a nice data dump so you can flesh out a straw dog to help everyone get their ducks in a row and sing from the same song-sheet. Whether you understood any of that or had no idea what you just read, you've probably heard these expressions lobbed around the corporate world with some regularity. What does all of this mean? In meetings on his first job out of college, James Sudakow found himself struggling to pick up a bizarre new language: corporate-speak. He pretended to know what they were saying, but in actuality, he had no idea what expressions like "singing from the same song sheet" or "picking the low hanging fruit" meant or why strange phrases like these were being used to talk about business operations. Had he missed something important in his education that would have prepared him for this? With time, Sudakow adapted to the language; and much to his own embarrassment, he found himself actually using many of these same expressions. For his own sanity, he came up with a plan to combat this corporate-speak language - and it all started with a whiteboard in his office. He listed all of the words and phrases his colleagues, even superiors, were not allowed to use in his office - less they allowed themselves to be subjected to some form of office hazing. "I wondered if we all knew how ridiculous we sounded using these generally weird phrases, instead of just speaking in plain English." Sudakow says."I wanted to call attention to the way we were all communicating and see if we could change it." Ironically, not only did his experiment not deter their use of any of the expressions on his whiteboard, Sudakow found that his colleagues put up with the hazing with seemingly far too much enjoyment and also began to actually, if not enthusiastically, add additional phrases to his whiteboard, taking great pride in their contributions. That whiteboard became the premise for his new book, "Picking the Low-Hanging Fruit... and Other Stupid Stuff We Say in the Corporate World," a humorous corporate glossary that sheds an irreverent light on the weird things we say in the corporate world every day.
Author: Cracked.com,
Publisher: Penguin
ISBN: 0698161521
Category : Reference
Languages : en
Pages : 225
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Book Description
You are an idiot. Don't get defensive! It's not your fault. For decades your teachers, authority figures and textbooks have been lying to you. You do not have five senses. Your tongue doesn't have neatly segregated taste-bud zones. You don't know what the pyramids really looked like. You're even pooping wrong - Jesus, you're a wreck! But it's going to be okay. Because we're here to help. Packed with more sexy facts than the Encyclopedia Pornographica, the Cracked De-Textbook will teach you about the true stars of history, why you picture everything from Velociraptors to Ancient Rome incorrectly, and finally, at long last - how to pop a proper squat. This book was built from the ground up to systematically seek out, dismantle and destroy the many untruths that years of misguided education have left festering inside of you, and leave you a smarter person...whether you like it or not. The De-Textbook is a merciless, brutal learning machine. It can't be bargained with. It can't be reasoned with. It doesn't feel pity, or remorse, or fear. And it absolutely will not stop, ever, until you are informed.
Author: John Kennedy Toole
Publisher: Grove/Atlantic, Inc.
ISBN: 0802197620
Category : Fiction
Languages : en
Pages : 414
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Book Description
Winner of the Pulitzer Prize “A masterwork . . . the novel astonishes with its inventiveness . . . it is nothing less than a grand comic fugue.”—The New York Times Book Review A Confederacy of Dunces is an American comic masterpiece. John Kennedy Toole's hero, one Ignatius J. Reilly, is "huge, obese, fractious, fastidious, a latter-day Gargantua, a Don Quixote of the French Quarter. His story bursts with wholly original characters, denizens of New Orleans' lower depths, incredibly true-to-life dialogue, and the zaniest series of high and low comic adventures" (Henry Kisor, Chicago Sun-Times).
Author: Raymond Carver
Publisher: Vintage
ISBN: 1101970618
Category : Fiction
Languages : en
Pages : 262
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Book Description
The first collection of stories from “one of the great short story writers of our time” (The Philadelphia Inquirer) breathed new life into the American short story, showing us the humor and tragedy that dwell in the hearts of ordinary people. "[Carver's stories] can ... be counted among the masterpieces of American Literature." —The New York Times Book Review "One of the great short story writers of our time—of any time." —The Philadelhpia Inquirer "The whole collection is a knock out. Few writers can match Raymond Carver's entwining style and language." —The Dallas Morning News
Author: Jessie Singer
Publisher: Simon and Schuster
ISBN: 1982129662
Category : Medical
Languages : en
Pages : 352
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Book Description
A journalist recounts the surprising history of accidents and reveals how they’ve come to define all that’s wrong with America. We hear it all the time: “Sorry, it was just an accident.” And we’ve been deeply conditioned to just accept that explanation and move on. But as Jessie Singer argues convincingly: There are no such things as accidents. The vast majority of mishaps are not random but predictable and preventable. Singer uncovers just how the term “accident” itself protects those in power and leaves the most vulnerable in harm’s way, preventing investigations, pushing off debts, blaming the victims, diluting anger, and even sparking empathy for the perpetrators. As the rate of accidental death skyrockets in America, the poor and people of color end up bearing the brunt of the violence and blame, while the powerful use the excuse of the “accident” to avoid consequences for their actions. Born of the death of her best friend, and the killer who insisted it was an accident, this book is a moving investigation of the sort of tragedies that are all too common, and all too commonly ignored. In this revelatory book, Singer tracks accidental death in America from turn of the century factories and coal mines to today’s urban highways, rural hospitals, and Superfund sites. Drawing connections between traffic accidents, accidental opioid overdoses, and accidental oil spills, Singer proves that what we call accidents are hardly random. Rather, who lives and dies by an accident in America is defined by money and power. She also presents a variety of actions we can take as individuals and as a society to stem the tide of “accidents”—saving lives and holding the guilty to account.
