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Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Author: Roger Owen Friedland
Publisher: Transaction Publishers
ISBN: 9780202364254
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
Beyond the Marketplace is an interdisciplinary view of the relationship between markets and society. Do individuals behave in markets as neoclassical theory assumes they do? Can other social institutions and processes--e.g., family formation and voting behavior--be analyzed with the same analytic tools we use to study markets? How is economic behavior shaped by institutions beyond the marketplace? Do markets themselves have a social and cultural structure which is not adequately explained by the formal tools of neoclassical analysis? In Beyond the Marketplace, economists, sociologists, political scientists, historians, and anthropologists respond to these, and related, questions.
Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Category : Business & Economics
Languages : en
Pages : 466
Get Book Here
Book Description
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Author: V. Dagli
Publisher: Atlantic Publishers & Dist
ISBN:
Category :
Languages : en
Pages : 232
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Book Description
Author: Luc Bernier
Publisher: Routledge
ISBN: 1351042521
Category : Business & Economics
Languages : en
Pages : 710
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Book Description
State-owned enterprises make up roughly 10 percent of the world economy, yet they are woefully understudied. This handbook offers the first synthesis of the topic since the 1980s and offers a comprehensive reference for a generation. The authors provide a detailed explanation of the theory that underpins the expansion of state-owned enterprises in the 21st century. Each chapter delivers an overview of current knowledge, as well as identifying issues and relevant debates for future research. The authors explain how state-owned enterprises are used in both developed and developing countries and offer an insight into complex and fascinating organizations such as the German municipal conglomerates or the multinational companies owned by states. New modes of governance and regulation have been invented to make sure they act in the public interest. This handbook brings together a wealth of international scholars, offering multiple theoretical perspectives to help shape a brave new world. It will be of interest to teachers and students of Economics, Public Administration and Business, academics, established researchers and PhD students seeking rigorous literature reviews on specific aspects of SOEs, as well as practitioners and decision makers in international organizations.
Author: John Gafar
Publisher: Nova Publishers
ISBN: 9781590336472
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
The purpose of this book is to examine the performance of Guyana's economy during the era of dirigisme and the period of economic liberalisation with emphasis on a market economy, using all available micro-and macro-data. In a much broader and meaningful sense, this book deals with the socio-economic progress of Guyana from the 1960s, with heavy emphasis on the market reforms, because this is the dominant and interesting story for policy lessons in the Third World. This book also focuses on what has happened to poverty, inequality, and other social indicators during the reform period. Until now, there has not been any systematic examination of the effects of the economic reforms in Guyana on unemployment, wages and industrial activity; poverty and inequality; farmers' response to price liberalisation; education and health indicators; ethnicity and growth; and governance, crime and corruption. These issues and more are the subject matter of this book. The book refers to those aspects of Guyana's history and recent political events that bear directly on economic policy and the performance of the economic system.
Author: V. V. Ramanadham
Publisher: Routledge
ISBN: 0429594658
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Originally published in 1984, this book grew out of the papers (and discussions) presented at the Seminar conducted at London Business School during March-June 1983, with a focus on the problems of public enterprise in the context of the developing world. Essentially, three facts of thought emerged: first, on the working of public enterprises in developing countries; second, on joint ventures and consultancies involving public enterprises in the two groups of countries; and third, on the value and relevance of experience of public enterprises in developed countries, particularly in the UK, for the developing countries. Broadly, the Chapter 1 belongs to the first category, Chapters 6 and 7 to the second and Chapters 8 to 13 to the third. The concluding review seeks to highlight some of the major issues that deserve notice in the light of the views expressed in the papers and the discussions that took place on them.
Author: Richard Rose
Publisher: Cambridge University Press
ISBN: 0521254116
Category : Political Science
Languages : en
Pages : 286
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Book Description
This book provides comprehensive information on the nature and status of public employment in six western nations during the 1980s.
Author: Ahmed Galal
Publisher: World Bank Publications
ISBN:
Category : Empresas publicas
Languages : en
Pages : 52
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Book Description
How can the Bank refine its help to countries embarking on reform of public enterprises?
Author: Various
Publisher: Routledge
ISBN: 1000398005
Category : Business & Economics
Languages : en
Pages : 4084
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Book Description
Routledge Library Editions: Public Enterprise and Privatization (14 Volume set) presents titles, originally published between 1933 and 1991. The set covers both public enterprise and privatization and the impact they have had in the developed and developing world from the start of the twentieth century through to the early 1990s. Written by key figures in the field, it will be of particular interest to students of business, economics, finance and industry.
Author: J.A. Chandler
Publisher: Routledge
ISBN: 1134668120
Category : Political Science
Languages : en
Pages : 270
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Book Description
This accessible introduction to the system of public administration uses a clear, country by country analysis and includes new public management approaches. Including often neglected areas such as the European Union; Japan; Britain; France; Germany; The Republic of Ireland; Italy, Sweden and the United States, this student-friendly volume is a highly valuable resource for students of Politics and Administration at all levels.
