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Author: Leslie Savan
Publisher: Temple University Press
ISBN: 1439904901
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Author: Leslie Savan
Publisher: Temple University Press
ISBN: 1439904901
Category : Business & Economics
Languages : en
Pages : 367
Get Book Here
Book Description
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Author: Wayne H. McAlister
Publisher: Texas A&M University Press
ISBN: 1603446419
Category : Art
Languages : en
Pages : 266
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Book Description
"When Wayne and Martha McAlister moved to Matagorda Island, a wildlife refuge off the central Texas coast, they anticipated staying perhaps five years. But sent to take up duties with the U.S. Fish and Wildlife Service, Wayne McAlister fell under the island's spell the moment he stepped out of his aging house trailer and met his first Matagorda rattlesnake. Seven years later, the McAlisters were still observing the flora and fauna of Matagorda. Except for the road and some occasional fence posts, the island appears untouched by humans. In Life on Matagorda Island, Wayne McAlister shows what life was like amid such isolation."--Jacket
Author: Sylvia Ann Hewlett
Publisher: Harvard Business Press
ISBN: 1633695662
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Author: Jesse Cancelmo
Publisher: Texas A&M University Press
ISBN: 1623493749
Category : Photography
Languages : en
Pages : 162
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Book Description
Stunned by widespread ignorance about the Gulf of Mexico following the 2010 Macondo oil spill, underwater photographer Jesse Cancelmo decided to turn his camera on the marine life of this 600,000 square mile international sea that connects five US states, six Mexican states, and the island nation of Cuba. With the goal of countering dismissive descriptions of a Gulf plagued with dead zones and overrun by oil rigs, Cancelmo set out to capture a world rarely acknowledged, let alone seen. Between the Gulf's rich shoreline habitats and its prolific oceanic communities, thriving amid dazzling coral reefs, brine seeps, canyons, salt domes, and hard bottom banks, are more than 15,000 species, including an iconic cast of sea animals: sperm whales, manta rays, whale sharks, manatees, spotted dolphins, and more. Capturing images from locations all around the Gulf, Cancelmo reveals the beauty and glory of these diverse habitats and species. Although this is a book of sensational underwater photography, Cancelmo intends it to be more than a celebration of oceanic beauty. He also hopes to inspire better understanding and appreciation of the natural marine habitats in the Gulf and to strengthen support for their protection and sustainment.
Author: United States. Office of Information for the Armed Forces
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 864
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Book Description
Author: Charles David Grear
Publisher: Texas A&M University Press
ISBN: 1603448098
Category : History
Languages : en
Pages : 257
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Book Description
In Why Texans Fought in the Civil War, Charles David Grear provides insights into what motivated Texans to fight for the Confederacy. Mining important primary sources—including thousands of letters and unpublished journals—he affords readers the opportunity to hear, often in the combatants’ own words, why it was so important to them to engage in tumultuous struggles occurring so far from home. As Grear notes, in the decade prior to the Civil War the population of Texas had tripled. The state was increasingly populated by immigrants from all parts of the South and foreign countries. When the war began, it was not just Texas that many of these soldiers enlisted to protect, but also their native states, where they had family ties.
Author: Sylvia Ann Hewlett
Publisher: Harvard Business Review Press
ISBN: 1422187160
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.
Author: Naomi Klein
Publisher: Vintage Canada
ISBN: 0307399095
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago.
Author: Mary Cimarolli
Publisher: Texas A&M University Press
ISBN: 1603445730
Category : Biography & Autobiography
Languages : en
Pages : 186
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Book Description
The generation that toiled through the Great Depression and won the Second World War has become known as -the greatest generation.- But not all of them qualified for that exaggerated epithet in the eyes of their own children. In this tender but unsparing memoir, Mary Cimarolli remembers a world in which the family home was lost to foreclosure, her father made his way by bootlegging, and school was a haven to hide from her brother's teasing. Her stories are about struggle and survival, making do and overcoming, and, ultimately, reconciliation. From her perspective as a child, she describes the cotton stamps and other programs of the New Deal, the yellow-dog Democrat politics and racism of East Texas, and the religious revivals and Old Settlers reunions that gave a break from working in the cotton patch. The colorful colloquialisms of rural East Texas that dot the manuscript help express both the traditionalism of the region and its changes under the impact of modernization, electrification, and the coming of war. Along with these regional and national trends, Cimarolli skillfully interweaves the personal: conflict between her parents, the death of her brother a few days before his sixteenth birthday, and her own inner tensions.
Author: United States Civil Service Commission
Publisher:
ISBN:
Category : Civil service
Languages : en
Pages : 30
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Book Description
