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Author: Maritza A. Schäfer
Publisher:
ISBN:
Category :
Languages : en
Pages : 162
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Book Description
Author: Maritza A. Schäfer
Publisher:
ISBN:
Category :
Languages : en
Pages : 162
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Book Description
Author: Wolfgang Donsbach
Publisher: Routledge
ISBN: 1136447849
Category : Language Arts & Disciplines
Languages : en
Pages : 266
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Book Description
Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421420
Category : Social Science
Languages : en
Pages : 388
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Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Elisabeth Noelle-Neumann
Publisher: University of Chicago Press
ISBN: 0226589366
Category : Social Science
Languages : en
Pages : 282
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Book Description
Noelle-Newmann's classic on public opinion as a form of social control was originally published in German in 1980 and first published in English in 1984. This revised edition adds three new chapters to summarize ongoing research, new findings, and new developments. Annotation copyright by Book News, Inc., Portland, OR
Author: Jennifer Brown
Publisher: Routledge
ISBN: 1136626751
Category : Art
Languages : en
Pages : 545
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Book Description
This book situates the complexity of violence within its broader context and covers a wide span of sexual violence including sexual harassment, bullying and murder as well as domestic violence.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668463083
Category : Computers
Languages : en
Pages : 1378
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Book Description
Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
Author: Elisabeth Noelle-Neumann
Publisher: University of Chicago Press
ISBN: 9780226589350
Category : Social Science
Languages : en
Pages : 277
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Book Description
In this groundbreaking work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behavior to prevailing attitudes about what is acceptable. For this second edition, Noelle-Neumann has added three new chapters: the first discusses new discoveries in the history of public opinion; the second continues the author's efforts to construct a comprehensive theory of public opinion, addressing criticisms and defenses of her "spiral of silence" theory that have appeared since 1980; the third offers a concise and updated summary of the book's arguments.
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315424711
Category : Language Arts & Disciplines
Languages : en
Pages : 297
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Book Description
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
Author: Rupert Darwall
Publisher: Encounter Books
ISBN: 1641770457
Category : Political Science
Languages : en
Pages : 337
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Book Description
Rupert Darwall’s Green Tyranny traces the alarming origins of the green agenda, revealing how environmental scares have been deployed by our global rivals as a political instrument to contest American power around the world. Drawing on extensive historical and policy analysis, this timely and provocative book offers a lucid history of environmental alarmism and failed policies, explaining how “scientific consensus” is manufactured and abused by politicians with duplicitous motives and totalitarian tendencies.
Author: Jefferson D. Pooley
Publisher: John Wiley & Sons
ISBN: 1118290739
Category : Language Arts & Disciplines
Languages : en
Pages : 2323
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Book Description
The International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library
