Author: John Connolly
Publisher: Springer
ISBN: 3319515713
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
Author: Anthony J. Bradley
Publisher: Harvard Business Press
ISBN: 142214237X
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts. But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization. • Strategy: taking community collaboration from risky and random success to measurable business value. • Purpose: rallying people around a clear purpose, not just providing technology. • Launch: creating a collaborative environment and gaining adoption. • Guide: participating in and influencing communities without stifling collaboration. • Adapt: responding creatively to change in order to better support community collaboration. The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.
Author: Francois Gossieaux
Publisher: McGraw Hill Professional
ISBN: 0071741186
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage About the Book In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.” Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.
Author: Paul Gillin
Publisher: John Wiley & Sons
ISBN: 0470939737
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Author: Göran Ahrne
Publisher:
ISBN:
Category :
Languages : en
Pages : 180
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Book Description
Author: Amelia Manuti
Publisher: Springer
ISBN: 1137585358
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
Author: Anthony J. Bradley
Publisher: Harvard Business Press
ISBN: 1422172368
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.
Author: Morris Janowitz
Publisher: University of Chicago Press
ISBN: 0226393038
Category : Social Science
Languages : en
Pages : 333
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Book Description
In the four decades following the end of World War II, Morris Janowitz (1919-88) published major works in macrosociology, urban and political sociology, race and ethnic relations, and the study of armed forces and society. His research was deeply rooted in the traditions of philosophical pragmatism and the Chicago school of sociology, influences which led him to reject grand theories and mechanistic explanations of social life. Yet he remained confident in the capacity of sociological reason to come to grips with central aspects of the human condition. On the basis of his studies, Janowitz came to believe that the transition from early to advanced industrial society radically altered institutional organization to make democratic social control more difficult, though not impossible, to achieve. The task of his "pragmatic sociology" was to identify fundamental trends in the social organization of industrial societies, to indicate their substantive implications for social control, and to clarify realistic alternatives for institution building which would strengthen the prospects for maintaining liberal democratic regimes. In this volume, James Burk selects from Janowitz's scholarly writings to provide a comprehensive overview of his wide-ranging interests. Organized to demonstrate the common logic of inquiry and substantive unity of Janowitz's contribution to several subfields of sociology, the collection includes analyses of the concept of social control, ethnic intolerance and hostility, citizenship in Western societies, models for urban education, and the professionalization of military elites. Burk provides a richly detailed, critical account of Janowitz's intellectual development, placing his writings in historical context and showing their continuing relevance for sociological research. Useful to both students and specialists, the volume is an important source for the ideas and methods of one of sociology's leading figures.
Author: Chiweshe, Nigel
Publisher: IGI Global
ISBN: 1522578609
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.
Author: Edward O. Laumann
Publisher: University of Chicago Press
ISBN: 9780226470207
Category : Psychology
Languages : en
Pages : 764
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Book Description
Reports the complete results of the United States' most comprehensive representative survey of sexual practices in the general adult population.
