Handbook of Research on Decision-Making Techniques in Financial Marketing PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Handbook of Research on Decision-Making Techniques in Financial Marketing PDF full book. Access full book title Handbook of Research on Decision-Making Techniques in Financial Marketing by Dinçer, Hasan. Download full books in PDF and EPUB format.

Handbook of Research on Decision-Making Techniques in Financial Marketing

Handbook of Research on Decision-Making Techniques in Financial Marketing PDF Author: Dinçer, Hasan
Publisher: IGI Global
ISBN: 1799825604
Category : Business & Economics
Languages : en
Pages : 646

Get Book Here

Book Description
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.