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Author: Scott Gould
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976095153
Category : Audiences
Languages : en
Pages : 0
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Book Description
"... a must-read for anyone working in any form of engagement ..." "I love every model in this book." - B. Joseph Pine II, author of The Experience Economy (Harvard Business Review Press) "Relationships matter. In the early days of Twitter we did all we could to build enduring connections with users - and it worked. This book shows you how to do the same." - Claire Diaz-Ortiz, award-winning author (One Minute Mentoring, Twitter for Good) and Silicon Valley innovator "An excellent, insightful read. This book should sit on the shelf next to your other go-to books for strategic and tactical advice." - Richard Newton, author of The Management Consultant (Financial Times) "...a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement" - Bruce Bolger, President of The Enterprise Engagement Alliance *** Do you know how to successfully engage with your customers, employees and communities? The answer is probably no. While engagement is one of the biggest buzz words around, and one of the most needed things in our fast changing world, most executives and managers shrug their shoulders in bewilderment as to what it actually is, and how it actually works. But no more. In this short but incisive book, expert consultant and speaker Scott Gould demystifies and breaks down engagement into seven profoundly simple shapes that explain the mysteries behind what makes people form enduring connections with ideas, brands, organisations, and each other. Eight years in the making, and drawing on almost two decades of experience, Scott will reveal to you: What makes engaging companies outperform their unengaging counterparts by 29.9% increase in stock price year on year What's getting in the way of your engagement succeeding, and why trying to "get" people to engage doesn't work Why a click is NOT engagement, and what the difference is between participation, connection, and interaction What the three types of engagement are, and how to tell if they are at work in your organisation What the six psychological steps of engagement are, and what strategies to use at each stage What truly motivates people to engage How to operationalise engagement within an enterprise Using the experience and insight garnered from working in a broad range of industries as diverse as media and entertainment, aviation, education, local councils, advertising agencies, tourism, national government, digital marketing, youth work, and even from being a church minister, Scott will show you how to put the shapes of engagement into practice, so that you never again scratch your head wondering what to do to engage. This book is a must-read for anyone working in customer engagement, brand engagement, employee engagement, community engagement, and enterprise engagement. Get to ready to learn, once and for all, the shape of engagement.
Author: Scott Gould
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976095153
Category : Audiences
Languages : en
Pages : 0
Get Book Here
Book Description
"... a must-read for anyone working in any form of engagement ..." "I love every model in this book." - B. Joseph Pine II, author of The Experience Economy (Harvard Business Review Press) "Relationships matter. In the early days of Twitter we did all we could to build enduring connections with users - and it worked. This book shows you how to do the same." - Claire Diaz-Ortiz, award-winning author (One Minute Mentoring, Twitter for Good) and Silicon Valley innovator "An excellent, insightful read. This book should sit on the shelf next to your other go-to books for strategic and tactical advice." - Richard Newton, author of The Management Consultant (Financial Times) "...a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement" - Bruce Bolger, President of The Enterprise Engagement Alliance *** Do you know how to successfully engage with your customers, employees and communities? The answer is probably no. While engagement is one of the biggest buzz words around, and one of the most needed things in our fast changing world, most executives and managers shrug their shoulders in bewilderment as to what it actually is, and how it actually works. But no more. In this short but incisive book, expert consultant and speaker Scott Gould demystifies and breaks down engagement into seven profoundly simple shapes that explain the mysteries behind what makes people form enduring connections with ideas, brands, organisations, and each other. Eight years in the making, and drawing on almost two decades of experience, Scott will reveal to you: What makes engaging companies outperform their unengaging counterparts by 29.9% increase in stock price year on year What's getting in the way of your engagement succeeding, and why trying to "get" people to engage doesn't work Why a click is NOT engagement, and what the difference is between participation, connection, and interaction What the three types of engagement are, and how to tell if they are at work in your organisation What the six psychological steps of engagement are, and what strategies to use at each stage What truly motivates people to engage How to operationalise engagement within an enterprise Using the experience and insight garnered from working in a broad range of industries as diverse as media and entertainment, aviation, education, local councils, advertising agencies, tourism, national government, digital marketing, youth work, and even from being a church minister, Scott will show you how to put the shapes of engagement into practice, so that you never again scratch your head wondering what to do to engage. This book is a must-read for anyone working in customer engagement, brand engagement, employee engagement, community engagement, and enterprise engagement. Get to ready to learn, once and for all, the shape of engagement.
Author: Lambros Malafouris
Publisher: MIT Press
ISBN: 0262528924
Category : Psychology
Languages : en
Pages : 321
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Book Description
An account of the different ways in which things have become cognitive extensions of the human body, from prehistory to the present. An increasingly influential school of thought in cognitive science views the mind as embodied, extended, and distributed rather than brain-bound or “all in the head.” This shift in perspective raises important questions about the relationship between cognition and material culture, posing major challenges for philosophy, cognitive science, archaeology, and anthropology. In How Things Shape the Mind, Lambros Malafouris proposes a cross-disciplinary analytical framework for investigating the ways in which things have become cognitive extensions of the human body. Using a variety of examples and case studies, he considers how those ways might have changed from earliest prehistory to the present. Malafouris's Material Engagement Theory definitively adds materiality—the world of things, artifacts, and material signs—into the cognitive equation. His account not only questions conventional intuitions about the boundaries and location of the human mind but also suggests that we rethink classical archaeological assumptions about human cognitive evolution.
Author: Paul B. Stares
Publisher: Columbia University Press
ISBN: 0231544189
Category : Political Science
Languages : en
Pages : 287
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Book Description
The United States faces an increasingly turbulent world. The risk of violent conflict and other threats to international order presents a vexing dilemma: should the United States remain the principal guarantor of global peace and security with all its considerable commitments and potential pitfalls––not least new and costly military entanglements––that over time diminish its capacity and commitment to play this vital role or, alternatively, should it pull back from the world in the interests of conserving U.S. power, but at the possible cost of even greater threats emerging in the future? Paul B. Stares proposes an innovative and timely strategy—“preventive engagement”—to resolve America’s predicament. This approach entails pursuing three complementary courses of action: promoting policies known to lessen the risk of violent conflict over the long term; anticipating and averting those crises likely to lead to costly military commitments in the medium term; and managing ongoing conflicts in the short term before they escalate further and exert pressure on the United States to intervene. In each of these efforts, forging “preventive partnerships” with a variety of international actors, including the United Nations, regional organizations, nongovernmental organizations, and the business community, is essential. The need to think and act ahead that lies at the heart of a preventive engagement strategy requires the United States to become less shortsighted and reactive. Drawing on successful strategies in other areas, Preventive Engagement provides a detailed and comprehensive blueprint for the United States to shape the future and reduce the potential dangers ahead.
Author: Janice Marcuccilli Strop
Publisher: Portage & Main Press
ISBN: 1553792483
Category : Education
Languages : en
Pages : 194
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Book Description
Today's multimedia, multimodal world necessitates literacy instruction that includes a variety of text forms (such as film, print, music, Internet, photographs). Strop and Carlson provide all types of learners with the lifelong tools they need to explore and interpret texts. This book will help teachers and students reach beyond printed texts to expand perspectives, understand different text forms and genres, make intertextual connections, and transcend strategy-based instruction. Multimedia Text Sets includes: -ideas for explicit teaching of how to read different forms and genres of texts. -real stories, which demonstrate the power of multiple literacies, from three teachers who incorporate multimedia text sets in their classrooms. -engaging ideas for instruction you can use to help develop your own students' reading/writing practices with a variety of text forms. -practical suggestions on how to create your own multimedia text sets. Contributors to this book are Holly Dionne, Richard Kuhnen, and Stephanie Reid.
Author: Anita Brookner
Publisher: Vintage
ISBN: 0307429296
Category : Fiction
Languages : en
Pages : 290
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Book Description
Elizabeth and Betsy had been school friends in 1950s London. Elizabeth, prudent and introspective, values social propriety. Betsy, raised by a spinster aunt, is open, trusting, and desperate for affection. After growing up and going their separate ways, the two women reconnect later in life. Elizabeth has married kind but tedious Digby, while Betsy is still searching for love and belonging. In this deeply perceptive story, Anita Brookner brilliantly charts the resilience of a friendship tested by alienation and by jealousy over a man who seems to offer the promise of escape.
Author: Jacques deLisle
Publisher: Brookings Institution Press
ISBN: 0815738366
Category : Political Science
Languages : en
Pages : 390
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Book Description
" From cooperation to a new cold war: is this the future for today's two great powers? U.S. policy toward China is at an inflection point. For more than a generation, since the 1970s, a near-consensus view in the United States supported engagement with China, with the aim of integrating China into the U.S.-led international order. By the latter part of the 2010s, that consensus had collapsed as a much more powerful and increasingly assertive China was seen as a strategic rival to theUnited States. How the two countries tackle issues affecting the most important bilateral relationship in the world will significantly shape overall international relations for years to come. In this timely book, leading scholars of U.S.-China relations and China's foreign policy address recent changes in American assessments of China's capabilities and intentions and consider potential risks to international security, the significance of a shifting international distribution of power, problems of misperception, and the risk of conflicts. China's military modernization, its advancing technology, and its Belt and Road Initiative, as well as regional concerns, such as the South China Sea disputes, relations with Japan, and tensions on the Korean Peninsula, receive special focus. "
Author: Sasha Issenberg
Publisher: Pantheon
ISBN: 1524748730
Category : History
Languages : en
Pages : 929
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Book Description
The riveting story of the fight for same-sex marriage in the United States--the most important civil rights breakthrough of the new millennium. On June 26, 2015, the United States Supreme Court ruled that state bans on gay marriage were unconstitutional, making same-sex unions legal throughout the United States. But the road to victory was much longer than many know. In this seminal work, Sasha Issenberg takes us back to Hawaii in the 1990s, when that state's supreme court first started grappling with the issue, and traces the fight for marriage equality from the enactment of the Defense of Marriage Act in 1996 to the Goodridge decision that made Massachusetts the first state to legalize same-sex marriage, and finally to the seminal Supreme Court decisions of Windsor and Obergefell. This meticulously reported work sheds new light on every aspect of this fraught history and brings to life the perspectives of those who fought courageously for the right to marry as well as those who fervently believed that same-sex marriage would destroy the nation. It is sure to become the definitive book on one of the most important civil rights fights of our time.
Author: Nia Imani Fields
Publisher: MSU Press
ISBN: 1628954647
Category : Education
Languages : en
Pages : 319
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Book Description
Grassroots Engagement and Social Justice through Cooperative Extension grows out of a commitment to the belief that Cooperative Extension professionals can and should be deeply engaged with the communities they work in to improve life—individually and collectively. Rooted in an understanding of the history and development of Extension, the authors focus on contemporary efforts to address systemic inequities. They offer an alternative to the “expert” model that would have Extension educators provide information detached from the difficult and sometimes contentious issues that shape community work. These essays highlight Extension’s role in and responsibility for culturally relevant community education that is rooted in democratic practices and social justice. The ultimate aim of this book is to offer a vision for the future of Extension as its practitioners continue to reach for cultural competence necessary to address issues of systemic injustice in the communities they serve and of which they are a part.
Author: Elizabeth F. Barkley
Publisher: John Wiley & Sons
ISBN: 0470549785
Category : Education
Languages : en
Pages : 416
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Book Description
Keeping students involved, motivated, and actively learning is challenging educators across the country,yet good advice on how to accomplish this has not been readily available. Student Engagement Techniques is a comprehensive resource that offers college teachers a dynamic model for engaging students and includes over one hundred tips, strategies, and techniques that have been proven to help teachers from a wide variety of disciplines and institutions motivate and connect with their students. The ready-to-use format shows how to apply each of the book's techniques in the classroom and includes purpose, preparation, procedures, examples, online implementation, variations and extensions, observations and advice, and key resources. "Given the current and welcome surge of interest in improving student learning and success, this guide is a timely and important tool, sharply focused on practical strategies that can really matter." ?Kay McClenney, director, Center for Community College Student Engagement, Community College Leadership Program, the University of Texas at Austin "This book is a 'must' for every new faculty orientation program; it not only emphasizes the importance of concentrating on what students learn but provides clear steps to prepare and execute an engagement technique. Faculty looking for ideas to heighten student engagement in their courses will find usefultechniques that can be adopted, adapted, extended, or modified." ?Bob Smallwood, cocreator of CLASSE (Classroom Survey of Student Engagement) and assistant to the provost for assessment, Office of Institutional Effectiveness, University of Alabama "Elizabeth Barkley's encyclopedia of active learning techniques (here called SETs) combines both a solid discussion of the research on learning that supports the concept of engagement and real-life examples of these approaches to teaching in action." ?James Rhem, executive editor, The National Teaching & Learning Forum
Author: Mary B. Morrison
Publisher: Kensington Books
ISBN: 0758294085
Category : Fiction
Languages : en
Pages : 352
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Book Description
"Betrayal, greed, and sex." --Publishers Weekly New York Times bestselling author Mary B. Morrison's thrilling tale of a love triangle, lives at a crossroads, and the price of secrets. . . After her high school sweetheart joined the military, Mona Lisa Ellington thought she'd never love again. So she settled for a man who cherished her--and made his living hurting others. Yet she prayed her fiancé would one day return. Mona Lisa's classmate, Katherine Clinton, knew she'd marry her high school sweetheart and live happily ever after. But when he left for the military, she had to make new plans for her and their son. Still, Katherine dreamed of the day her fiancé would return. William Lincoln joined the military to make his grandfather proud. He never imagined he would be gone so long. Or that his selfish proposal to two women would be the least of his problems. . .because all three would soon face the consequences of too much deception.. . . "Mix dirty red drama, relationship scandals, suspense, love and you get my girl Mary B. Morrison." --Vickie Stringer
