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Author: Robert L. Shook
Publisher:
ISBN: 9780064648035
Category : Businessmen
Languages : en
Pages : 196
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Book Description
Author: Robert L. Shook
Publisher:
ISBN: 9780064648035
Category : Businessmen
Languages : en
Pages : 196
Get Book Here
Book Description
Author: Ty Montague
Publisher: Harvard Business Press
ISBN: 142218756X
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.
Author: Ty Montague
Publisher: Harvard Business Press
ISBN: 1422170683
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.
Author: Robert L Shook
Publisher: Sourcebooks, Inc.
ISBN: 1402214855
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Straightforward secrets and strategies for salespeople who want to join the winning top 5 percent of the sales force •Get your foot in the door •Control the sale without manipulation •Create a sense of urgency •Let the buyer participate •Learn the crucial subtleties of an aggressive approach •Target the biggest sales •Sell abroad And much more For many companies, 20 percent of their sales force generates 80 percent of their sales volume. In this hands-on guide, Robert L. Shook, a master salesman, teaches the high-pressure strategies that mean the difference between a super seller and a salesperson. The methods spelled out in this book describe what it takes to be in the elite 5 percent. In Hardball Selling, Shook inspires all salespeople to dare to be different and master hard selling without browbeating or offending customers. Shook spent 17 years in the trenches perfecting his successful strategies. Using the four basic principles of hardball selling, he guides you through all the steps, from getting past the "gatekeeper" to the single-minded tactics necessary to close a sale. "Shook's Hardball Selling is provocative and controversial—and filled with wonderful selling tips. I highly recommend it to every salesperson."—Martin D. Shafiroff, the world's No. 1 stockbroker
Author: Ron Shaklee
Publisher: Createspace Independent Pub
ISBN: 9781477674000
Category : Juvenile Fiction
Languages : en
Pages : 112
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Book Description
The Misadventures of Maria the Hutia is a delightful story about the travels of a wayward Bahamian hutia. Hutias are furry brown rodents that are native to the Bahamas, but they have almost disappeared from the islands due to coastal development and predation by animals that were introduced from other locales. Maria is swept away from her remote island home during a storm. She is rescued by a kindly fish who takes her to Nassau. Maria persuades other animals to escape from a zoo and assist her with the quest to return to her home. These creatures, too, have seen their habitats encroached upon by humans. They seek a quiet refuge where they may lead their lives in solitude, away from the hustle and bustle of the tourist centers in the islands. The book targets a middle school audience and is imaginatively illustrated with black-and-white images. The underlying message speaks to the conflict between the needs of animals in the natural environment and peoples' desires for recreational development in exotic locales. Appended to the end of the book is an encapsulated description of each animal that appears as a character.
Author: Jocelyne Lamoureux-Davidson
Publisher: Radius Book Group
ISBN: 1635767288
Category : Biography & Autobiography
Languages : en
Pages : 324
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Book Description
Dare to Make History is the story of two courageous and talented women who weren’t willing to accept anything less than being treated as equals. On their journey to a gold medal in women’s ice hockey, they became role models for generations before and after them. Twins Jocelyne Lamoureux-Davidson and Monique Lamoureux-Morando started playing ice hockey with their four older brothers and their friends on a frozen pond next to their home in North Dakota. No girls hockey teams, no problem―they just played on boys teams. They went on to win six World Championships and played in three Olympics, winning two silver medals and ultimately a gold medal in South Korea in 2018 for the USA Women’s National Team. They did not allow roadblocks and discrimination deter them from taking on their governing body—USA Hockey—threatening to boycott the 2017 World Championships and jeopardizing their ability to compete in the 2018 Olympics unless their gender equity issues were addressed. The success of Monique, Jocelyne, and their team thrust them into the center of the struggle for gender equity, for women in hockey and in sports in general, as well as in society at large. In Dare to Make History, the Lamoureux twins chronicle their journey to the pinnacle of their sport, their efforts along with almost 150 other hockey players to start a new professional women’s hockey league, their training to come back and make another national team after giving birth, their tireless efforts to advance the interests of disadvantaged communities in closing the digital divide, and their ongoing contributions as role models championing the dreams of future generations of girls in sports, education, and the workplace. This is not a hockey book. It is not a girls book. It is a book about the importance of the fight for equity, particularly gender equity. It is the inspirational story of how two young women from a small town in North Dakota have dreamed big—had the courage to take on huge battles—and in the end how they have dared to make history.
Author:
Publisher:
ISBN:
Category : Finance, Personal
Languages : en
Pages : 856
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Book Description
Author: James T. Walsh
Publisher: Xlibris Corporation
ISBN: 1483632881
Category : Biography & Autobiography
Languages : en
Pages : 165
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Book Description
A JERSEY BOY'S STORY is a slice of life biography of one young man's attempt to navigate life with a fractured moral compass and an obscure map to find his true purpose and destiny. This story transcends four ever changing socially distinct decades. It begins in a blue collar suburban setting in New Jersey in the early 1950's and ends where it began in the early 1990's. Each decade has unique traumas and trials which leave their distinct marks that force the creativity, test the integrity, and shape the character of this Jersey boy. The artist, biker, pot-entrepreneur, is always a risk taker looking for that elusive light. Will he find his way?
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 56
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Book Description
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Author: Geoff Ryman
Publisher: Small Beer Press
ISBN: 1931520569
Category : Fiction
Languages : en
Pages : 451
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Book Description
"[Ryman] has not so much created as revealed a world in which the promise of redemption takes seed even in horror."--The Boston Globe "Sweeping and beautiful. . . . The complex story tears the veil from a hidden world."--The Sunday Times "Inordinately readable . . . extraordinary in its detail, color and brutality."--The Independent "Ryman has crafted a solid historical novel with an authentic feel for both ancient and modern Cambodia." --Washington DC City Paper "Another masterpiece by one of the greatest fiction writers of our time."--Kim Stanley Robinson "Ryman's knack for depicting characters; his ability to tell multiple, interrelated stories; and his knowledge of Cambodian history create a rich narrative that looks at Cambodia's "killing fields" both recent and ancient and Buddhist belief with its desire for transcendence. Recommended for all literary fiction collections." --Library Journal Archeologist Luc Andrade discovers an ancient Cambodian manuscript inscribed on gold leaves but is kidnapped--and the manuscript stolen--by a faction still loyal to the ideals of the brutal Pol Pot regime. Andrade's friends, an ex-Khmer Rouge agent and a young motoboy, embark on a trek across Cambodia to rescue him. Meanwhile, Andrade, bargaining for his life, translates the lost manuscript for his captors. The result is a glimpse into the tremendous and heart-wrenching story of King Jayavarman VII: his childhood, rise to power, marriage, interest in Buddhism, and the initiation of Cambodia's golden age. As Andrade and Jayavarman's stories interweave, the question becomes whether the tale of ancient wisdom can bring hope to a nation still suffering from the violent legacy of the last century. Geoff Ryman is the author of the novels Air (winner of Arthur C Clarke and James Tiptree awards) and The Unconquered Country (a World Fantasy Award winner). Canadian by birth, he has lived in Cambodia and Brazil and now teaches creative writing at the University of Manchester in England.
