True Story PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download True Story PDF full book. Access full book title True Story by Ty Montague. Download full books in PDF and EPUB format.
Author: Ty Montague
Publisher: Harvard Business Press
ISBN: 142218756X
Category : Business & Economics
Languages : en
Pages : 234
Get Book Here
Book Description
Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.
Author: Ty Montague
Publisher: Harvard Business Press
ISBN: 142218756X
Category : Business & Economics
Languages : en
Pages : 234
Get Book Here
Book Description
Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.
Author: Robert L. Shook
Publisher: Harpercollins
ISBN: 9780060150051
Category : Businessmen
Languages : en
Pages : 188
Get Book Here
Book Description
Discusses the success of Dr. Forrest Shaklee, who--in his sixties--created a half-billion-dollar business, and examines his sales philosophy of convincing the salesperson of the product's worth
Author: Robert L. Shook
Publisher:
ISBN: 9780064648035
Category : Businessmen
Languages : en
Pages : 196
Get Book Here
Book Description
Author: Robert L Shook
Publisher: Sourcebooks, Inc.
ISBN: 1402233833
Category : Business & Economics
Languages : en
Pages : 194
Get Book Here
Book Description
Straightforward strategies for those who want to take control of the sale and join the winning top 5 percent of the sales force ?Get your foot in the door Control the sale without manipulation ?Create a sense of urgency ?Let the buyer participate ?Learn the crucial subtleties of an aggressive approach ?Target the biggest sales ?Sell abroad And much more For many companies, 20 percent of their sales force generates 80 percent of their sales volume. In this hands-on guide, Robert L. Shook, a master salesman, teaches the high-pressure strategies that mean the difference between a super seller and a salesperson. The methods spelled out in this book describe what it takes to be in the elite 5 percent. In Hardball Selling, Shook inspires all salespeople to dare to be different and master hard selling without browbeating or offending customers. Shook spent 17 years in the trenches perfecting his successful strategies. Using the four basic principles of hardball selling, he guides you through all the steps, from getting past the "gatekeeper" to the single-minded tactics necessary to close a sale. "Shook's Hardball Selling is provocative and controversial—and filled with wonderful selling tips. I highly recommend it to every salesperson."—Martin D. Shafiroff, the world's No. 1 stockbroker
Author:
Publisher:
ISBN:
Category : Finance, Personal
Languages : en
Pages : 856
Get Book Here
Book Description
Author: Ty Montague
Publisher: Harvard Business Press
ISBN: 1422170683
Category : Business & Economics
Languages : en
Pages : 234
Get Book Here
Book Description
Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.
Author: Ron Shaklee
Publisher: Createspace Independent Pub
ISBN: 9781477674000
Category : Juvenile Fiction
Languages : en
Pages : 112
Get Book Here
Book Description
The Misadventures of Maria the Hutia is a delightful story about the travels of a wayward Bahamian hutia. Hutias are furry brown rodents that are native to the Bahamas, but they have almost disappeared from the islands due to coastal development and predation by animals that were introduced from other locales. Maria is swept away from her remote island home during a storm. She is rescued by a kindly fish who takes her to Nassau. Maria persuades other animals to escape from a zoo and assist her with the quest to return to her home. These creatures, too, have seen their habitats encroached upon by humans. They seek a quiet refuge where they may lead their lives in solitude, away from the hustle and bustle of the tourist centers in the islands. The book targets a middle school audience and is imaginatively illustrated with black-and-white images. The underlying message speaks to the conflict between the needs of animals in the natural environment and peoples' desires for recreational development in exotic locales. Appended to the end of the book is an encapsulated description of each animal that appears as a character.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1188
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 56
Get Book Here
Book Description
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Author: Robert L Shook
Publisher: Sourcebooks, Inc.
ISBN: 1402214855
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
Straightforward secrets and strategies for salespeople who want to join the winning top 5 percent of the sales force •Get your foot in the door •Control the sale without manipulation •Create a sense of urgency •Let the buyer participate •Learn the crucial subtleties of an aggressive approach •Target the biggest sales •Sell abroad And much more For many companies, 20 percent of their sales force generates 80 percent of their sales volume. In this hands-on guide, Robert L. Shook, a master salesman, teaches the high-pressure strategies that mean the difference between a super seller and a salesperson. The methods spelled out in this book describe what it takes to be in the elite 5 percent. In Hardball Selling, Shook inspires all salespeople to dare to be different and master hard selling without browbeating or offending customers. Shook spent 17 years in the trenches perfecting his successful strategies. Using the four basic principles of hardball selling, he guides you through all the steps, from getting past the "gatekeeper" to the single-minded tactics necessary to close a sale. "Shook's Hardball Selling is provocative and controversial—and filled with wonderful selling tips. I highly recommend it to every salesperson."—Martin D. Shafiroff, the world's No. 1 stockbroker
