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Author: Priya Raghubir
Publisher: Now Publishers Inc
ISBN: 1601982623
Category : Brand loyalty
Languages : en
Pages : 62
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Book Description
The Sense and Nonsense of Consumer Product Testing reviews the classic issue of product taste testing based on recent advancements made in psychology, neuroscience, and marketing, on how sensory cues affect product judgments. The authors: examine the implications that the five different sensory modalities (the olfactory, auditory, tactile, gustatory and visual systems) interact with each other, rather than exert independent influences, to define a customer's experience; propose that since consumers are unaware of the influence of a range of stimuli on their judgments and experience, they cannot explicate them, creating methodological challenges for managers to collect valid and reliable consumer insights regarding the consumers' experience; propose that the methodological paradigm of taste testing can be used to examine the effect of strategic and tactical marketing mix decisions. The goal of this monograph is to use the taste-test as a paradigm to understand how consumers make a range of sensory decisions combining intrinsic product information with the information available in the environment -- specifically the research testing context. The Sense and Nonsense of Consumer Product Testing yields reliable insights for managers that would be elusive using standard survey techniques, and adds to the nascent, but growing, literature in marketing on how sensory product experience is multi-modal.
Author: Priya Raghubir
Publisher: Now Publishers Inc
ISBN: 1601982623
Category : Brand loyalty
Languages : en
Pages : 62
Get Book Here
Book Description
The Sense and Nonsense of Consumer Product Testing reviews the classic issue of product taste testing based on recent advancements made in psychology, neuroscience, and marketing, on how sensory cues affect product judgments. The authors: examine the implications that the five different sensory modalities (the olfactory, auditory, tactile, gustatory and visual systems) interact with each other, rather than exert independent influences, to define a customer's experience; propose that since consumers are unaware of the influence of a range of stimuli on their judgments and experience, they cannot explicate them, creating methodological challenges for managers to collect valid and reliable consumer insights regarding the consumers' experience; propose that the methodological paradigm of taste testing can be used to examine the effect of strategic and tactical marketing mix decisions. The goal of this monograph is to use the taste-test as a paradigm to understand how consumers make a range of sensory decisions combining intrinsic product information with the information available in the environment -- specifically the research testing context. The Sense and Nonsense of Consumer Product Testing yields reliable insights for managers that would be elusive using standard survey techniques, and adds to the nascent, but growing, literature in marketing on how sensory product experience is multi-modal.
Author: S R Jaeger
Publisher: Elsevier
ISBN: 1845699971
Category : Technology & Engineering
Languages : en
Pages : 697
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Book Description
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. - Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD - Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing - Chapters review the different viewpoints on consumer research methods and statistics for NPD
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
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Book Description
Author: United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee
Publisher:
ISBN:
Category : Commercial products
Languages : en
Pages : 232
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Book Description
Author: Howard R. Moskowitz
Publisher: CRC Press
ISBN: 9780824793678
Category : Medical
Languages : en
Pages : 516
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Book Description
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
Author: Louise S. Wu
Publisher: ASTM International
ISBN: 0803112564
Category : Commercial products
Languages : en
Pages : 91
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Book Description
Papers presented at a symposium held in Baltimore, MD, May 1988. No index. Annotation copyrighted by Book News, Inc., Portland, OR.
Author: Paul A. Offit, M.D.
Publisher: Harper Collins
ISBN: 0062223003
Category : Medical
Languages : en
Pages : 291
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Book Description
Medical expert Paul A. Offit, M.D., offers a scathing exposé of the alternative medicine industry, revealing how even though some popular therapies are remarkably helpful due to the placebo response, many of them are ineffective, expensive, and even deadly. Dr. Offit reveals how alternative medicine—an unregulated industry under no legal obligation to prove its claims or admit its risks—can actually be harmful to our health. Using dramatic real-life stories, Offit separates the sense from the nonsense, showing why any therapy—alternative or traditional—should be scrutinized. He also shows how some nontraditional methods can do a great deal of good, in some cases exceeding therapies offered by conventional practitioners. An outspoken advocate for science-based health advocacy who is not afraid to take on media celebrities who promote alternative practices, Dr. Offit advises, “There’s no such thing as alternative medicine. There’s only medicine that works and medicine that doesn’t.”
Author:
Publisher:
ISBN: 9780139881220
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Contains activities in which students make practical use of their knowledge of science and technology to test the quality of a variety of consumer goods. Encourages students to make intelligent choices as consumers.
Author: Charmont Wang
Publisher: CRC Press
ISBN: 9780824787981
Category : Mathematics
Languages : en
Pages : 270
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Book Description
This volume focuses on the abuse of statistical inference in scientific and statistical literature, as well as in a variety of other sources, presenting examples of misused statistics to show that many scientists and statisticians are unaware of, or unwilling to challenge the chaotic state of statistical practices.;The book: provides examples of ubiquitous statistical tests taken from the biomedical and behavioural sciences, economics and the statistical literature; discusses conflicting views of randomization, emphasizing certain aspects of induction and epistemology; reveals fallacious practices in statistical causal inference, stressing the misuse of regression models and time-series analysis as instant formulas to draw causal relationships; treats constructive uses of statistics, such as a modern version of Fisher's puzzle, Bayesian analysis, Shewhart control chart, descriptive statistics, chi-square test, nonlinear modeling, spectral estimation and Markov processes in quality control.
Author:
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 438
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Book Description
