The Secret History of Home Economics: How Trailblazing Women Harnessed the Power of Home and Changed the Way We Live PDF Download
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Author: Danielle Dreilinger
Publisher: W. W. Norton & Company
ISBN: 1324004509
Category : History
Languages : en
Pages : 326
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Book Description
The surprising, often fiercely feminist, always fascinating, yet barely known, history of home economics. The term “home economics” may conjure traumatic memories of lopsided hand-sewn pillows or sunken muffins. But common conception obscures the story of the revolutionary science of better living. The field exploded opportunities for women in the twentieth century by reducing domestic work and providing jobs as professors, engineers, chemists, and businesspeople. And it has something to teach us today. In the surprising, often fiercely feminist and always fascinating The Secret History of Home Economics, Danielle Dreilinger traces the field’s history from Black colleges to Eleanor Roosevelt to Okinawa, from a Betty Crocker brigade to DIY techies. These women—and they were mostly women—became chemists and marketers, studied nutrition, health, and exercise, tested parachutes, created astronaut food, and took bold steps in childhood development and education. Home economics followed the currents of American culture even as it shaped them. Dreilinger brings forward the racism within the movement along with the strides taken by women of color who were influential leaders and innovators. She also looks at the personal lives of home economics’ women, as they chose to be single, share lives with other women, or try for egalitarian marriages. This groundbreaking and engaging history restores a denigrated subject to its rightful importance, as it reminds us that everyone should learn how to cook a meal, balance their account, and fight for a better world.
Author: Danielle Dreilinger
Publisher: W. W. Norton & Company
ISBN: 1324004509
Category : History
Languages : en
Pages : 326
Get Book Here
Book Description
The surprising, often fiercely feminist, always fascinating, yet barely known, history of home economics. The term “home economics” may conjure traumatic memories of lopsided hand-sewn pillows or sunken muffins. But common conception obscures the story of the revolutionary science of better living. The field exploded opportunities for women in the twentieth century by reducing domestic work and providing jobs as professors, engineers, chemists, and businesspeople. And it has something to teach us today. In the surprising, often fiercely feminist and always fascinating The Secret History of Home Economics, Danielle Dreilinger traces the field’s history from Black colleges to Eleanor Roosevelt to Okinawa, from a Betty Crocker brigade to DIY techies. These women—and they were mostly women—became chemists and marketers, studied nutrition, health, and exercise, tested parachutes, created astronaut food, and took bold steps in childhood development and education. Home economics followed the currents of American culture even as it shaped them. Dreilinger brings forward the racism within the movement along with the strides taken by women of color who were influential leaders and innovators. She also looks at the personal lives of home economics’ women, as they chose to be single, share lives with other women, or try for egalitarian marriages. This groundbreaking and engaging history restores a denigrated subject to its rightful importance, as it reminds us that everyone should learn how to cook a meal, balance their account, and fight for a better world.
Author: Danielle Dreilinger
Publisher: National Geographic Books
ISBN: 1324021861
Category : History
Languages : en
Pages : 0
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Book Description
An NPR Favorite History Book of 2021 The surprising, often fiercely feminist, always fascinating, yet barely known, history of home economics. The term “home economics” may conjure traumatic memories of lopsided hand-sewn pillows or sunken muffins. But common conception obscures the story of the revolutionary science of better living. The field exploded opportunities for women in the twentieth century by reducing domestic work and providing jobs as professors, engineers, chemists, and businesspeople. And it has something to teach us today. In the surprising, often fiercely feminist and always fascinating The Secret History of Home Economics, Danielle Dreilinger traces the field’s history from Black colleges to Eleanor Roosevelt to Okinawa, from a Betty Crocker brigade to DIY techies. These women—and they were mostly women—became chemists and marketers, studied nutrition, health, and exercise, tested parachutes, created astronaut food, and took bold steps in childhood development and education. Home economics followed the currents of American culture even as it shaped them. Dreilinger brings forward the racism within the movement along with the strides taken by women of color who were influential leaders and innovators. She also looks at the personal lives of home economics’ women, as they chose to be single, share lives with other women, or try for egalitarian marriages. This groundbreaking and engaging history restores a denigrated subject to its rightful importance, as it reminds us that everyone should learn how to cook a meal, balance their account, and fight for a better world.
Author: Sarah Stage
Publisher: Cornell University Press
ISBN: 1501729942
Category : Social Science
Languages : en
Pages : 362
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Book Description
Until recently, historians tended to dismiss home economics as little more than a conspiracy to keep women in the kitchen. This landmark volume initiates collaboration among home economists, family and consumer science professionals, and women's historians. What knits the essays together is a willingness to revisit the subject of home economics with neither indictment nor apology. The volume includes significant new work that places home economics in the twentieth century within the context of the development of women's professions. Rethinking Home Economics documents the evolution of a profession from the home economics movement launched by Ellen Richards in the early twentieth century to the modern field renamed Family and Consumer Sciences in 1994. The essays in this volume show the range of activities pursued under the rubric of home economics, from dietetics and parenting, teaching and cooperative extension work, to test kitchen and product development. Exploration of the ways in which gender, race, and class influenced women's options in colleges and universities, hospitals, business, and industry, as well as government has provided a greater understanding of the obstacles women encountered and the strategies they used to gain legitimacy as the field developed.
Author: Susan Marks
Publisher: Simon and Schuster
ISBN: 1439104018
Category : Cooking
Languages : en
Pages : 290
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Book Description
IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.
Author: Steve Difillippo
Publisher: Rowman & Littlefield
ISBN: 1493001108
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
When’s the last time you picked up a business book that was so engaging you couldn’t put it down? Steve Difillippo was only 24 when he opened his first Davio’s restaurant. Since then, he’s wowed Julia Child with his pomodoro, overlooked some triple-X rated shenanigans at Table 7, taken on American Express, gotten himself into Time and Newsweek (for taking on American Express), cooked a rabbit for Stevie Ray Vaughn, inadvertently gotten a guest divorced, whipped up some tasty eats at the Super Bowl--and that’s just the beginning. The money hasn’t been bad, either: that first restaurant is now the hub of a rapidly growing $50 million restaurant brand group and a $10 million Davio’s brand food line. With guests constantly asking how he did it, Steve has written the ultimate guide to starting a restaurant, running a successful business, enjoying food, and living life. The 5.9 million restaurant workers who say they want to open their own restaurant will go nuts over this book, but so will anybody who loves food and the restaurant world--heck, anybody who wants to make money and have a blast doing it. As a special bonus, Steve includes twelve classic Davio’s recipes.
Author: Suzanne Brangham
Publisher: Harper Perennial
ISBN: 9780060971649
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Speaking directly to women--natural renovators, she feels--the author shares the secrets of her success renovating and selling residential properties. With practical checklists, step-by-step information, and anecdotes from her own career, she tells readers how to prosper. Illustrated.
Author: Megan J. Elias
Publisher: University of Pennsylvania Press
ISBN: 9780812240795
Category : History
Languages : en
Pages : 242
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Book Description
Stir It Up explores the changing aims of home economics while putting the phenomena of Martha Stewart, Rachael Ray, Ty Pennington, and the "Mommy Wars" into historical context.
Author: Amrita Basu
Publisher: Routledge
ISBN: 042997518X
Category : Political Science
Languages : en
Pages : 501
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Book Description
This book provides a path-breaking study of the genesis, growth, gains, and dilemmas of women's movements in countries throughout the world. Its focus is on the global South, where women's movements have engaged in complex negotiations with national and international forces. It challenges widely held assumptions about the Western origins and character of local feminisms. The authors locate women's movements within the terrain from which they emerged by exploring their relationships with the state, civil society, and other social movements. This fully revised second edition contains six new chapters by leading scholars of women and gender studies, on both individual countries and on several major regions of the world? Europe, Africa, Latin America, and the Maghreb. This balanced coverage enables readers to identify regional patterns and also learn from in-depth case studies. Women's Movements in the Global Era is essential reading for anyone interested in the global scope and implications of feminism.
Author: Vanessa P. Jackson
Publisher: Rowman & Littlefield
ISBN: 1793648956
Category : Social Science
Languages : en
Pages : 317
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Book Description
This book explores the role and experience of African American women scholars and educators in the field of human, family, and consumer sciences. Its five sections cover careers in education, the role of historically Black colleges and universities, opportunities and challenges brought about by the internationalization of the field, opportunities for new careers paths in the human sciences, and the current and future role of technology. The contributors come from a variety of backgrounds with experiences in research, teaching, outreach, and service. Taken together, the essays capture the vitality and diversity of knowledge that has, over time, assisted in transforming the field.
Author: Eric A. Posner
Publisher: Oxford University Press
ISBN: 019750762X
Category : Law
Languages : en
Pages : 225
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Book Description
Antitrust laws are traditionally used to attack monopolies like Facebook and Google who are able to either charge high prices or degrade the quality of their services because customers cannot switch to competitors. Antitrust laws are also used to attack cartels of businesses, which fix prices. In recent years, it has become clear that firms with market power not only charge higher prices. They also suppress wages, injuring workers. In this book, Eric Posner describeshow workers can use antitrust law to counter employer market power and obtain higher wages as a result.
