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Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
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Book Description
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
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Book Description
Author: Pradeep Kashyap
Publisher: Dreamtech Press
ISBN: 9788177225587
Category : Consumer behavior
Languages : en
Pages : 384
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Book Description
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Author: Tapan K. Panda
Publisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780
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Book Description
Author: Dr. Pramod H. Patil
Publisher: Ashok Yakkaldevi
ISBN: 1387676164
Category : Art
Languages : en
Pages : 285
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Book Description
The Fast Moving Consumer Goods (FMCG) sector is a cornerstone of the Indian economy and it touches every aspect of human life. It is the fourth largest sector and an important contributor to the Indian economy. This industry is volume-driven and characterized by low margins; it mainly deals with the production, distribution, and marketing of consumer packaged goods and is therefore alternatively called the CPG (Consumer Packaged Goods) industry. The industry is also engaged in the operations, supply chain, and general management of these goods. The FMCG industry provides a wide range of consumables and, therefore, the amount of money circulated against FMCG products is also very high.
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Author: Dr. ARUNA RAVI
Publisher: Archers & Elevators Publishing House
ISBN: 9388805410
Category : Antiques & Collectibles
Languages : en
Pages : 229
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Book Description
Author: United Nations Development Programme. Regional Centre in Colombo. Human Development Unit
Publisher: UN
ISBN:
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
Reducing poverty requires not just the generation of income among the poor, but also the protection of these incomes. Microinsurance offers innovative new ways to combat poverty in India through helping the rural poor systematically manage financial risks to their livelihoods and lives. The microinsurance industry is poised to take off, just as microcredit did a decade ago: 90 percent of the Indian population some 950 million people are not covered by insurance and represent an untapped market of nearly US$2 billion. This enormous missing market is ready for customized life and non-life insurance, but first, serious mismatches between the needs of the insured and the insurers must be overcome, pitting priorities against profits. This study strategically points to the numerous emerging opportunities for energising the rural insurance market, building on robust economic growth, increasing numbers of rural entrepreneurs and recent insurance regulations. Conclusions are based on new evidence from three states in India each with a population the size of some countries which also has policy relevance across the Asia-Pacific region and beyond. The study presents recommendations to realise the potential of this latent market.
Author: Ontario. Legislative Assembly
Publisher:
ISBN:
Category : Ontario
Languages : en
Pages : 926
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Book Description
Author: Ontario. Legislative Assembly
Publisher:
ISBN:
Category : Ontario
Languages : en
Pages : 926
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Book Description
Author: Ontario
Publisher:
ISBN:
Category :
Languages : en
Pages : 928
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Book Description
