The Routledge Companion to Advertising and Promotional Culture PDF Download
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Author: Emily West
Publisher: Routledge
ISBN: 1135095566
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author: Emily West
Publisher: Routledge
ISBN: 1135095566
Category : Business & Economics
Languages : en
Pages : 470
Get Book Here
Book Description
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author: Emily West
Publisher: Taylor & Francis
ISBN: 1000859282
Category : Business & Economics
Languages : en
Pages : 554
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Book Description
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author: Aeron Davis
Publisher: Polity
ISBN: 0745639836
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Author: Lee Edwards
Publisher: SAGE Publications Limited
ISBN: 1529679362
Category : Social Science
Languages : en
Pages : 533
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Book Description
The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today Chapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters. By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field. Part 1: Promotional Culture and Industry Logics Part 2: Promotional Practices Part 3: Promotion and Identities Part 4: Promotion and Popular Culture Part 5: Promotion and Institutional Power
Author: Bill Yousman
Publisher: SAGE Publications
ISBN: 1544393458
Category : Language Arts & Disciplines
Languages : en
Pages : 769
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Book Description
"Incisive analyses of mass media - including such forms as talk shows, MTV, the internet, soap operas, television sitcoms, dramatic series, pornography, and advertising-enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption. Throughout, Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race, and class"--
Author: Janelle Applequist
Publisher: Lexington Books
ISBN: 1498539521
Category : Language Arts & Disciplines
Languages : en
Pages : 169
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Book Description
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
Author: Brooke Erin Duffy
Publisher: Yale University Press
ISBN: 0300227663
Category : Social Science
Languages : en
Pages : 279
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Book Description
An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.
Author: Laura Grattan
Publisher: Oxford University Press
ISBN: 0190277653
Category : Political Science
Languages : en
Pages : 305
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Book Description
Uprisings such as the Tea Party and Occupy Wall Street signal a resurgence of populist politics in America, pitting the people against the establishment in a struggle over control of democracy. In the wake of its conservative capture during the Nixon and Reagan eras, and given its increasing ubiquity as a mainstream buzzword of politicians and pundits, democratic theorists and activists have been eager to abandon populism to right-wing demagogues and mega-media spin-doctors. Decades of liberal scholarship have reinforced this shift, turning the term "populism" into a pejorative in academic and public discourse. At best, they conclude that populism encourages an "empty" wish to express a unified popular will beyond the mediating institutions of government; at worst, it has been described as an antidemocratic temperament prone to fomenting backlash against elites and marginalized groups. Populism's Power argues that such routine dismissals of populism reinforce liberalism as the end of democracy. Yet, as long as democracy remains true to its meaning, that is, "rule by the people," democratic theorists and activists must be able to give an account of the people as collective actors. Without such an account of the people's power, democracy's future seems fixed by the institutions of today's neoliberal, managerial states, and not by the always changing demographics of those who live within and across their borders. Laura Grattan looks at how populism cultivates the aspirations of ordinary people to exercise power over their everyday lives and their collective fate. In evaluating competing theories of populism she looks at a range of populist moments, from cultural phenomena such as the Chevrolet ad campaign for "Our Country, Our Truck," to the music of Leonard Cohen, and historical and contemporary populist movements, including nineteenth-century Populism, the Tea Party, broad-based community organizing, and Occupy Wall Street. While she ultimately expresses ambivalence about both populism and democracy, she reopens the idea that grassroots movements--like the insurgent farmers and laborers, New Deal agitators, and Civil Rights and New Left actors of US history--can play a key role in democratizing power and politics in America.
Author: Toby Bennett
Publisher: Bloomsbury Publishing USA
ISBN: 1501387251
Category : Music
Languages : en
Pages : 265
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Book Description
Drawing on a deep and long-term first-hand engagement with major labels in the early years of the 21st century, this book sheds new light 'behind the scenes', at a time of drastic and far-reaching transformation. Refreshingly, it centres not on artists and the most powerful decision-makers but on everyday experiences of work and back-office corporate employees. Doing so reveals the internal activities and conflicts that, while hidden from public view, enable processes of change: from paperwork, data systems, managerial pressures and redundancies to graduate training schemes, departmental politics and shared playlists, providing a new route into understanding the broader cultures and infrastructures of the global recording industry. This oft-forgotten office work tells a different story of contemporary digital music , one more sensitive to the complex intersections that texture the conduct of work and organizational life.
Author: Joan Pedro-Carañana
Publisher: Taylor & Francis
ISBN: 1003847730
Category : Social Science
Languages : en
Pages : 401
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Book Description
The first book dedicated specifically to research methods in the political economy of media and communication, it provides a methodological toolkit to investigate the functioning of media, technology, and cultural industries in their historical, institutional, structural, and systemic contexts. Featuring contributions from across the globe and a variety of methodological perspectives, this volume presents the state of the art in political economy of media and communication methods, articulating those methods with adjacent approaches, to study concentration of ownership and power, pluralism and diversity, regulation and public policies, governance, genderization, and sustainability. This collection charts the methodological innovations critical political economists are adopting to analyse a rapidly transforming digital media landscape, exploring ideology, narratives, socio-analysis and praxis in communication with ethnographic and participatory approaches, as well as designs for quantitative and qualitative methods of textual, discourse and content analysis, network analyses, which consider power relations affecting communication, including intersectional oppressions and the new developments taking place in artificial intelligence. An essential text for advanced undergraduates, postgraduate students, and researchers in the areas of media, cultural and communication studies, particularly those studying topics such as the political economy of media and/or communication, media and communication theory, and research methods.
