The Role of Point-of-purchase Advertising in Today's Advertising Agency PDF Download
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Author: Point of Purchase Advertising Institute
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
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Book Description
Author: Point of Purchase Advertising Institute
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
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Book Description
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Author: Association of National Advertisers
Publisher:
ISBN:
Category : Advertising, Point-of-sale
Languages : en
Pages : 276
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Book Description
Author: Terence A. Shimp
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 626
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Book Description
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
Author: Ben Menin
Publisher: AMACOM/American Management Association
ISBN: 9780814450185
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
From an apple grower's sign at the Farmer's Market to an interactive television monitor at the cosmetics counter, point of purchase is one of advertising's most powerful, yet undervalued, selling tools. With 66 percent of all buying decisions made in-store, P.O.P. has the ability to influence consumer purchasing like no other media vehicle available today. The Power of Point-of-Purchase Advertising can help put this dynamic advertising vehicle to work for you. Written by three industry experts, it is the first A-to-Z review, completely illustrated with outstanding P.O.P. examples and designed to help you plan and implement a cost-effective program--no matter what you have to sell. The book discusses every type of P.O.P advertising vehicle in detail, from store signage and packaging to the latest in electronics, laser technology, and holography. You'll get expert advice on handling the marketing, creative, and operational aspects of introducing a P.O.P. program, including: determining budgets, and establishing long-range goals and strategies; coordinating P.O.P. with other advertising vehicles; selecting the right P.O.P. vehicles and materials; understanding design and production options; choosing vendors; managing P.O.P in the field; and evaluating program results. The authors provide numerous examples of successful and award-winning uses of P.O.P by corporations like Richardson-Vicks, Alpo, Ford, McDonald's, Bacardi, and others. These advertisers experienced real sales increases--some as high as 200 percent--by allocating advertising dollars to P.O.P. And because P.O.P. is less expensive than traditional media like print and television, they were able to do so at a fraction of the cost. Even if your company is small, or just starting up, The Power of Point-of-Purchase Advertising can help you experience the same kind of success. This ground-breaking book gives serious marketers a competitive advantage: the ability to influence consumers at the point when they are most ready to buy.
Author: Dean M. Krugman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 662
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Book Description
Author: Adrian Mackay
Publisher: Routledge
ISBN: 1136372458
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
Author: John Sherman Wright
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 800
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Author: Francesco M. Nicosia
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 240
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Book Description
