The Role of Package Color in Consumer Purchase Consideration and Choice PDF Download
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Author: Lawrence L. Garber
Publisher:
ISBN:
Category : Color in advertising
Languages : en
Pages : 46
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Book Description
Author: Lawrence L. Garber
Publisher:
ISBN:
Category : Color in advertising
Languages : en
Pages : 46
Get Book Here
Book Description
Author: Lawrence L. Garber
Publisher:
ISBN:
Category : Color in advertising
Languages : en
Pages : 46
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Book Description
Author: Hendrik N. J. Schifferstein
Publisher: Elsevier
ISBN: 0080556787
Category : Psychology
Languages : en
Pages : 687
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Book Description
Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field
Author: Vickie Lynn VanHurley
Publisher:
ISBN:
Category : Advertising, Point-of-sale
Languages : en
Pages : 356
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Book Description
Author: Alexandru Grumezescu
Publisher: Academic Press
ISBN: 0128166843
Category : Technology & Engineering
Languages : en
Pages : 462
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Book Description
Trends in Beverage Packaging, volume 16 in the Science of Beverages series, presents an interdisciplinary approach that provides a complete understanding of packaging theories, technologies and materials. This reference offers a broad perspective regarding current trends in packaging research, quality control techniques, packaging strategies and current concerns in the industry. Consumer demand for bottled and packaged beverages has increased, and the need for scientists and researchers to understand how to analyze quality, safety and control are essential. This is an all-encompassing resource for research and development in this flourishing field that covers everything from sensory and chemical composition, to materials and manufacturing. - Includes information on the monitoring of microbial activity using antimicrobial packaging detection of food borne pathogens - Presents the most up-to-date information on innovations in smart packaging and sensors for the beverages industry - Discusses the uses of natural and unnatural compounds for food safety and good manufacturing practices
Author: Alessandro Bortolotti
Publisher: Alessandro Bortolotti
ISBN:
Category : Psychology
Languages : en
Pages : 230
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Book Description
The structure of the book is designed to provide a comprehensive exploration of the principles of neuromarketing and their application to the wine production industry in the Abruzzo region of Italy. Overall, the structure of the book is designed to provide a comprehensive analysis of the principles of neuromarketing and their application to the wine industry, with a particular emphasis on the role of color in consumer decision-making processes
Author: Gino Cattani
Publisher: Emerald Group Publishing
ISBN: 1800432380
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Author: Diana Twede
Publisher: DEStech Publications, Inc
ISBN: 1605951358
Category : Technology & Engineering
Languages : en
Pages : 584
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Book Description
New expanded second edition with key technical, regulatory and marketing developments from the past 10 years in the packaging industryCovers the materials, processes, and design of virtually all paper and fiberboard packaging for end-products, displays, storage and distributionNew information on European and global standards, selection criteria for paperboard, as well as emerging sustainability initiativesExplains recent tests, measurements and costs with ready-to-use calculations Ten years ago, the first edition of Cartons, Crates and Corrugated Board quickly became the standard reference book for wood- and paper-based packaging. Endorsed by TAPPI and other professional societies and used as a textbook worldwide, the book has now been extensively revised and updated by a team formed by the original authors and two additional authors. While preserving the critical performance and design data of the previous edition, this second expanded edition offers new information on the technologies, tests and regulations impacting the paper and corrugated industries worldwide, with a special focus on Europe and Japan. New information has been added on tests and novel designs for folded cartons, as well as expanded discussions of paperboard selection for specific applications, emerging barrier packaging, food contact and migration, and the dynamics and opportunities of corrugated in distribution systems. Recent developments on recycling and sustainability are also highlighted.
Author: Luiz Moutinho
Publisher: Springer
ISBN: 3319644009
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.
Author: J. L. Zaichkowsky
Publisher: Psychology Press
ISBN: 131782444X
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
