Handbook of Research on New Product Development PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Handbook of Research on New Product Development PDF full book. Access full book title Handbook of Research on New Product Development by Peter N. Golder. Download full books in PDF and EPUB format.
Author: Peter N. Golder
Publisher: Edward Elgar Publishing
ISBN: 1784718157
Category : Business & Economics
Languages : en
Pages : 469
Get Book Here
Book Description
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Author: Peter N. Golder
Publisher: Edward Elgar Publishing
ISBN: 1784718157
Category : Business & Economics
Languages : en
Pages : 469
Get Book Here
Book Description
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Author: Ilhan Yuece
Publisher: GRIN Verlag
ISBN: 3656295174
Category : Business & Economics
Languages : en
Pages : 18
Get Book Here
Book Description
Essay from the year 2012 in the subject Business economics - Market research, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.
Author: E. J. Nijssen
Publisher:
ISBN: 9789050862349
Category :
Languages : en
Pages : 20
Get Book Here
Book Description
Author: S.(red.) Hart
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 532
Get Book Here
Book Description
Author: Italo S. Servi
Publisher: Greenwood Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 208
Get Book Here
Book Description
Drawing upon his extensive training and experience in industrial research and consulting, Servi here offers a comprehensive guide to the product development process. The author describes the four phases of the product development process--planning, product definition, implementation, and transition to established product--and explains the basic rules that, he argues, must guide the process regardless of the business environment in which it occurs. In an effort to raise the historically low commercial success rate for new products, the author offers both practical advice and numerous case studies that demonstrate successful product introductions. Throughout, he is concerned both with identifying commonalities in the new product development process across industries and service areas and with highlighting differences so that readers can select the elements of the new product development process that are critical in their own business environments. Divided into five parts, the volume begins by examining the new product planning stage, introducing the concept of the product portfolio, and detailing the financial considerations involved in generating a new product offering. The second part looks at product definition and explores the sources of new product ideas as well as methods for ranking those ideas from a development and marketing perspective. Turning to focus on the implementation mode, Servi discusses the technical and commercial aspects of product development and addresses the critical issue of how to protect intellectual property. Finally, the human side of product development is considered in two chapters that discuss key organization and communication issues. The book concludes with three comprehensive examples of new product development and suggestions for increasing success probability. Marketing and product development professionals will find Servi's work an indispensable and frequently used practical reference source.
Author: Ludwig Bstieler
Publisher: John Wiley & Sons
ISBN: 1119890217
Category : Technology & Engineering
Languages : en
Pages : 692
Get Book Here
Book Description
State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 12 new chapters on topics including: Creating Innovation, Sustainable New Product Development (NPD), NPD Teams and Leadership, Digital Transformation of NPD, Market Analytics, and much more. In The Product Development and Management Association (PDMA) Handbook of New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective frontend innovation practices, portfolio management for product innovation, and identifying significant new business opportunities via the Magellan Process Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Lessons learned from outstanding corporate innovators and differences between goods and services development The 4th edition of The Product Development and Management Association (PDMA) Handbook of New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all industries.
Author: Abbie Griffin
Publisher: John Wiley & Sons
ISBN: 1118770773
Category : Business & Economics
Languages : en
Pages : 60
Get Book Here
Book Description
A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.
Author: Allan Anderson
Publisher: John Wiley & Sons
ISBN: 1119829941
Category : Technology & Engineering
Languages : en
Pages : 436
Get Book Here
Book Description
Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base
Author: Gerald G. Udell
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 8
Get Book Here
Book Description
Author: Kevin J. Clancy
Publisher: Lexington Books
ISBN: 0739157515
Category : Business & Economics
Languages : en
Pages : 282
Get Book Here
Book Description
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
