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Author: Tomasz Domański (marketing)
Publisher:
ISBN: 9788380881495
Category :
Languages : en
Pages : 218
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Book Description
Author: Tomasz Domański (marketing)
Publisher:
ISBN: 9788380881495
Category :
Languages : en
Pages : 218
Get Book Here
Book Description
Author: Greg Richards
Publisher: Routledge
ISBN: 1136440143
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: * analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy * examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
Author: Lukasz Wroblewski
Publisher: Logos Verlag Berlin GmbH
ISBN: 3832543783
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales
Author: Waldemar Cudny
Publisher: Routledge
ISBN: 0429756216
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
Author: UNESCO
Publisher: UNESCO Publishing
ISBN: 9231004522
Category : Political Science
Languages : en
Pages : 112
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Book Description
Culture and creativity have untapped potential to deliver social, economic, and spatial benefits for cities and communities. Cultural and creative industries are key drivers of the creative economy and represent important sources of employment, economic growth, and innovation, thus contributing to city competitiveness and sustainability. Through their contribution to urban regeneration and sustainable urban development, cultural and creative industries make cities more attractive places for people to live in and for economic activity to develop. Culture and creativity also contribute to social cohesion at the neighborhood level, enable creative networks to form and advance innovation and growth, and create opportunities for those who are often socially and economically excluded. The ongoing COVID-19 pandemic has had a deep impact on the cultural sector, yet it has also revealed the power of cultural and creative industries as a resource for city recovery and resilience. More generally, cities are hubs of the creative economy and have a critical role to play in harnessing the transformative potential of cultural and creative industries through policies and enabling environments at the local level. 'Cities, Culture, and Creativity' (CCC) provides guiding principles and a CCC Framework, developed by UNESCO and the World Bank, to support cities in unlocking the power of cultural and creative industries for sustainable urban development, city competitiveness, and social inclusion. Drawing from global studies and the experiences of nine diverse cities from across the world, the CCC Framework offers concrete guidance for the range of actors -- city, state, and national governments; creative industry and related private-sector organizations; creatives; culture professionals and civil society-- to harness culture and creativity with a view to boosting their local creative economies and building resilient, inclusive, and dynamic cities.
Author: John R. Gold
Publisher: Routledge
ISBN: 1000318923
Category : Architecture
Languages : en
Pages : 300
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Book Description
Festivals have always been part of city life, but their relationship with their host cities has continually changed. With the rise of industrialization, they were largely considered peripheral to the course of urban affairs. Now they have become central to new ways of thinking about the challenges of economic and social change, as well as repositioning cities within competitive global networks. In this timely and thought-provoking book, John and Margaret Gold provide a reflective and evidence-based historical survey of the processes and actors involved, charting the ways that regular festivals have now become embedded in urban life and city planning. Beginning with David Garrick’s rain-drenched Shakespearean Jubilee and ending with Sydney’s flamboyant Mardi Gras celebrations, it encompasses the emergence and consolidation of city festivals. After a contextual historical survey that stretches from Antiquity to the late nineteenth century, there are detailed case studies of pioneering European arts festivals in their urban context: Venice’s Biennale, the Salzburg Festival, the Cannes Film Festival and Edinburgh’s International Festival. Ensuing chapters deal with the worldwide proliferation of arts festivals after 1950 and with the ever-increasing diversifycation of carnival celebrations, particularly through the actions of groups seeking to assert their identity. The conclusion draws together the book’s key themes and sketches the future prospects for festival cities. Lavishly illustrated, and copiously researched, this book is essential reading not just for urban geographers, social historians and planners, but also for anyone interested in contemporary festival and events tourism, urban events strategy, urban regeneration regeneration, or simply building a fuller understanding of the relationship between culture, planning and the city.
Author: Valentin Mihaylov
Publisher: Taylor & Francis
ISBN: 1000645665
Category : Science
Languages : en
Pages : 287
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Book Description
Featuring up-to-date and insightful analyses and comparative case studies from a plethora of countries, this timely book explores ‘ideal’ socialist cities and their transformation under new socio-economic and political conditions after the fall of communism. With contributions from leading scholars in the field, this book prioritises objective scientific knowledge and presents expert rethinking of the historical experience of urban planning in the former socialist countries of Eurasia. It draws on carefully selected examples of iconic cities of socialist modernism, from the post-Soviet space, Central Europe, and the Balkans. The book explores the ongoing transformation of these cities: from uniformed urban environment to chaotic post-modernist planning, from industrialisation to touristification, from deideologisation to making new and still highly contested heritage. Written in an accessible and engaging style, this book will be of interest to students and scholars in urban studies, human geography, sociology, social anthropology, spatial planning, and architectural practice.
Author:
Publisher: Logos Verlag Berlin GmbH
ISBN:
Category :
Languages : en
Pages : 106
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Book Description
Articles: Conceptualising the value of artist residencies: a research agenda Kim Lehman New Public Management reform in European cultural policies: has Poland followed suit? Kamila Lewandowska Leadership styles and values: the case of independent cultural organizations Milena Dragicevic Sesic, Milena Stefanovic Methodology for analyzing the impact of a cultural event on the economy Rafal Kasprzak Changes in the approach to marketing and its application in cultural institutions in Poland Magdalena Sobocinska The Polish-Slovak cross-border cooperation in the sphere of culture: the case study analysis Joanna Kurowska-Pysz, Jolita Greblikaite Nutshell cultural public spaces. Identyfing trends in cultural memory and cultural tourism practices Marcin Poprawski Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic Lukasz Wroblewski Book Reviews Conditions and prospects for developing market orientation in cultural entities by Magdalena Sobocinska Henryk Mruk Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists by Bonita Kolb Katarzyna Bilinska-Reformat
Author: Kay Bea Jones
Publisher: Routledge
ISBN: 1000061442
Category : Architecture
Languages : en
Pages : 693
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Book Description
Today, nearly a century after the National Fascist Party came to power in Italy, questions about the built legacy of the regime provoke polemics among architects and scholars. Mussolini’s government constructed thousands of new buildings across the Italian Peninsula and islands and in colonial territories. From hospitals, post offices and stadia to housing, summer camps, Fascist Party Headquarters, ceremonial spaces, roads, railways and bridges, the physical traces of the regime have a presence in nearly every Italian town. The Routledge Companion to Italian Fascist Architecture investigates what has become of the architectural and urban projects of Italian fascism, how sites have been transformed or adapted and what constitutes the meaning of these buildings and cities today. The essays include a rich array of new arguments by both senior and early career scholars from Italy and beyond. They examine the reception of fascist architecture through studies of destruction and adaptation, debates over reuse, artistic interventions and even routine daily practices, which may slowly alter collective understandings of such places. Paolo Portoghesi sheds light on the subject from his internal perspective, while Harald Bodenschatz situates Italy among period totalitarian authorities and their symbols across Europe. Section editors frame, synthesize and moderate essays that explore fascism’s afterlife; how the physical legacy of the regime has been altered and preserved and what it means now. This critical history of interpretations of fascist-era architecture and urban projects broadens our understanding of the relationships among politics, identity, memory and place. This companion will be of interest to students and scholars in a range of fields, including Italian history, architectural history, cultural studies, visual sociology, political science and art history.
Author: Committee of the Regions
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 16
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Book Description
