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Author: Kaushik Deka
Publisher: Rupa Publications
ISBN: 9788129145970
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market...it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.'-Assocham-TechSci research report When in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was 'the most precious gift from God' but there was no time to pause, reflect or celebrate. People needed to get on with their lives. Little did they realize that the newborn would take this philosophy of detachment to a different level altogether. And if this detachment was induced in their life by poverty and hardship, three decades later their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth-an approximate net sum of `10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru, and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth. The Baba Ramdev Phenomenon offers a detailed account of Ramdev's journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.
Author: Kaushik Deka
Publisher: Rupa Publications
ISBN: 9788129145970
Category : Business & Economics
Languages : en
Pages : 184
Get Book Here
Book Description
Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market...it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.'-Assocham-TechSci research report When in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was 'the most precious gift from God' but there was no time to pause, reflect or celebrate. People needed to get on with their lives. Little did they realize that the newborn would take this philosophy of detachment to a different level altogether. And if this detachment was induced in their life by poverty and hardship, three decades later their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth-an approximate net sum of `10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru, and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth. The Baba Ramdev Phenomenon offers a detailed account of Ramdev's journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.
Author: AK Gandhi
Publisher: Prabhat Prakashan
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
It goes to the credit of Baba Ramdev that he has made the ancient Yoga and herbs relevant in the modern times. He is the harbinger of ancient wisdom in the present times, so it becomes necessary to look into his life and way of living, his thinking and his doctrine, and his way of working and way of conducting himself in public life, all of which have contributed to present him to the world like a brand: a brand everybody is after, a brand everybody adores and a brand that even multinational companies envy. We cannot know of the man that Baba Ramdev is without looking deeper into his mind, and this book is just a humble effort in that direction. In the coming pages, we shall explore different shades of his personality to trace the facts which have contributed to his making the national and international brand that he is today.
Author: Robert F. Worth
Publisher: Farrar, Straus and Giroux
ISBN: 0374710716
Category : Political Science
Languages : en
Pages : 273
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Book Description
The definitive work of literary journalism on the Arab Spring and its troubled aftermath In 2011, a wave of revolution spread through the Middle East as protesters demanded an end to tyranny, corruption, and economic decay. From Egypt to Yemen, a generation of young Arabs insisted on a new ethos of common citizenship. Five years later, their utopian aspirations have taken on a darker cast as old divides reemerge and deepen. In one country after another, brutal terrorists and dictators have risen to the top. A Rage for Order is the first work of literary journalism to track the tormented legacy of what was once called the Arab Spring. In the style of V. S. Naipaul and Lawrence Wright, the distinguished New York Times correspondent Robert F. Worth brings the history of the present to life through vivid stories and portraits. We meet a Libyan rebel who must decide whether to kill the Qaddafi-regime torturer who murdered his brother; a Yemeni farmer who lives in servitude to a poetry-writing, dungeon-operating chieftain; and an Egyptian doctor who is caught between his loyalty to the Muslim Brotherhood and his hopes for a new, tolerant democracy. Combining dramatic storytelling with an original analysis of the Arab world today, A Rage for Order captures the psychic and actual civil wars raging throughout the Middle East, and explains how the dream of an Arab renaissance gave way to a new age of discord.
Author: Edward Anderson
Publisher: Routledge
ISBN: 1000733467
Category : Social Science
Languages : en
Pages : 395
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Book Description
Neo-Hindutva explores the recent proliferation and evolution of Hindu nationalism – the assertive majoritarian, right-wing ideology that is transforming contemporary India. This volume develops and expands on the idea of ‘neo-Hindutva’ –– Hindu nationalist ideology which is evolving and shifting in new, surprising, and significant ways, requiring a reassessment and reframing of prevailing understandings. The contributors identify and explain the ways in which Hindu nationalism increasingly permeates into new spaces: organisational, territorial, conceptual, rhetorical. The scope of the chapters reflect the diversity of contemporary Hindutva – both in India and beyond – which appears simultaneously brazen but concealed, nebulous and mainstreamed, militant yet normalised. They cover a wide range of topics and places in which one can locate new forms of Hindu nationalism: courts of law, the Northeast, the diaspora, Adivasi (tribal) communities, a powerful yoga guru, and the Internet. The volume also includes an in-depth interview with Christophe Jaffrelot and a postscript by Deepa Reddy. Helping readers to make sense of contemporary Hindutva, Neo-Hindutva is ideal for scholars of India, Hinduism, Nationalism, and Asian Studies more generally. This book was originally published as a special issue of Contemporary South Asia.
Author: Sandeep Deo
Publisher: Bloomsbury Publishing
ISBN: 938664326X
Category : Biography & Autobiography
Languages : en
Pages : 254
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Book Description
'Can anyone imagine that a man with such a strong, continuous and unbroken will has been reaching out to the masses with the goal 'one life-one mission'. He has been travelling the country round the clock and has been meeting lakhs of people every-day and motivating them through yoga. If Baba Ramdev would have been in any other country then there would have been so many Universities that would have done PhD on his life history.' I had once asked Baba Ramdev that yoga gives energy, good-health and zeal but how does it help when you are surrounded with so many problems? 'Baba Ramdev had started his journey for the well being of this country's citizens through yoga, especially for the poor who were not able to afford medicines. After travelling for ten years across the country he noticed that it's not only the health of the citizens that needed attention but also the 'health of the country' so from then onwards he began to voice his concerns related to the dysfunctions of the nation. Baba Ramdev is such a personality who doesn't rest till he achieves his goals.'
Author: Swami Ramdev
Publisher: Diamond Pocket Books (P) Ltd.
ISBN: 9788189235246
Category : Medicine, Ayurvedic
Languages : en
Pages : 144
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Book Description
Author: Swami Ramdev
Publisher: Diamond Pocket Books (P) Ltd.
ISBN: 9788189235154
Category : Hatha yoga
Languages : en
Pages : 192
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Book Description
Author: Mark Singleton
Publisher: Oxford University Press, USA
ISBN: 0199938725
Category : Biography & Autobiography
Languages : en
Pages : 401
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Book Description
Gurus of Modern Yoga explores the contributions that individual gurus have made to the formation of the practices and discourses of yoga in today's world.
Author: Ambi Parameswaran (Foreword by Amish Tripathi)
Publisher: Penguin UK
ISBN: 9351186083
Category : Literary Collections
Languages : en
Pages : 190
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Book Description
An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
Author: Kirupa Priyadarsini M
Publisher: Clever Fox Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Case study is an important pedagogical tool not only to facilitate classroom teaching, but is also a research tool used widely in academia and industry. Every workplace situation calls for decision making and managerial skill. While some situations are more complex and far-reaching than the others, all decisions are equally important for the businesses in the overall landscape. On one hand, strategic decisions call for sharp business acumen and experience; on the other hand, operational decisions call for tact and eye for detail. Businesses employ unique solutions to solve their problem which is often recorded as a case study. These case studies are an effective tool to enhance learning. It stimulates the students to integrate classroom-learning with application orientation to solve real live problems. The growth in case writers coupled with availability of good cases has made industry and academia to embrace case methods. An initiative to support and encourage build indigenous case studies, this book is a compilation of the cases presented at the Management Case Conference organised by PSG Institute of Management in 2021
