The Rise of Corporate Feminism

The Rise of Corporate Feminism PDF Author: Allison Elias
Publisher: Columbia University Press
ISBN: 0231543239
Category : History
Languages : en
Pages : 190

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Book Description
From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupational segregation by gender remained entrenched. How did feminism in corporate America come to represent the individual success of the executive woman and not the collective success of the secretary? Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called “pink-collar” workers. In the 1960s, ideas about sex equality spurred some clerical workers to organize, demanding “raises and respect,” while others pushed for professionalization through credentialing. This cross-class alliance pushed a feminist agenda that included unionizing some clerical workers and advancing others who had college degrees into management. But these efforts diverged in the 1980s, when corporations adopted measures to move qualified women into their upper ranks. By the 1990s, corporate support for professional women resulted in an individualistic feminism that focused on the needs of those at the top. Meanwhile, as many white, college-educated women advanced up the corporate ladder, clerical work became a job for lower-socioeconomic-status women of all races. The Rise of Corporate Feminism considers changes in the workplace surrounding affirmative action, human resource management, automation, and unionization by groups such as 9to5. At the intersection of history, gender, and management studies, this book spotlights the secretaries, clerks, receptionists, typists, and bookkeepers whose career trajectories remained remarkably similar despite sweeping social and legal change.

The Rise of Corporate Feminism

The Rise of Corporate Feminism PDF Author: Allison Elias
Publisher: Columbia University Press
ISBN: 0231543239
Category : History
Languages : en
Pages : 190

Get Book Here

Book Description
From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupational segregation by gender remained entrenched. How did feminism in corporate America come to represent the individual success of the executive woman and not the collective success of the secretary? Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called “pink-collar” workers. In the 1960s, ideas about sex equality spurred some clerical workers to organize, demanding “raises and respect,” while others pushed for professionalization through credentialing. This cross-class alliance pushed a feminist agenda that included unionizing some clerical workers and advancing others who had college degrees into management. But these efforts diverged in the 1980s, when corporations adopted measures to move qualified women into their upper ranks. By the 1990s, corporate support for professional women resulted in an individualistic feminism that focused on the needs of those at the top. Meanwhile, as many white, college-educated women advanced up the corporate ladder, clerical work became a job for lower-socioeconomic-status women of all races. The Rise of Corporate Feminism considers changes in the workplace surrounding affirmative action, human resource management, automation, and unionization by groups such as 9to5. At the intersection of history, gender, and management studies, this book spotlights the secretaries, clerks, receptionists, typists, and bookkeepers whose career trajectories remained remarkably similar despite sweeping social and legal change.

After the Rise and Stall of American Feminism

After the Rise and Stall of American Feminism PDF Author: Lynn S. Chancer
Publisher: Stanford University Press
ISBN: 1503607437
Category : Social Science
Languages : en
Pages : 235

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Book Description
It is more than fifty years since Betty Friedan diagnosed malaise among suburban housewives and the National Organization of Women was founded. Across the decades, the feminist movement brought about significant progress on workplace discrimination, reproductive rights, and sexual assault. Yet, the proverbial million-dollar question remains: why is there still so much to be done? With this book, Lynn S. Chancer takes stock of the American feminist movement and engages with a new burst of feminist activism. She articulates four common causes—advancing political and economic equality, allowing intimate and sexual freedom, ending violence against women, and expanding the cultural representation of women—considering each in turn to assess what has been gained (or not). It is around these shared concerns, Chancer argues, that we can continue to build a vibrant and expansive feminist movement. After the Rise and Stall of American Feminism takes the long view of the successes and shortcomings of feminism(s). Chancer articulates a broad agenda developed through advancing intersectional concerns about class, race, and sexuality. She advocates ways to reduce the divisiveness that too frequently emphasizes points of disagreement over shared aims. And she offers a vision of individual and social life that does not separate the "personal" from the "political." Ultimately, this book is about not only redressing problems, but also reasserting a future for feminism and its enduring ability to change the world.

White Feminism

White Feminism PDF Author: Koa Beck
Publisher: Atria Books
ISBN: 1982134410
Category : Social Science
Languages : en
Pages : 320

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Book Description
A timely and impassioned exploration of how our society has commodified feminism and continues to systemically shut out women of color—perfect for fans of White Fragility and Good and Mad. Join the important conversation about race, empowerment, and inclusion in the United States with this powerful new feminist classic and rousing call for change. Koa Beck, writer and former editor-in-chief of Jezebel, boldly examines the history of feminism, from the true mission of the suffragettes to the rise of corporate feminism with clear-eyed scrutiny and meticulous detail. She also examines overlooked communities—including Native American, Muslim, transgender, and more—and their difficult and ongoing struggles for social change. In these pages she meticulously documents how elitism and racial prejudice has driven the narrative of feminist discourse. She blends pop culture, primary historical research, and first-hand storytelling to show us how we have shut women out of the movement, and what we can do to course correct for a new generation—perfect for women of color looking for a more inclusive way to fight for women’s rights. Combining a scholar’s understanding with hard data and razor-sharp cultural commentary, White Feminism is a witty, whip-smart, and profoundly eye-opening book that challenges long-accepted conventions and completely upends the way we understand the struggle for women’s equality.

The Gender Effect

The Gender Effect PDF Author: Kathryn Moeller
Publisher: Univ of California Press
ISBN: 0520961625
Category : Social Science
Languages : en
Pages : 316

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Book Description
How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women. With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls’ and women’s demands for fair labor practices and a just global economy.

The Women’s Movement and the Rise of Feminism

The Women’s Movement and the Rise of Feminism PDF Author: Nicole Horning
Publisher: Greenhaven Publishing LLC
ISBN: 1534563784
Category : Young Adult Nonfiction
Languages : en
Pages : 106

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Book Description
What is feminism? How has the global fight for women's rights changed from the time of suffragettes to the women's marches held around the world in 2017? As readers explore the answers to these questions, they discover the challenges women have faced in their quest for equality. With annotated quotes, sidebars, and primary sources enhancing the engaging main text, readers are given a comprehensive look at how women in various countries have fought for equal rights. A detailed timeline highlights crucial dates in feminist history, helping provide context as readers gain a deeper appreciation for this timely topic.

Dressed for Freedom

Dressed for Freedom PDF Author: Einav Rabinovitch-Fox
Publisher: University of Illinois Press
ISBN: 0252052943
Category : Social Science
Languages : en
Pages : 368

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Book Description
Often condemned as a form of oppression, fashion could and did allow women to express modern gender identities and promote feminist ideas. Einav Rabinovitch-Fox examines how clothes empowered women, and particularly women barred from positions of influence due to race or class. Moving from 1890s shirtwaists through the miniskirts and unisex styles of the 1970s, Rabinovitch-Fox shows how the rise of mass media culture made fashion a vehicle for women to assert claims over their bodies, femininity, and social roles. She also highlights how trends in women’s sartorial practices expressed ideas of independence and equality. As women employed new clothing styles, they expanded feminist activism beyond formal organizations and movements and reclaimed fashion as a realm of pleasure, power, and feminist consciousness. A fascinating account of clothing as an everyday feminist practice, Dressed for Freedom brings fashion into discussions of American feminism during the long twentieth century.

Lean In

Lean In PDF Author: Sheryl Sandberg
Publisher: Knopf
ISBN: 0385349955
Category : Biography & Autobiography
Languages : en
Pages : 241

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Book Description
#1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.

Lean Out

Lean Out PDF Author: Dawn Foster
Publisher: National Geographic Books
ISBN: 1910924024
Category : Social Science
Languages : en
Pages : 0

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Book Description
Sheryl Sandberg’s business advice book, Lean In, was heralded as a defining moment in attitudes to women in business. But for all its commercial success, it proposed a model of feminism that was individualistic and unthreatening to capital. In her powerful debut work Lean Out, acclaimed journalist Dawn Foster unpicks how the purportedly feminist message of Sandberg’s book neatly exempts patriarchy, capitalism and business from any responsibility for changing the position of women in contemporary culture. It looks at the rise of a corporate ‘1% feminism’, and at how feminism has been defanged and depoliticised at a time when women have borne the brunt of the financial crash and the gap between rich and poor is widening faster than ever. Surveying business, media, culture and politics, Foster asks whether this ‘trickledown’ feminism offers any material gain for women collectively, or acts as mere window-dressing PR for the corporations who caused the financial crash. She concludes that ‘leaning out’ of the corporate model is a more effective way of securing change than leaning in.

Selling Women's History

Selling Women's History PDF Author: Emily Westkaemper
Publisher: Rutgers University Press
ISBN: 0813576350
Category : Art
Languages : en
Pages : 277

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Book Description
Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.

White Women's Rights

White Women's Rights PDF Author: Louise Michele Newman
Publisher: Oxford University Press
ISBN: 0198028865
Category : History
Languages : en
Pages : 274

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Book Description
This study reinterprets a crucial period (1870s-1920s) in the history of women's rights, focusing attention on a core contradiction at the heart of early feminist theory. At a time when white elites were concerned with imperialist projects and civilizing missions, progressive white women developed an explicit racial ideology to promote their cause, defending patriarchy for "primitives" while calling for its elimination among the "civilized." By exploring how progressive white women at the turn of the century laid the intellectual groundwork for the feminist social movements that followed, Louise Michele Newman speaks directly to contemporary debates about the effect of race on current feminist scholarship. "White Women's Rights is an important book. It is a fascinating and informative account of the numerous and complex ties which bound feminist thought to the practices and ideas which shaped and gave meaning to America as a racialized society. A compelling read, it moves very gracefully between the general history of the feminist movement and the particular histories of individual women."--Hazel Carby, Yale University