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Author: Paul Hirshorn
Publisher: Mit Press
ISBN:
Category : Architecture
Languages : en
Pages : 208
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Book Description
Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding.
Author: Paul Hirshorn
Publisher: Mit Press
ISBN:
Category : Architecture
Languages : en
Pages : 208
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Book Description
Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding.
Author: Donald E. Osterbrock
Publisher: University of Chicago Press
ISBN: 0226639444
Category : Science
Languages : en
Pages : 398
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Book Description
Drawing on his experience as historian of astronomy, practicing astrophysicist, and director of Lick Observatory, Donald Osterbrock uncovers a chapter in the history of astronomy by providing the story of the Yerkes Observatory. "An excellent description of the ups and downs of a major observatory."—Jack Meadows, Nature "Historians are much indebted to Osterbrock for this new contribution to the fascinating story of twentieth-century American astronomy."—Adriaan Blaauw, Journal for the History of Astronomy "An important reference about one of the key American observatories of this century."—Woodruff T. Sullivan III, Physics Today
Author:
Publisher:
ISBN:
Category : Bicycles
Languages : en
Pages : 1082
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Book Description
Author: Peter Ferdinand Drucker
Publisher: Harvard Business Press
ISBN: 9781422101681
Category : Biography & Autobiography
Languages : en
Pages : 250
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Book Description
This book gathers together Peter Drucker's articles from Harvard Business Review and frames them with a thoughtful introduction from the Review's Editor Tom Stewart One of this century's most highly regarded students of management, Drucker has sought out, identified, and examined the most important issues confronting managers, from corporate strategy to management style to social change. Through his unique lens, this volume gives us the rare opportunity to trace the evolution of the great shifts in our workplaces, and to understand more clearly the role of managers. This book gathers together Drucker's articles from Harvard Business Review and frames them with a thoughtful introduction from the review's editor Thomas A. Stewart.
Author: John Betancourt
Publisher: Wildside Press LLC
ISBN: 1557422990
Category : Fiction
Languages : en
Pages : 134
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Book Description
The March 1930 issue of the rare pulp magazine SUBMARINE STORIES, which lasted for thirteen issues and so must count as one of the more successful of the hyper-specialized pulps. Long prized by collectors as a curiosity, too scarce and valuable to be actually read, it turns out to be quite an entertaining magazine, containing stories by such pulp stalwarts as George Fielding Eliot (author of the grisly WEIRD TALES classic "The Copper Bowl") and Alan R. Bosworth, a prolific pulp writer who appeared in everything from ARGOSY to UNKNOWN WORLDS. Here too is a vivid first-hand account of undersea warfare by a genuine German U-boat captain.
Author: Arthur Ransome
Publisher: Lulu.com
ISBN: 0359880797
Category : Fiction
Languages : en
Pages : 297
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Book Description
The Big Six is the ninth book of Arthur Ransome's Swallows and Amazons series of children's books, published in 1940. The book returns Dick and Dorothea Callum, known as the Ds, to the Norfolk Broads where they renew their friendship with the members of the Coot Club. This book is more of a detective story as the Ds and Coot Club try to unravel a mystery that threatens the Death and Glories' freedom to sail the river.The Ds return to Norfolk, hoping to enjoy a holiday with their friends of the Coot Club. Unfortunately, they find the Death and Glories (Pete, Bill and Joe) coming under a gathering cloud of suspicion of setting moored boats adrift.
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 1026
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Book Description
Author: David M. Pozar
Publisher: John Wiley & Sons
ISBN: 0470631554
Category : Technology & Engineering
Languages : en
Pages : 752
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Book Description
Pozar's new edition of Microwave Engineering includes more material on active circuits, noise, nonlinear effects, and wireless systems. Chapters on noise and nonlinear distortion, and active devices have been added along with the coverage of noise and more material on intermodulation distortion and related nonlinear effects. On active devices, there's more updated material on bipolar junction and field effect transistors. New and updated material on wireless communications systems, including link budget, link margin, digital modulation methods, and bit error rates is also part of the new edition. Other new material includes a section on transients on transmission lines, the theory of power waves, a discussion of higher order modes and frequency effects for microstrip line, and a discussion of how to determine unloaded.
Author: D. Baird
Publisher: Springer Science & Business Media
ISBN: 9401588554
Category : Science
Languages : en
Pages : 328
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Book Description
The sub-title of this symposium is accurate and, in a curious way, promises more than it states: Classical Physicist, Modem Philosopher. Heinrich Hertz, as the con summate experimentalist of 19th century technique and as brilliant clarifying critic of physical theory of his time, achieved one of the fulfilments but at the same time opened one of the transition points of classical physics. Thus, in his 'popular' lecture 'On the Relations Between Light and Electricity' at Heidelberg in the Fall of 1889, Hertz identified the ether as henceforth the most fundamental problem of physics, as the conceptual mystery but also the key to understanding mass, electric ity, and gravity. Of Hertz's demonstration of electric waves, Helmholtz told the Physical Society of Berlin: "Gentlemen! I have to communicate to you today the most important physical discovery of the century. " Hertz, philosophizing in his direct, lucid, pithy style, once wrote "We have to imagine". Perhaps this is metaphysics on the horizon? In the early pages of his Principles of Mechanics, we read A doubt which makes an impression on our mind cannot be removed by calling it metaphysical: every thoughtful mind as such has needs which scientific men are accustomed to denote as metaphysical. (PM23) And at another place, concerning the terms 'force' and 'electricity' and the alleged mystery of their natures, Hertz wrote: We have an obscure feeling of this and want to have things cleared up.
Author: Keely Orgeman
Publisher: Yale University Press
ISBN: 0300215185
Category : Art
Languages : en
Pages : 173
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Book Description
A long-overdue publication that restores Wilfred to the art-historical canon Lumia presents a long-overdue reevaluation of the groundbreaking artist Thomas Wilfred (1889-1968), whose unprecedented works prefigured light art in America. As early as 1919, many years before the advent of consumer television and video technology, Wilfred began experimenting with light as his primary artistic medium, developing the means to control and project unique compositions of colorful, undulating light forms, which he referred to collectively as lumia. Manifested as both live performances on a cinematic scale and self-contained structures, Wilfred's innovative displays captivated audiences and influenced generations of artists to come. This publication, the first dedicated to Wilfred in over forty years, draws on the artist's personal archives and includes a number of insightful essays that trace the development of his work and its relation to his cultural milieu. Featuring a foreword by the celebrated artist James Turrell, Lumia helps to secure Wilfred's rightful place within the canon of modern art.
