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Author: James M. Chittenden
Publisher:
ISBN: 9780615979809
Category :
Languages : en
Pages : 194
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Book Description
The Public Triumph is a complete guide to gaining public relations success based on your strengths. The approach outlined in this book is based on Marine Corps recruit training, where the author served as a recruit training officer and a public affairs officer. This book is a bit of a boot camp for entrepreneurs and offers an aggressive "do it yourself" public relations approach. In this book, you will learn ways to get things done in spite of the apathy of others. You will learn swift guidelines to protect yourself by measuring the strength of people around you. You will also go to boot camp. Literally. You will learn about obtaining and shaping media coverage from case studies from both the U.S. Marine Corps and the business world. You will learn search engine optimization (SEO) for small businesses. You will learn 11 proven elements of newsworthiness from the viewpoint of a reporter. You will learn what to do if you receive negative coverage or anticipate it, turning a disaster into an advantage. Additionally, you will learn some writing skills and how to present your business to the public with panache, pride and confidence. Finally, you will learn the business end of public relations for the bottom line-oriented entrepreneur. The Public Triumph might offend you, but it will stretch you and help you to make your business more successful and profitable through public relations. The author is the founder of Triumph Business Communications (www.publictriumph.com) and Triumph Business Services (www.utriumph.com).
Author: James M. Chittenden
Publisher:
ISBN: 9780615979809
Category :
Languages : en
Pages : 194
Get Book Here
Book Description
The Public Triumph is a complete guide to gaining public relations success based on your strengths. The approach outlined in this book is based on Marine Corps recruit training, where the author served as a recruit training officer and a public affairs officer. This book is a bit of a boot camp for entrepreneurs and offers an aggressive "do it yourself" public relations approach. In this book, you will learn ways to get things done in spite of the apathy of others. You will learn swift guidelines to protect yourself by measuring the strength of people around you. You will also go to boot camp. Literally. You will learn about obtaining and shaping media coverage from case studies from both the U.S. Marine Corps and the business world. You will learn search engine optimization (SEO) for small businesses. You will learn 11 proven elements of newsworthiness from the viewpoint of a reporter. You will learn what to do if you receive negative coverage or anticipate it, turning a disaster into an advantage. Additionally, you will learn some writing skills and how to present your business to the public with panache, pride and confidence. Finally, you will learn the business end of public relations for the bottom line-oriented entrepreneur. The Public Triumph might offend you, but it will stretch you and help you to make your business more successful and profitable through public relations. The author is the founder of Triumph Business Communications (www.publictriumph.com) and Triumph Business Services (www.utriumph.com).
Author: Jerilyn Ross
Publisher: Bantam
ISBN: 0307574121
Category : Self-Help
Languages : en
Pages : 201
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Book Description
The National Institute of Mental Health calls anxiety disorders the most common mental health problem in America. They are also among the most treatable. Yet tens of millions of people struggle with hidden fears and restricted lives because they have not received proper diagnosis and treatment. Triumph Over Fear combines Jerilyn Ross's firsthand account of overcoming her own disabling phobia with inspiring case histories of recovery from other forms of anxiety, including panic disorder, obsessive-compulsive disorder, and post-traumatic stress disorder; an post-traumatic stress disorder. State-of-the-art information is combined with powerful self-help techniques, together with clear indications of when to seek additional professional help and/or medication. Also included is the latest research on anxiety disorders in children, plus advice for dealing with family members and employers.
Author: Mary Beard
Publisher: Harvard University Press
ISBN: 9780674020597
Category : History
Languages : en
Pages : 452
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Book Description
It followed every major military victory in ancient Rome: the successful general drove through the streets to the temple of Jupiter on the Capitoline Hill; behind him streamed his raucous soldiers; in front were his most glamorous prisoners, as well as the booty he’d captured, from enemy ships and precious statues to plants and animals from the conquered territory. Occasionally there was so much on display that the show lasted two or three days. A radical reexamination of this most extraordinary of ancient ceremonies, this book explores the magnificence of the Roman triumph, but also its darker side. What did it mean when the axle broke under Julius Caesar’s chariot? Or when Pompey’s elephants got stuck trying to squeeze through an arch? Or when exotic or pathetic prisoners stole the general’s show? And what are the implications of the Roman triumph, as a celebration of imperialism and military might, for questions about military power and “victory” in our own day? The triumph, Mary Beard contends, prompted the Romans to question as well as celebrate military glory. Her richly illustrated work is a testament to the profound importance of the triumph in Roman culture—and for monarchs, dynasts and generals ever since. But how can we re-create the ceremony as it was celebrated in Rome? How can we piece together its elusive traces in art and literature? Beard addresses these questions, opening a window on the intriguing process of sifting through and making sense of what constitutes “history.”
Author: Emmanuel Saez
Publisher: W. W. Norton & Company
ISBN: 1324002735
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
America’s runaway inequality has an engine: our unjust tax system. Even as they became fabulously wealthy, the ultra-rich have had their taxes collapse to levels last seen in the 1920s. Meanwhile, working-class Americans have been asked to pay more. The Triumph of Injustice presents a forensic investigation into this dramatic transformation, written by two economists who revolutionized the study of inequality. Eschewing anecdotes and case studies, Emmanuel Saez and Gabriel Zucman offer a comprehensive view of America’s tax system, based on new statistics covering all taxes paid at all levels of government. Their conclusion? For the first time in more than a century, billionaires now pay lower tax rates than their secretaries. Blending history and cutting-edge economic analysis, and writing in lively and jargon-free prose, Saez and Zucman dissect the deliberate choices (and sins of indecision) that have brought us to today: the gradual exemption of capital owners; the surge of a new tax avoidance industry, and the spiral of tax competition among nations. With clarity and concision, they explain how America turned away from the most progressive tax system in history to embrace policies that only serve to compound the wealth of a few. But The Triumph of Injustice is much more than a laser-sharp analysis of one of the great political and intellectual failures of our time. Saez and Zucman propose a visionary, democratic, and practical reinvention of taxes, outlining reforms that can allow tax justice to triumph in today’s globalized world and democracy to prevail over concentrated wealth. A pioneering companion website allows anyone to evaluate proposals made by the authors, and to develop their own alternative tax reform at taxjusticenow.org.
Author: Steve Paikin
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 292
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Book Description
Author: Joseph A. Califano
Publisher: Simon and Schuster
ISBN: 1476798796
Category : Biography & Autobiography
Languages : en
Pages : 464
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Book Description
One of “Five Best Books about Wartime Presidents”—Michael Bechloss, The Wall Street Journal From Lyndon Johnson’s closest domestic adviser during the White House years comes a book in which “Johnson leaps out of the pages in all his raw and earthy glory” (The New York Times Book Review) that’s been called “a joy to read” (Stephen Ambrose, The Washington Post Book World). And now, a new introductory essay brings the reader up to date on Johnson’s impact on America today. Califano takes us into the Oval Office as the decisions that irrevocably changed the United States were being crafted to create Johnson’s ambitious Great Society. He shows us LBJ’s commitment to economic and social revolution, and his willingness to do whatever it took to achieve his goals. Califano uncorks LBJ’s legislative genius and reveals the political guile it took to pass the laws in civil rights, poverty, immigration reform, health, education, environmental protection, consumer protection, the arts, and communications. President Lyndon Johnson was bigger than life—and no one who worked for him or was subjected to the “Johnson treatment” ever forgot it. As Johnson’s “Deputy President of Domestic Affairs” (The New York Times), Joseph A. Califano’s unique relationship with the president greatly enriches our understanding of our thirty-sixth president, whose historical significance continues to be felt throughout every corner of America to this day. A no-holds-barred account of Johnson’s presidency, The Triumph & Tragedy of Lyndon Johnson is an intimate portrait of a President whose towering ambition for his country and himself reshaped America—and ultimately led to his decision to withdraw from the political arena in which he fought so hard.
Author: Lisa Keller
Publisher: Columbia University Press
ISBN: 0231146736
Category : Social Science
Languages : en
Pages : 396
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Book Description
In an effort to create a secure urban environment in which residents can work, live, and prosper with minimal disruption, New York and London established a network of laws, policing, and municipal government in the nineteenth century aimed at building the confidence of the citizenry and creating stability for economic growth. At the same time, these two cities attempted to maintain an expansive level of free speech and assembly. Yet as democracy expanded in tandem with the size of the cities themselves, the two goals clashed, resulting in tensions over their compatibility. Treating nineteenth-century London and New York as case studies, Lisa Keller examines the development of sanctioned free speech, controlled public assembly, new urban regulations, and the quelling of riots, all in the name of a proper regard for order. Drawing on rich archival sources, Keller paints an intimate portrait of daily life in these cities and the intricacies of their emerging bureaucracies. She finds that New York eventually settled on a policy of preempting disruption before it occurred, while London chose a path of greater tolerance toward street activities. Keller concludes with an assessment of freedom in New York and London today and asks whether the scales have been tipped too strongly in favor of order and control.
Author: Jon C. Teaford
Publisher: JHU Press
ISBN: 142143525X
Category : History
Languages : en
Pages : 484
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Book Description
Originally published in 1984. In 1888 the British observer James Bryce declared "the government of cities" to be "the one conspicuous failure of the United States." During the following two decades, urban reformers would repeat Bryce's words with ritualistic regularity; nearly a century later, his comment continues to set the tone for most assessments of nineteenth-century city government. Yet by the end of the century, as Jon Teaford argues in this important reappraisal, American cities boasted the most abundant water supplies, brightest street lights, grandest parks, largest public libraries, and most efficient systems of transportation in the world. Far from being a "conspicuous failure," municipal governments of the late nineteenth century had successfully met challenges of an unprecedented magnitude and complexity. The Unheralded Triumph draws together the histories of the most important cities of the Gilded Age—especially New York, Chicago, Boston, Philadelphia, St. Louis, and Baltimore—to chart the expansion of services and the improvement of urban environments between 1870 and 1900. It examines the ways in which cities were transformed, in a period of rapid population growth and increased social unrest, into places suitable for living. Teaford demonstrates how, during the last decades of the nineteenth century, municipal governments adapted to societal change with the aid of generally compliant state legislatures. These were the years that saw the professionalization of city government and the political accommodation of the diverse ethnic, economic, and social elements that compose America's heterogeneous urban society. Teaford acknowledges that the expansion of urban services dangerously strained city budgets and that graft, embezzlement, overcharging, and payroll-padding presented serious problems throughout the period. The dissatisfaction with city governments arose, however, not so much from any failure to achieve concrete results as from the conflicts between those hostile groups accommodated within the newly created system: "For persons of principle and gentlemen who prized honor, it seemed a failure yet American municipal government left as a legacy such achievements as Central Park, the new Croton Aqueduct, and the Brooklyn Bridge, monuments of public enterprise that offered new pleasures and conveniences for millions of urban citizens."
Author: Edward Glaeser
Publisher: Penguin
ISBN: 0143120549
Category : Social Science
Languages : en
Pages : 369
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Book Description
Shortlisted for the Financial Times and McKinsey Best Book of the Year Award in 2011 “A masterpiece.” —Steven D. Levitt, coauthor of Freakonomics “Bursting with insights.” —The New York Times Book Review A pioneering urban economist presents a myth-shattering look at the majesty and greatness of cities America is an urban nation, yet cities get a bad rap: they're dirty, poor, unhealthy, environmentally unfriendly . . . or are they? In this revelatory book, Edward Glaeser, a leading urban economist, declares that cities are actually the healthiest, greenest, and richest (in both cultural and economic terms) places to live. He travels through history and around the globe to reveal the hidden workings of cities and how they bring out the best in humankind. Using intrepid reportage, keen analysis, and cogent argument, Glaeser makes an urgent, eloquent case for the city's importance and splendor, offering inspiring proof that the city is humanity's greatest creation and our best hope for the future.
Author: Maggie L. Popkin
Publisher: Cambridge University Press
ISBN: 1316578038
Category : Art
Languages : en
Pages : 297
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Book Description
This book offers the first critical study of the architecture of the Roman triumph, ancient Rome's most important victory ritual. Through case studies ranging from the republican to imperial periods, it demonstrates how powerfully monuments shaped how Romans performed, experienced, and remembered triumphs and, consequently, how Romans conceived of an urban identity for their city. Monuments highlighted Roman conquests of foreign peoples, enabled Romans to envision future triumphs, made triumphs more memorable through emotional arousal of spectators, and even generated distorted memories of triumphs that might never have occurred. This book illustrates the far-reaching impact of the architecture of the triumph on how Romans thought about this ritual and, ultimately, their own place within the Mediterranean world. In doing so, it offers a new model for historicizing the interrelations between monuments, individual and shared memory, and collective identities.
