Author: Tanvir Bhangoo
Publisher: TBX Digital Inc.
ISBN: 1777939518
Category : Business & Economics
Languages : en
Pages : 307
Book Description
Speaker, Author, and P.R.O. Business Strategist Tanvir Bhangoo shares the leadership blueprint for achieving success in disruptive and uncertain environments – built from championship winning sports teams. Includes foreword by Jeff Adamson - Cofounder of SkiptheDishes and Neo Financial. Tasked with leading high stakes, transformational projects, tech executive Tanvir Bhangoo had to rely on more than just business fundamentals to excel. Tanvir applied leadership lessons from sports, based on what he had learned on the football field, to help organizations adapt and transform amid disruption and chaos. To share his winning formula with leaders around the world, he created The P.R.O. Business Mindset. This framework offers actionable leadership strategies to make big plays in the business world. In this book, Tanvir takes the reader through the 3 stages of The P.R.O. Business Mindset: O: The Off-Season (assess and build) R: The Regular Season (execute and implement) P: The Playoffs (optimize and gain momentum) Through engaging storytelling, Tanvir delivers tactical insights on how to build business playbooks and teams that can weather changes, allowing executives to battle competitive pressures, rising consumer demands, and turnover. It also includes 23 exclusive interviews with elite level athletes turned business leaders.
The P.R.O. Business Mindset
Author: Tanvir Bhangoo
Publisher: TBX Digital Inc.
ISBN: 1777939518
Category : Business & Economics
Languages : en
Pages : 307
Book Description
Speaker, Author, and P.R.O. Business Strategist Tanvir Bhangoo shares the leadership blueprint for achieving success in disruptive and uncertain environments – built from championship winning sports teams. Includes foreword by Jeff Adamson - Cofounder of SkiptheDishes and Neo Financial. Tasked with leading high stakes, transformational projects, tech executive Tanvir Bhangoo had to rely on more than just business fundamentals to excel. Tanvir applied leadership lessons from sports, based on what he had learned on the football field, to help organizations adapt and transform amid disruption and chaos. To share his winning formula with leaders around the world, he created The P.R.O. Business Mindset. This framework offers actionable leadership strategies to make big plays in the business world. In this book, Tanvir takes the reader through the 3 stages of The P.R.O. Business Mindset: O: The Off-Season (assess and build) R: The Regular Season (execute and implement) P: The Playoffs (optimize and gain momentum) Through engaging storytelling, Tanvir delivers tactical insights on how to build business playbooks and teams that can weather changes, allowing executives to battle competitive pressures, rising consumer demands, and turnover. It also includes 23 exclusive interviews with elite level athletes turned business leaders.
Publisher: TBX Digital Inc.
ISBN: 1777939518
Category : Business & Economics
Languages : en
Pages : 307
Book Description
Speaker, Author, and P.R.O. Business Strategist Tanvir Bhangoo shares the leadership blueprint for achieving success in disruptive and uncertain environments – built from championship winning sports teams. Includes foreword by Jeff Adamson - Cofounder of SkiptheDishes and Neo Financial. Tasked with leading high stakes, transformational projects, tech executive Tanvir Bhangoo had to rely on more than just business fundamentals to excel. Tanvir applied leadership lessons from sports, based on what he had learned on the football field, to help organizations adapt and transform amid disruption and chaos. To share his winning formula with leaders around the world, he created The P.R.O. Business Mindset. This framework offers actionable leadership strategies to make big plays in the business world. In this book, Tanvir takes the reader through the 3 stages of The P.R.O. Business Mindset: O: The Off-Season (assess and build) R: The Regular Season (execute and implement) P: The Playoffs (optimize and gain momentum) Through engaging storytelling, Tanvir delivers tactical insights on how to build business playbooks and teams that can weather changes, allowing executives to battle competitive pressures, rising consumer demands, and turnover. It also includes 23 exclusive interviews with elite level athletes turned business leaders.
The Serving Mindset
Author: Brock Farnoosh
Publisher: Simon and Schuster
ISBN: 1510741968
Category : Business & Economics
Languages : en
Pages : 233
Book Description
What if you could stop selling altogether and grow your profits? With The Serving Mindset, you’ll learn how to serve, elevate your business success, and feel great about it! Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this “serving mindset” and put it into practice. For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving—an essential lesson for enabling any business to explore maximum levels of prosperity. Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values.
Publisher: Simon and Schuster
ISBN: 1510741968
Category : Business & Economics
Languages : en
Pages : 233
Book Description
What if you could stop selling altogether and grow your profits? With The Serving Mindset, you’ll learn how to serve, elevate your business success, and feel great about it! Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this “serving mindset” and put it into practice. For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving—an essential lesson for enabling any business to explore maximum levels of prosperity. Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values.
The Suitcase Entrepreneur
Author: Natalie Sisson
Publisher: Simon and Schuster
ISBN: 1501178180
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms.
Publisher: Simon and Schuster
ISBN: 1501178180
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms.
The Entrepreneurial Mindset
Author: Rita Gunther McGrath
Publisher: Harvard Business Press
ISBN: 0875848346
Category : Business & Economics
Languages : en
Pages : 408
Book Description
A Blueprint for Building Entrepreneurial Organizations Nobody needs to tell you that in the new economy, managers using conventional strategies are losing out to smart, fast, entrepreneurial competitors who move on ideas others overlook and who confidently act while others dither. Are the managers of leading companies simply doomed to let this happen? Not at all, argue Rita Gunther McGrath and Ian MacMillan. The fundamental problem is that the tools, training, and conceptual frameworks that work for business-as-usual can't, and don't, work when your main challenge is to bury old business models and aggressively create completely new ones. To succeed, today's strategists need the thought process and discipline that are second nature to successful entrepreneurs. The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. Using lessons drawn from leading entrepreneurs and entrepreneurial companies, The Entrepreneurial Mindset presents a set of practices for capitalizing on uncertainty and rapid change. Like McGrath and MacMillan's bestselling Harvard Business Review articles, such as "Discovery-Driven Planning," the book provides simple but powerful ways to stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs. The Entrepreneurial Mindset will show you how to: * Eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished and what would be worthwhile * Create a richly stocked opportunity register in which you mobilize great ideas for redesigning existing products, finding new sources of differentiation, resegmenting existing markets, reconfiguring market spaces, and seizing the huge upside potential of breakthroughs * Build a dynamic portfolio of businesses and options that continuously move your organization toward the future * Execute dynamically your ideas so that you can move fast, with confidence and without undue risk * Develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization The Entrepreneurial Mindset is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook and act on them to build the truly entrepreneurial organizations of the future.
Publisher: Harvard Business Press
ISBN: 0875848346
Category : Business & Economics
Languages : en
Pages : 408
Book Description
A Blueprint for Building Entrepreneurial Organizations Nobody needs to tell you that in the new economy, managers using conventional strategies are losing out to smart, fast, entrepreneurial competitors who move on ideas others overlook and who confidently act while others dither. Are the managers of leading companies simply doomed to let this happen? Not at all, argue Rita Gunther McGrath and Ian MacMillan. The fundamental problem is that the tools, training, and conceptual frameworks that work for business-as-usual can't, and don't, work when your main challenge is to bury old business models and aggressively create completely new ones. To succeed, today's strategists need the thought process and discipline that are second nature to successful entrepreneurs. The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. Using lessons drawn from leading entrepreneurs and entrepreneurial companies, The Entrepreneurial Mindset presents a set of practices for capitalizing on uncertainty and rapid change. Like McGrath and MacMillan's bestselling Harvard Business Review articles, such as "Discovery-Driven Planning," the book provides simple but powerful ways to stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs. The Entrepreneurial Mindset will show you how to: * Eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished and what would be worthwhile * Create a richly stocked opportunity register in which you mobilize great ideas for redesigning existing products, finding new sources of differentiation, resegmenting existing markets, reconfiguring market spaces, and seizing the huge upside potential of breakthroughs * Build a dynamic portfolio of businesses and options that continuously move your organization toward the future * Execute dynamically your ideas so that you can move fast, with confidence and without undue risk * Develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization The Entrepreneurial Mindset is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook and act on them to build the truly entrepreneurial organizations of the future.
The Mindset of a Sales Warrior
Author: Jason Saunders Forrest
Publisher:
ISBN: 9781646691425
Category :
Languages : en
Pages : 248
Book Description
The Mindset of a Sales Warrior encompasses Jason Forrest's 40 years of learning and experience. Through 42 transformational strategies you'll learn the beliefs of how you can become a true sales warrior. Each life changing strategy comes with real world application and dives into what it means to think, act, and sell like the top 1%.
Publisher:
ISBN: 9781646691425
Category :
Languages : en
Pages : 248
Book Description
The Mindset of a Sales Warrior encompasses Jason Forrest's 40 years of learning and experience. Through 42 transformational strategies you'll learn the beliefs of how you can become a true sales warrior. Each life changing strategy comes with real world application and dives into what it means to think, act, and sell like the top 1%.
The High Performance Mindset
Author: Craig Willard
Publisher:
ISBN: 9781619617322
Category : Psychology
Languages : en
Pages : 234
Book Description
You'd love to win at life, sports, and business by raising your game to the highest possible level. But self-doubt and negativity hold you back. The fact is, you need more than exercise or a change in diet to achieve peak performance. You need to change your mindset. You CAN do it with The High Performance Mindset. This revolutionary program helps you reset your conscious mind to eliminate the unproductive thoughts, beliefs, and "self-talk" that prevent you from being and doing your absolute best. More than inspiring words and positive affirmations, it provides concrete, proven mindset modification techniques to sharpen your focus, boost your confidence, and shift your personal performance into hyperdrive. Your thoughts control your destiny. When you learn how to control your thoughts, you become unstoppable! Whether you're an athlete, executive, entrepreneur, or anyone who wants to be more, The High Performance Mindset will unleash the kick-ass you.
Publisher:
ISBN: 9781619617322
Category : Psychology
Languages : en
Pages : 234
Book Description
You'd love to win at life, sports, and business by raising your game to the highest possible level. But self-doubt and negativity hold you back. The fact is, you need more than exercise or a change in diet to achieve peak performance. You need to change your mindset. You CAN do it with The High Performance Mindset. This revolutionary program helps you reset your conscious mind to eliminate the unproductive thoughts, beliefs, and "self-talk" that prevent you from being and doing your absolute best. More than inspiring words and positive affirmations, it provides concrete, proven mindset modification techniques to sharpen your focus, boost your confidence, and shift your personal performance into hyperdrive. Your thoughts control your destiny. When you learn how to control your thoughts, you become unstoppable! Whether you're an athlete, executive, entrepreneur, or anyone who wants to be more, The High Performance Mindset will unleash the kick-ass you.
The Book on Small Business Ideas
Author: Justin Gesso
Publisher:
ISBN: 9781973311966
Category :
Languages : en
Pages : 316
Book Description
Small Business Ideas for Side Hustlers and Entrepreneurs Stop chasing money-making schemes and cookie-cutter businesses. Real success is personal and is achieved by finding the path on which YOU will thrive. The Book on Small Business Ideas will turn you into an idea and cash flow factory. You'll generate simple small business and side hustle ideas that are meaningful to you. You'll learn how to stay motivated, analyze your ideas, and launch them successfully. The small businesses and side hustles you create are there to generate income, help you fulfill your goals, and increase your freedom. The Book on Small Business Ideas is Your Success Playbook The Book on Small Business Ideas will take you through: ** Understanding your personal drivers, allowing you to generate ideas that achieve your goals. ** Finding your personal motivation to actually see your ideas through to reality. ** Evaluating your small business ideas and side hustles against real-world criteria to determine success potential. ** Launching your ideas effectively in today's competitive environment. The Book on Small Business Ideas is filled with exercises to help you find your passion, generate momentum, and stand out from the crowd. The concepts in this book won't put you at risk, and they won't be complicated. This book will show you how to make much more money on your own, spend time how you want, build a simple business, and quit your day job. We'll do this without putting you at risk financially and without the complexity many people associate with running a business. Alright--before we move on, let me address the three "buts" I hear most often... BUT starting a small business takes a lot of time, money, and financial risk! America used to be the land of opportunity; now, we have a world of opportunity! Technology has given us all an incredible gift. And yes, launching a small business takes time. But if you do this properly, you'll pick something you're excited to do! When you are brimming with excitement, you'll have no problem waking up a little earlier. You'll want to chase down your dreams and create a better life for yourself. In this book, you'll learn the tools and processes to make room for greatness. And best of all, I'll show you how to do this so your effort is up front, while your fruits last for years to come. BUT running a business is complicated! Many businesses are complicated. Complex processes, custom systems, layers of human resources, and teams of accountants abound! But who said businesses need to be complex? The best small businesses are simple! This is why I love the term "money machine." It embodies simplicity. This book will help you avoid the complexities and find the simplest path possible. And finally...BUT it takes someone special to stand out, and I'm not special! If you pick up this book, I think there's a good chance you are special. You are striving for more. You're ready to take control. You're ready to level up your life. Most people won't turn their dreams into reality. But I can help. This book will help you uncover your true drive. You will want to pour your passion into this. You will want to outhustle the competition. You will have the tools to stand out. No more BUTS! I've filled this book with exercises to help you find your passion, generate momentum, and stand out from the crowd. The concepts in this book won't put you at risk, and they won't be complicated. So, the only thing you stand to lose is opportunity. People are taking action every day...now it's your turn.
Publisher:
ISBN: 9781973311966
Category :
Languages : en
Pages : 316
Book Description
Small Business Ideas for Side Hustlers and Entrepreneurs Stop chasing money-making schemes and cookie-cutter businesses. Real success is personal and is achieved by finding the path on which YOU will thrive. The Book on Small Business Ideas will turn you into an idea and cash flow factory. You'll generate simple small business and side hustle ideas that are meaningful to you. You'll learn how to stay motivated, analyze your ideas, and launch them successfully. The small businesses and side hustles you create are there to generate income, help you fulfill your goals, and increase your freedom. The Book on Small Business Ideas is Your Success Playbook The Book on Small Business Ideas will take you through: ** Understanding your personal drivers, allowing you to generate ideas that achieve your goals. ** Finding your personal motivation to actually see your ideas through to reality. ** Evaluating your small business ideas and side hustles against real-world criteria to determine success potential. ** Launching your ideas effectively in today's competitive environment. The Book on Small Business Ideas is filled with exercises to help you find your passion, generate momentum, and stand out from the crowd. The concepts in this book won't put you at risk, and they won't be complicated. This book will show you how to make much more money on your own, spend time how you want, build a simple business, and quit your day job. We'll do this without putting you at risk financially and without the complexity many people associate with running a business. Alright--before we move on, let me address the three "buts" I hear most often... BUT starting a small business takes a lot of time, money, and financial risk! America used to be the land of opportunity; now, we have a world of opportunity! Technology has given us all an incredible gift. And yes, launching a small business takes time. But if you do this properly, you'll pick something you're excited to do! When you are brimming with excitement, you'll have no problem waking up a little earlier. You'll want to chase down your dreams and create a better life for yourself. In this book, you'll learn the tools and processes to make room for greatness. And best of all, I'll show you how to do this so your effort is up front, while your fruits last for years to come. BUT running a business is complicated! Many businesses are complicated. Complex processes, custom systems, layers of human resources, and teams of accountants abound! But who said businesses need to be complex? The best small businesses are simple! This is why I love the term "money machine." It embodies simplicity. This book will help you avoid the complexities and find the simplest path possible. And finally...BUT it takes someone special to stand out, and I'm not special! If you pick up this book, I think there's a good chance you are special. You are striving for more. You're ready to take control. You're ready to level up your life. Most people won't turn their dreams into reality. But I can help. This book will help you uncover your true drive. You will want to pour your passion into this. You will want to outhustle the competition. You will have the tools to stand out. No more BUTS! I've filled this book with exercises to help you find your passion, generate momentum, and stand out from the crowd. The concepts in this book won't put you at risk, and they won't be complicated. So, the only thing you stand to lose is opportunity. People are taking action every day...now it's your turn.
101 Things I Learned ® in Business School
Author: Michael W. Preis
Publisher: Grand Central Publishing
ISBN: 0446569569
Category : Business & Economics
Languages : en
Pages : 312
Book Description
101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
Publisher: Grand Central Publishing
ISBN: 0446569569
Category : Business & Economics
Languages : en
Pages : 312
Book Description
101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
Think Like a Marketer
Author: Kate Colbert
Publisher: Silver Tree Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 282
Book Description
The Secret to Taking Your Business from Mediocre to Meaningfully Different? Thinking like a marketer. It’s also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business. “An MBA in a book? That’s exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!” -- Lois Creamer, Author of Book More Business: Make Money Speaking It doesn’t matter whether you’re a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge. Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that’s bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It’s time to think like a marketer. Thinking like a marketer requires that you: 1.Communicate for connection and meaning, not just to transact sales 2.Live and die by your customer insights 3.Market in a way that’s strategy-religious and tactic-agnostic 4.Create cultures and processes that align with your brand 5.Do everything in service of maintaining a virtuous cycle of creating value for the customer while capturing value for you. The 5 Think Like a Marketer Principles are the framework for Colbert’s valuable insights and practical tips about: •Brand storytelling •Sampling strategies •Smart monetization •Testing new marketing tactics •Conducting critical market research •The perils of do-it-yourself marketing •Building and maintaining lists and pipelines •Innovating product and service deliverables •Being known, being seen and networking in new ways •Delivering customer service, even when the going gets tough •Innovations in distribution and packaging •Creating meaningful connections with your customers Read this book if you are a: •Business owner without a background in marketing •Business professional in a small- to mid-sized company or a Fortune 1000 company •Professional speaker, blogger or thought leader •Non-profit professional •Marketer Thinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers. Far from a simple “Marketing 101” for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.
Publisher: Silver Tree Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 282
Book Description
The Secret to Taking Your Business from Mediocre to Meaningfully Different? Thinking like a marketer. It’s also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business. “An MBA in a book? That’s exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!” -- Lois Creamer, Author of Book More Business: Make Money Speaking It doesn’t matter whether you’re a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge. Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that’s bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It’s time to think like a marketer. Thinking like a marketer requires that you: 1.Communicate for connection and meaning, not just to transact sales 2.Live and die by your customer insights 3.Market in a way that’s strategy-religious and tactic-agnostic 4.Create cultures and processes that align with your brand 5.Do everything in service of maintaining a virtuous cycle of creating value for the customer while capturing value for you. The 5 Think Like a Marketer Principles are the framework for Colbert’s valuable insights and practical tips about: •Brand storytelling •Sampling strategies •Smart monetization •Testing new marketing tactics •Conducting critical market research •The perils of do-it-yourself marketing •Building and maintaining lists and pipelines •Innovating product and service deliverables •Being known, being seen and networking in new ways •Delivering customer service, even when the going gets tough •Innovations in distribution and packaging •Creating meaningful connections with your customers Read this book if you are a: •Business owner without a background in marketing •Business professional in a small- to mid-sized company or a Fortune 1000 company •Professional speaker, blogger or thought leader •Non-profit professional •Marketer Thinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers. Far from a simple “Marketing 101” for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.
EntreLeadership
Author: Dave Ramsey
Publisher: Simon and Schuster
ISBN: 1451646011
Category : Business & Economics
Languages : en
Pages : 320
Book Description
From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only as strong as your leaders. These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.
Publisher: Simon and Schuster
ISBN: 1451646011
Category : Business & Economics
Languages : en
Pages : 320
Book Description
From the New York Times bestselling author of The Total Money Makeover and radio and podcast host Dave Ramsey comes an informative guide based on how he grew a successful, multimillion dollar company from a card table in his living room. Your company is only as strong as your leaders. These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.