The Principles of Practical Publicity; Being a Treatise on the Art of Advertising. - Primary Source Edition PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Principles of Practical Publicity; Being a Treatise on the Art of Advertising. - Primary Source Edition PDF full book. Access full book title The Principles of Practical Publicity; Being a Treatise on the Art of Advertising. - Primary Source Edition by Truman Armstrong De Weese. Download full books in PDF and EPUB format.
Author: Truman Armstrong De Weese
Publisher: Nabu Press
ISBN: 9781289451226
Category :
Languages : en
Pages : 360
Get Book Here
Book Description
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Author: Truman Armstrong De Weese
Publisher: Nabu Press
ISBN: 9781289451226
Category :
Languages : en
Pages : 360
Get Book Here
Book Description
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Author: Truman Armstrong De Weese
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 342
Get Book Here
Book Description
Author: Truman A. Deweese
Publisher: Forgotten Books
ISBN: 9781330037614
Category : Business & Economics
Languages : en
Pages : 203
Get Book Here
Book Description
Excerpt from The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising" This is not a Primer on ad-writing; nor is it an elementary treatise on "the profession of publicity." It is not a history of Advertising. It is not a "brief" for the publisher or advertising agency. It is not written to advocate any particular form or kind of publicity nor to induce individuals or firms to make larger appropriations for advertising. Its aim is to cover the broad field of commercial publicity, showing the relation of Advertising to modem business without elaborating any abstruse or far-fetched theories that are advanced to explain its influence upon the public mind. It is a treatise on the successful adaptation of Advertising to all lines of commercial enterprise. It is written by a man who has had wide experience in writing copy, originating designs, and planning advertising campaigns, who has expended a quarter of a million dollars a year in advertising one commodity. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Truman Armstrong De Weese
Publisher: Palala Press
ISBN: 9781357794620
Category :
Languages : en
Pages :
Get Book Here
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Truman a Deweese
Publisher: Forgotten Books
ISBN: 9780260895394
Category :
Languages : en
Pages : 202
Get Book Here
Book Description
Excerpt from The Principles of Practical Publicity: Being a Treatise on "the Art of Advertising" In former times most women were content to worry along through this vale of tears enveloped in Amged the cuticle which Nature gave them, re Point of View gardless whether It was alabaster or W m whether it was tinted with the brown pig ment that colors the epidermis of the Oriental races. Nowadays, under the influence of the man who writes the beautiful lines about skin foods and creams, the modern woman conceives it to be her duty to be beau tiful, and she becomes impressed with the fact that certain creamy and oleaginous compounds are sup posed to make the skin as smooth as velvet and to sup ply the deficiencies of Nature; hence new factories, new laboratories and new industries. In our boyhood days when we raised poultry on the farm, the old fashioned, patient and plodding hen was deemed good enough for breeding purposes. But the advertising man has relegated the hen to the rear when it comes to hatching chicks. Her favorite occupation, indeed, is gone. Her job is to lay eggs. The advertising man has supplanted her with an incubator which hatches out a hundred chicks while she is cackling and mak ing a great noise over the laying of one egg. Unless the advertising man is speedily restrained, no modern, up-to-date home will be complete without an incu bator. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Truman A. DeWeese
Publisher:
ISBN:
Category : Publicity
Languages : en
Pages : 250
Get Book Here
Book Description
Author: Truman Armstrong De Weese
Publisher: Theclassics.Us
ISBN: 9781230302133
Category :
Languages : en
Pages : 52
Get Book Here
Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1908 edition. Excerpt: ... LOCAL ADVERTISING BY GENERAL MERCHANTS MOST advertising is world-wide in its scope and most publicity campaigns recognize no limitations save the boundaries of the human race. It is the effort to reach possible consumers or purchasers in all lands that has developed modern advertising and has made it a business that levies tribute upon the writer, the artist and the man of finance. The necessity for battling for trade in the open markets of the world has developed advertising into a business that is able to do for the manufacturer or merchant what the banker does for the idle and unproductive dollars of those who have accumulated surplus wealth. While it is true that most advertising is national in its scope, it is a fact that advertising is now an important factor in the business of the local general merchant. If a man is dealing in automobiles, for instance, he need not give any attention to the problem of advertising. The manufacturer is already spending thousands of dollars in the magazines and newspapers to create a demand for the particular machine which he handles. He may supplement this general publicity with some advertising in the local papers, but the purpose of such advertising would be to inform the public that he was the agent for the sale of the machine and that he had them on sale at a certain number on a certain street. Local Competition Forces the Merchant to Advertise For the general merchant, however, who deals in dry goods or groceries or household furnishings, the problem of advertising is a local one. Local competition forces him into a liberal use of space in the local newspapers. If he desires to maintain his position as one of the leading merchants of the town, he must advertise. Without publicity he would drop...
Author: Truman Armstrong De Weese
Publisher: Wentworth Press
ISBN: 9780353876811
Category : History
Languages : en
Pages : 340
Get Book Here
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Truman A. De Weese
Publisher:
ISBN:
Category :
Languages : en
Pages : 250
Get Book Here
Book Description
Author: Truman Armstrong De Weese
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 346
Get Book Here
Book Description
