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Author: Matt Johnson
Publisher: BenBella Books
ISBN: 1950665232
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Author: Matt Johnson
Publisher: BenBella Books
ISBN: 1950665232
Category : Business & Economics
Languages : en
Pages : 243
Get Book Here
Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
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Book Description
Author: Afshin Shahidi
Publisher: St. Martin's Press
ISBN: 1250134447
Category : Photography
Languages : en
Pages : 270
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Book Description
Featuring a foreword by Beyoncé Knowles-Carter. When Prince wanted to document his One Nite Alone tour in 2002, he turned to Afshin Shahidi. Again in 2004, he went along on Prince’s record breaking Musicology Tour. Afshin met Prince in 1989 and became his cinematographer and later his photographer. He was the photographer closest to Prince for the last fifteen years of Prince’s life. Afshin is the only photographer to shoot the legendary 3121 private parties in Los Angeles that became the most sought after invitations in Hollywood. Prince: A Private View compiles his work into a journey through Prince's extraordinary life. With many never-before-seen photos, this is the ultimate collection of – some intimate, some candid, some in concert – shots of Prince, but all are carefully directed in the artist-as-art style that we associate with him. Deep photo captions are brief, but complete stories about Prince's life at that moment - some are incisive, others are personal and even funny.
Author: Robert M. Schindler
Publisher: SAGE
ISBN: 1412964741
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.
Author: Phil Harris
Publisher: Psychology Press
ISBN: 9780415216692
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.
Author: Niccolo Machiavelli
Publisher: Guiding Beam
ISBN: 3989952374
Category : Political Science
Languages : en
Pages : 126
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Book Description
"It is better to be feared than loved, if you cannot be both." The Prince, written by Niccolò Machiavelli, is a groundbreaking work in the genre of political philosophy, first published in 1532. It offers a direct and unflinching examination of power and leadership, challenging conventional notions of morality and ethics in governance. This work will leave you questioning the true nature of authority and political strategy. Machiavelli's prose captures the very essence of human ambition, forcing readers to grapple with the harsh realities of leadership. This is not just a historical treatise, but a blueprint for navigating the political power structures of any era. If you're seeking a deeper understanding of political leadership and the dynamics of influence, this book is for you. Sneak Peek "Since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved." In The Prince, Machiavelli draws on historical examples and his own diplomatic experience to lay out a stark vision of what it takes to seize and maintain power. From the ruthlessness of Cesare Borgia to the political maneuvering of Italian city-states, Machiavelli outlines how a leader must be prepared to act against virtue when necessary. Every decision is a gamble, and success depends on mastering the balance between cunning and force. Synopsis The story of The Prince delves into the often brutal realities of ruling. Machiavelli provides rulers with a pragmatic guide for gaining and sustaining power, asserting that the ends justify the means. The book is not just a reflection on how power was wielded in Renaissance Italy but a timeless manual that offers insight into political consulting, political history, and current political issues. Its relevance has endured for centuries, influencing leaders and thinkers alike. Machiavelli emphasizes that effective rulers must learn how to adapt, deceive, and act decisively in pursuit of their goals. This stunning, classic literature reprint of The Prince offers unaltered preservation of the original text, providing you with an authentic experience as Machiavelli intended. It's an ideal gift for anyone passionate about political science books or those eager to dive into the intricacies of power and leadership. Add this thought-provoking masterpiece to your collection, or give it to a loved one who enjoys the best political books. The Prince is more than just a book – it's a legacy. Grab Your Copy Now and get ready to command power like a true Prince. Title Details Original 1532 text Political Philosophy Historical Context
Author: Duane Tudahl
Publisher: Rowman & Littlefield
ISBN: 1538144522
Category : Music
Languages : en
Pages : 724
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Book Description
"[W]ill command the rapt attention of casual fans and scholars alike." Booklist, Starred Review From Prince's superstardom to studio seclusion, this second book in the award-winning Prince Studio Sessions series spotlights how Prince, the biggest rock star on the planet at the time, risked everything to create some of the most introspective music of his four-decade career. Duane Tudahl takes us on an emotional and intimate journey of love, loss, rivalry, and renewal revealed through unprecedented access to dozens of musicians, singers, studio engineers, and others who worked with him and knew him best—with never-before-published memories from the Revolution, the Time, the Family, and Apollonia 6. Also included is a heartfelt foreword by musical legend Elton John about his time and friendship with Prince.
Author: Niccolò Machiavelli
Publisher: Simon and Schuster
ISBN: 1629140775
Category : Business & Economics
Languages : en
Pages : 74
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Book Description
Business Lessons from the Renaissance Master of Gaining and Maintaining Power Generally considered the father of modern political science—and political ethics in particular—Niccolò di Bernardo dei Machiavelli was a Renaissance Italian writer, philosopher, humanist, historian, politician, and diplomat. After his career in politics had ended, Machiavelli wrote a short treatise that is often considered his masterpiece but was not published until five years after his death. The Prince contains adages regarding politics, in particular, providing advice for gaining and maintaining power. While Machiavelli was writing primarily about political power, his philosophies have been adopted by business leaders and titans of industry—presidents, CEOs, entrepreneurs, and innovators—ever since. Also including excerpts from The Art of War, Discourses on Livy, and Machiavelli’s other works, Machiavelli on Business explores such ideas as: Whether it’s better for a leader to be feared or loved How to best keep subordinates content The necessity of breaking promises at times Projecting the right qualities and fostering appearances Turning obstacles into opportunities Taking advantage of crises And much more!
Author: Herman Steen
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 394
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Book Description
Author: Niccolò Machiavelli
Publisher: University of Chicago Press
ISBN: 9780226500430
Category : Philosophy
Languages : en
Pages : 196
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Book Description
Mansfield's translation of this classic work, in combination with the new material added for this edition, makes it the definitive version of The Prince, indispensable to scholars, students, and lovers of the dark art of politics.
