Author: Wilhelmina Wosinska
Publisher: Psychology Press
ISBN: 1135705976
Category : Language Arts & Disciplines
Languages : en
Pages : 370
Book Description
Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.
The Practice of Social Influence in Multiple Cultures
Author: Wilhelmina Wosinska
Publisher: Psychology Press
ISBN: 1135705976
Category : Language Arts & Disciplines
Languages : en
Pages : 370
Book Description
Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.
Publisher: Psychology Press
ISBN: 1135705976
Category : Language Arts & Disciplines
Languages : en
Pages : 370
Book Description
Intended for scholars and professionals interested in cross- and multicultural research into the mechanisms of the social influnce process.
Persuasion
Author: Robert H Gass
Publisher: Routledge
ISBN: 1351806246
Category : Language Arts & Disciplines
Languages : en
Pages : 652
Book Description
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Publisher: Routledge
ISBN: 1351806246
Category : Language Arts & Disciplines
Languages : en
Pages : 652
Book Description
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Skilled Interpersonal Communication
Author: Owen Hargie
Publisher: Routledge
ISBN: 1134588186
Category : Mathematics
Languages : en
Pages : 553
Book Description
Previous editions ('Social Skills in Interpersonal Communication') have established this work as the standard textbook on communication. Directly relevant to a multiplicity of research areas and professions, this thoroughly revised and updated edition has been expanded to include the latest research as well as a new chapter on negotiating. Key examples and summaries have been augmented to help contextualise the theory of skilled interpersonal communication in terms of its practical applications. Combining both clarity and a deep understanding of the subject matter, the authors have succeeded in creating a new edition which will be essential to anyone studying or working in the field of interpersonal communication.
Publisher: Routledge
ISBN: 1134588186
Category : Mathematics
Languages : en
Pages : 553
Book Description
Previous editions ('Social Skills in Interpersonal Communication') have established this work as the standard textbook on communication. Directly relevant to a multiplicity of research areas and professions, this thoroughly revised and updated edition has been expanded to include the latest research as well as a new chapter on negotiating. Key examples and summaries have been augmented to help contextualise the theory of skilled interpersonal communication in terms of its practical applications. Combining both clarity and a deep understanding of the subject matter, the authors have succeeded in creating a new edition which will be essential to anyone studying or working in the field of interpersonal communication.
The Handbook of Attitudes
Author: Dolores Albarracin
Publisher: Psychology Press
ISBN: 1135626170
Category : Business & Economics
Languages : en
Pages : 841
Book Description
This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
Publisher: Psychology Press
ISBN: 1135626170
Category : Business & Economics
Languages : en
Pages : 841
Book Description
This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
Communication Skills for Effective Management
Author: Owen Hargie
Publisher: Bloomsbury Publishing
ISBN: 1403938938
Category : Business & Economics
Languages : en
Pages : 450
Book Description
It is now widely recognized that communication is at the very heart of effective management. There is therefore an ever-expanding demand for valid and generalizable information on how best to relate to people in organizational contexts. Communication Skills for Effective Management meets this demand. It demonstrates how, for managers to be successful, they need to employ a range of key communication skills, styles and strategies. The contents are based upon the authors' considerable experiences of researching, teaching and consulting in a range of private and public sector organisations. From their academic and real-world involvement they have identified the core skills of effective management, presented in an academically rigorous yet student-friendly way, the reader is encouraged to interact with the material covered. Each chapter contains a series of boxed text, diagrams, tables and illustrations which summarise core points. Exercises are also provided to enable managers to put the material reviewed into practice. All of this is underpinned and supported by a firm foundation of research findings. This will be an excellent text for undergraduate business and management students studying business communication and MBA students. Practising managers will also find this book to be an invaluable resource.
Publisher: Bloomsbury Publishing
ISBN: 1403938938
Category : Business & Economics
Languages : en
Pages : 450
Book Description
It is now widely recognized that communication is at the very heart of effective management. There is therefore an ever-expanding demand for valid and generalizable information on how best to relate to people in organizational contexts. Communication Skills for Effective Management meets this demand. It demonstrates how, for managers to be successful, they need to employ a range of key communication skills, styles and strategies. The contents are based upon the authors' considerable experiences of researching, teaching and consulting in a range of private and public sector organisations. From their academic and real-world involvement they have identified the core skills of effective management, presented in an academically rigorous yet student-friendly way, the reader is encouraged to interact with the material covered. Each chapter contains a series of boxed text, diagrams, tables and illustrations which summarise core points. Exercises are also provided to enable managers to put the material reviewed into practice. All of this is underpinned and supported by a firm foundation of research findings. This will be an excellent text for undergraduate business and management students studying business communication and MBA students. Practising managers will also find this book to be an invaluable resource.
The Dynamics of Persuasion
Author: Richard M. Perloff
Publisher: Routledge
ISBN: 113520392X
Category : Language Arts & Disciplines
Languages : en
Pages : 561
Book Description
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Publisher: Routledge
ISBN: 113520392X
Category : Language Arts & Disciplines
Languages : en
Pages : 561
Book Description
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
The Psychology of Attitudes and Attitude Change
Author: Greg Maio
Publisher: SAGE
ISBN: 1473916690
Category : Psychology
Languages : en
Pages : 369
Book Description
What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed, celebrity misadventure? Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field. In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes. Key features of the new edition: Key Terms, Key Points and a Glossary Research Highlights that illustrate interesting and important case studies and their findings Useful recaps of ′What we have learned′ and ′What do you think?′ questions at the end of chapters to get students thinking A new Companion Website (study.sagepub.com/maiohaddock) with useful material for both instructors and students
Publisher: SAGE
ISBN: 1473916690
Category : Psychology
Languages : en
Pages : 369
Book Description
What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed, celebrity misadventure? Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field. In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes. Key features of the new edition: Key Terms, Key Points and a Glossary Research Highlights that illustrate interesting and important case studies and their findings Useful recaps of ′What we have learned′ and ′What do you think?′ questions at the end of chapters to get students thinking A new Companion Website (study.sagepub.com/maiohaddock) with useful material for both instructors and students
Psychology of Sustainability
Author: Robert G. Jones
Publisher: Routledge
ISBN: 1135016305
Category : Psychology
Languages : en
Pages : 351
Book Description
Psychology of Sustainability: An Applied Perspective examines the many psychological factors that lead to human behavioral effects on the environment. Each chapter will apply elements from a basic research area into the context of criteria specific to sustainability. Increased interest has led many universities to offer courses on "Psychology of Sustainability." This book is the perfect text to provide an introduction to the subject. Throughout the book, readers will find new ways of framing questions related to human adaptability and evolutionary psychology. Psychology of Sustainability is ideal for students or professionals who are looking to contribute to the conversation.
Publisher: Routledge
ISBN: 1135016305
Category : Psychology
Languages : en
Pages : 351
Book Description
Psychology of Sustainability: An Applied Perspective examines the many psychological factors that lead to human behavioral effects on the environment. Each chapter will apply elements from a basic research area into the context of criteria specific to sustainability. Increased interest has led many universities to offer courses on "Psychology of Sustainability." This book is the perfect text to provide an introduction to the subject. Throughout the book, readers will find new ways of framing questions related to human adaptability and evolutionary psychology. Psychology of Sustainability is ideal for students or professionals who are looking to contribute to the conversation.
The preparation of German entrepreneurs for the different cultural peculiarities of negotiations with Chinese business partners
Author: Monika Koeckeritz
Publisher: BoD – Books on Demand
ISBN: 3734772451
Category : Political Science
Languages : en
Pages : 121
Book Description
Today People’s Republic of China is emerging as one of the major global economies. But a lot of negotiations between German and Chinese businessmen have failed in China because German entrepreneurs have not been sufficiently prepared for the different cultural peculiarities of negotiations with Chinese business partners. This dissertation will analyse the cultural peculiarities of negotiations with Chinese business partners. Different theories about culture, communication and negotiations and their interactions are examined. The researcher will analyse differences between the German and Chinese business culture including the values influencing the German and Chinese business behaviour and communication style. A comparison of the German culture and negotiation skills with the Chinese culture and negotiation skills will be drawn. Prerequisites to commitment in China will be investigated and the Chinese framework of communication will be identified. Furthermore the Chinese bargaining and negotiation tactics as well as the purpose and format of Chinese negotiations will be discovered and the importance of “guanxi” and “mianxi” and their effects on business behaviour will be identified. The researcher will also advance the hypothesis that China has faced and will face the influence of materialism as a force undermining traditional values. To prove this hypothesis, she will analyse potential factors and forces that influence Chinese culture and with it the negotiations with Chinese business partners.
Publisher: BoD – Books on Demand
ISBN: 3734772451
Category : Political Science
Languages : en
Pages : 121
Book Description
Today People’s Republic of China is emerging as one of the major global economies. But a lot of negotiations between German and Chinese businessmen have failed in China because German entrepreneurs have not been sufficiently prepared for the different cultural peculiarities of negotiations with Chinese business partners. This dissertation will analyse the cultural peculiarities of negotiations with Chinese business partners. Different theories about culture, communication and negotiations and their interactions are examined. The researcher will analyse differences between the German and Chinese business culture including the values influencing the German and Chinese business behaviour and communication style. A comparison of the German culture and negotiation skills with the Chinese culture and negotiation skills will be drawn. Prerequisites to commitment in China will be investigated and the Chinese framework of communication will be identified. Furthermore the Chinese bargaining and negotiation tactics as well as the purpose and format of Chinese negotiations will be discovered and the importance of “guanxi” and “mianxi” and their effects on business behaviour will be identified. The researcher will also advance the hypothesis that China has faced and will face the influence of materialism as a force undermining traditional values. To prove this hypothesis, she will analyse potential factors and forces that influence Chinese culture and with it the negotiations with Chinese business partners.
The Psychology of Attitudes and Attitude Change
Author: Gregory R. Maio
Publisher: SAGE Publications
ISBN: 141292975X
Category : Psychology
Languages : en
Pages : 289
Book Description
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.
Publisher: SAGE Publications
ISBN: 141292975X
Category : Psychology
Languages : en
Pages : 289
Book Description
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.