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Author: Maria Elles Scott
Publisher: SAGE Publications
ISBN: 1071818465
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
Author: Maria Elles Scott
Publisher: SAGE Publications
ISBN: 1071818465
Category : Language Arts & Disciplines
Languages : en
Pages : 233
Get Book Here
Book Description
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
Author: Maria Elles Scott
Publisher: Sage Publications, Incorporated
ISBN: 9781544397573
Category :
Languages : en
Pages : 204
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Book Description
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext lays out concepts, applications, and examples in campaign building, and then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client's needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student's trusted resource as they take their first steps into the world of PR.
Author: Regina M. Luttrell
Publisher: SAGE Publications
ISBN: 1506332536
Category : Language Arts & Disciplines
Languages : en
Pages : 542
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Book Description
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Author: Kristin Johnson
Publisher: Routledge
ISBN: 0429785542
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.
Author: Randy Bobbitt
Publisher: Pearson
ISBN: 9780205943593
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 0205943594 / 9780205943593 Developing the Public Relations Campaign Plus MySearchLab with eText -- Access Card Package Package consists of: 0205066720 / 9780205066728 Developing the Public Relations Campaign 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card
Author: Alan R. Stephenson
Publisher: Taylor & Francis
ISBN: 0240818601
Category : Language Arts & Disciplines
Languages : en
Pages : 374
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Book Description
The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. Factual information is presented in easy-to-digest modules and projects that encourage active participation. Each chapter concludes with a self-study section students can use to test themselves. The companion website illustrates techniques and concepts with audio and visual examples that help students to learn better broadcast performace techniques. New to this edition are brand new audio clips and videos, interviews with industry professionals, and updated content throughout, including a new section on social media in the news.
Author: Stéphane Courtois
Publisher: Harvard University Press
ISBN: 9780674076082
Category : History
Languages : en
Pages : 920
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Book Description
This international bestseller plumbs recently opened archives in the former Soviet bloc to reveal the accomplishments of communism around the world. The book is the first attempt to catalogue and analyse the crimes of communism over 70 years.
Author: Shannon R. Lane
Publisher: Springer
ISBN: 3319685880
Category : Social Science
Languages : en
Pages : 512
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Book Description
This social work book is the first of its kind, describing practical steps that social workers can take to shape and influence both policy and politics. It prepares social workers and social work students to impact political action and subsequent policy, with a detailed real-world framework for turning ideas into concrete goals and strategies for effecting change. Tracing the roots of social work in response to systemic social inequality, it clearly relates the tenets of social work to the challenges and opportunities of modern social change. The book identifies the core domains of political social work, including engaging individuals and communities in voting, influencing policy agendas, and seeking and holding elected office. Chapters elaborate on the necessary skills for political social work, featuring discussion, examples, and critical thinking exercises in such vital areas as: Power, empowerment, and conflict: engaging effectively with power in political settings. Getting on the agenda: assessing the political context and developing political strategy. Planning the political intervention: advocacy and electoral campaigns. Empowering voters Persuasive political communication. Budgeting and allocating resources. Evaluating political social work efforts. Making ethical decisions in political social work. Political Social Work is a potent reference for social work professionals, practitioners, and students seeking core political knowledge and skills to practically advance their work. For specialists and generalists alike, it solidifies political action as vital for the evolution of the field.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Fran R. Matera
Publisher: Addison-Wesley Longman
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.
