Author: Anthony Ekanem
Publisher: Anthony Ekanem
ISBN: 3961125309
Category : Self-Help
Languages : en
Pages : 61
Book Description
You have probably had someone tell you to think positive when you were in a trying situation. That is because the power of positive thinking is something that is a widely held belief. Most people easily accept that when you give off positive energy, you can infect others with that positive energy and that they will return that energy to you. It is basically the idea that what you put out there will come back to you. Positive influences are all around us. They exist because people love to feel good. People prefer the positive to the negative. You can likely relate to this. You would probably rather be around someone who is upbeat and full of energy than someone who is depressed and moping around. People see that thinking positive and having a positive attitude can play a large role in their life. Positive thinking can be very powerful and by putting it to work in your life, you can reap the positive benefits.
The Power of Positive, Creative and Innovative Thinking
Author: Anthony Ekanem
Publisher: Anthony Ekanem
ISBN: 3961125309
Category : Self-Help
Languages : en
Pages : 61
Book Description
You have probably had someone tell you to think positive when you were in a trying situation. That is because the power of positive thinking is something that is a widely held belief. Most people easily accept that when you give off positive energy, you can infect others with that positive energy and that they will return that energy to you. It is basically the idea that what you put out there will come back to you. Positive influences are all around us. They exist because people love to feel good. People prefer the positive to the negative. You can likely relate to this. You would probably rather be around someone who is upbeat and full of energy than someone who is depressed and moping around. People see that thinking positive and having a positive attitude can play a large role in their life. Positive thinking can be very powerful and by putting it to work in your life, you can reap the positive benefits.
Publisher: Anthony Ekanem
ISBN: 3961125309
Category : Self-Help
Languages : en
Pages : 61
Book Description
You have probably had someone tell you to think positive when you were in a trying situation. That is because the power of positive thinking is something that is a widely held belief. Most people easily accept that when you give off positive energy, you can infect others with that positive energy and that they will return that energy to you. It is basically the idea that what you put out there will come back to you. Positive influences are all around us. They exist because people love to feel good. People prefer the positive to the negative. You can likely relate to this. You would probably rather be around someone who is upbeat and full of energy than someone who is depressed and moping around. People see that thinking positive and having a positive attitude can play a large role in their life. Positive thinking can be very powerful and by putting it to work in your life, you can reap the positive benefits.
The Creative Mindset
Author: Jeff DeGraff
Publisher: Berrett-Koehler Publishers
ISBN: 1523090170
Category : Business & Economics
Languages : en
Pages : 166
Book Description
“Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”
Publisher: Berrett-Koehler Publishers
ISBN: 1523090170
Category : Business & Economics
Languages : en
Pages : 166
Book Description
“Jeff and Staney emphasize that small acts of creativity can have huge consequences and that ordinary people can do extraordinary things if they can see the opportunities in front of them.” —Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skills—all employees can be creative. Often, all they lack is a fitting mindset and the right skills. The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world. It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”
Building Success: The Power of Imagination, Unlocking Creativity and Innovation
Author: Isaac Medina
Publisher: KNI Publishing Inc
ISBN:
Category : Business & Economics
Languages : en
Pages : 71
Book Description
Are you ready to unlock your full potential and unleash your creative genius? Do you want to learn how to harness the power of imagination to fuel your creativity, spark innovation, and drive personal and professional success? Are you an aspiring entrepreneur, a creative professional, a student, or anyone looking to ignite their imagination and unleash their full creative potential? Imagine if you will, a young boy in Sydney, Australia by the name of Ben Pasternak, who through curiosity, determination and creativity developed his first mobile game, "Impossible Rush". In todays world that might not sound as exciting as I make it sound. But "Impossible Rush" was not just another mobile game, it was a testament to Ben's innovative thinking and his ability to create engaging and addictive experiences. The game required players to match colors quickly to earn points, and its simple yet challenging gameplay captured the attention of millions of gamers worldwide. To Ben's surprise and delight, "Impossible Rush" became an overnight sensation, garnering millions of downloads and earning rave reviews from gamers and critics alike. This early success was a turning point for Ben, inspiring him to explore new opportunities. Ben was able to turn curiosity, creativity and imagination into something more. After graduating from high school, Ben decided to pursue his entrepreneurial dreams full-time and founded his first startup, Flogg, a social marketplace app that enables users to buy and sell items with their friends and local communities. With his passion for technology, innovative ideas, and relentless determination, Ben worked tirelessly to develop, launch, and scale Flogg into a successful business that attracted millions of users and generated significant revenue. What does it take? The role of imagination in personal growth and development. The difference between creativity and innovation and their significance in driving progress. Practical tips, exercises, and strategies to unlock and unleash their creative potential. How to overcome obstacles, embrace failure, and learn from mistakes to fuel continuous growth and improvement. The importance of collaboration, teamwork, and community in fostering creativity, sparking innovation, and making a positive impact on society. Are you ready to unlock your creative potential, unleash your imagination, and make a positive impact on your life, work, and community? If so, then don't wait any longer! Start reading "Building Success: The Power of Imagination, Unlocking Creativity and Innovation" today! Remember, the only limits that exist are the ones you place on yourself. So, dare to dream big, embrace curiosity, explore new possibilities, and unleash your full creative potential with "The Power of Imagination: Unlocking Creativity and Innovation."
Publisher: KNI Publishing Inc
ISBN:
Category : Business & Economics
Languages : en
Pages : 71
Book Description
Are you ready to unlock your full potential and unleash your creative genius? Do you want to learn how to harness the power of imagination to fuel your creativity, spark innovation, and drive personal and professional success? Are you an aspiring entrepreneur, a creative professional, a student, or anyone looking to ignite their imagination and unleash their full creative potential? Imagine if you will, a young boy in Sydney, Australia by the name of Ben Pasternak, who through curiosity, determination and creativity developed his first mobile game, "Impossible Rush". In todays world that might not sound as exciting as I make it sound. But "Impossible Rush" was not just another mobile game, it was a testament to Ben's innovative thinking and his ability to create engaging and addictive experiences. The game required players to match colors quickly to earn points, and its simple yet challenging gameplay captured the attention of millions of gamers worldwide. To Ben's surprise and delight, "Impossible Rush" became an overnight sensation, garnering millions of downloads and earning rave reviews from gamers and critics alike. This early success was a turning point for Ben, inspiring him to explore new opportunities. Ben was able to turn curiosity, creativity and imagination into something more. After graduating from high school, Ben decided to pursue his entrepreneurial dreams full-time and founded his first startup, Flogg, a social marketplace app that enables users to buy and sell items with their friends and local communities. With his passion for technology, innovative ideas, and relentless determination, Ben worked tirelessly to develop, launch, and scale Flogg into a successful business that attracted millions of users and generated significant revenue. What does it take? The role of imagination in personal growth and development. The difference between creativity and innovation and their significance in driving progress. Practical tips, exercises, and strategies to unlock and unleash their creative potential. How to overcome obstacles, embrace failure, and learn from mistakes to fuel continuous growth and improvement. The importance of collaboration, teamwork, and community in fostering creativity, sparking innovation, and making a positive impact on society. Are you ready to unlock your creative potential, unleash your imagination, and make a positive impact on your life, work, and community? If so, then don't wait any longer! Start reading "Building Success: The Power of Imagination, Unlocking Creativity and Innovation" today! Remember, the only limits that exist are the ones you place on yourself. So, dare to dream big, embrace curiosity, explore new possibilities, and unleash your full creative potential with "The Power of Imagination: Unlocking Creativity and Innovation."
Creative Confidence
Author: Tom Kelley
Publisher: Crown Currency
ISBN: 0385349378
Category : Business & Economics
Languages : en
Pages : 306
Book Description
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Publisher: Crown Currency
ISBN: 0385349378
Category : Business & Economics
Languages : en
Pages : 306
Book Description
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Infinite Inspiration Igniting Imagination for Innovation
Author: Brenda Dunams
Publisher: Pencil
ISBN: 9358836288
Category : Self-Help
Languages : en
Pages : 37
Book Description
Exploring the possibilities for, "Infinite Inspiration: Igniting Imagination for Innovation". Infinite Inspiration: Igniting Imagination for Innovation. The term "infinite" implies an unlimited and endless source of inspiration. Inspiration" refers to the spark that ignites our creativity and fuels our desire to innovate. "Igniting Imagination" signifies the process of awakening our creative faculties and unleashing our imaginative potential. "For Innovation" emphasizes the purpose of this infinite inspiration: to drive innovation. Overall, "Infinite Inspiration: Igniting Imagination for Innovation" is a powerful concept that encourages us to tap into the limitless wellspring of ideas and creativity within us.
Publisher: Pencil
ISBN: 9358836288
Category : Self-Help
Languages : en
Pages : 37
Book Description
Exploring the possibilities for, "Infinite Inspiration: Igniting Imagination for Innovation". Infinite Inspiration: Igniting Imagination for Innovation. The term "infinite" implies an unlimited and endless source of inspiration. Inspiration" refers to the spark that ignites our creativity and fuels our desire to innovate. "Igniting Imagination" signifies the process of awakening our creative faculties and unleashing our imaginative potential. "For Innovation" emphasizes the purpose of this infinite inspiration: to drive innovation. Overall, "Infinite Inspiration: Igniting Imagination for Innovation" is a powerful concept that encourages us to tap into the limitless wellspring of ideas and creativity within us.
Creativity
Author: John Cleese
Publisher: Crown
ISBN: 0385348282
Category : Self-Help
Languages : en
Pages : 76
Book Description
The legendary comedian, actor, and writer of Monty Python, Fawlty Towers, and A Fish Called Wanda fame shares his key ideas about creativity: that it’s a learnable, improvable skill. “Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside.”—John Cleese You might think that creativity is some mysterious, rare gift—one that only a few possess. But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, creativity is a skill that anyone can acquire. Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of creativity and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall? We can all be more creative. John Cleese shows us how.
Publisher: Crown
ISBN: 0385348282
Category : Self-Help
Languages : en
Pages : 76
Book Description
The legendary comedian, actor, and writer of Monty Python, Fawlty Towers, and A Fish Called Wanda fame shares his key ideas about creativity: that it’s a learnable, improvable skill. “Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside.”—John Cleese You might think that creativity is some mysterious, rare gift—one that only a few possess. But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, creativity is a skill that anyone can acquire. Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of creativity and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall? We can all be more creative. John Cleese shows us how.
Creative Intelligence
Author: Bruce Nussbaum
Publisher: Harper Collins
ISBN: 0062088432
Category : Psychology
Languages : en
Pages : 282
Book Description
Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism. Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social. Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.
Publisher: Harper Collins
ISBN: 0062088432
Category : Psychology
Languages : en
Pages : 282
Book Description
Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism. Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social. Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.
Positive Imaging
Author: Norman Vincent Peale
Publisher: Open Road Media
ISBN: 1504023250
Category : Self-Help
Languages : en
Pages : 156
Book Description
The #1 New York Times–bestselling author and self-help expert combines visualization and prayer to enhance the power of positive thinking. Norman Vincent Peale’s groundbreaking self-help classic, The Power of Positive Thinking, has dramatically transformed countless lives throughout the world with its powerful message of constructive affirmation. Positive Imaging builds on the principles originally presented in Dr. Peale’s life-changing, multi-million-copy bestseller, offering step-by-step guidance that will help you break through the barriers that stand in the way of achieving the harmony, happiness, and success you so fervently desire. In this essential volume, Dr. Peale takes the positive thinking idea a step further. By employing a potent mental process called “imaging,” you can eliminate problems and take firm control of your life. Keeping a clear and vivid picture of a desired goal in your mind until it becomes part of your subconscious will help you actualize your objectives by releasing previously untapped inner energies. With Positive Imaging you can banish fear and loneliness, strengthen and gain new confidence in your interpersonal relationships, improve your health, and eliminate your financial worries. The path to mental and physical wellness, spiritual well-being, and overall success in life is opening up right in front of you—let Dr. Peale show you the way.
Publisher: Open Road Media
ISBN: 1504023250
Category : Self-Help
Languages : en
Pages : 156
Book Description
The #1 New York Times–bestselling author and self-help expert combines visualization and prayer to enhance the power of positive thinking. Norman Vincent Peale’s groundbreaking self-help classic, The Power of Positive Thinking, has dramatically transformed countless lives throughout the world with its powerful message of constructive affirmation. Positive Imaging builds on the principles originally presented in Dr. Peale’s life-changing, multi-million-copy bestseller, offering step-by-step guidance that will help you break through the barriers that stand in the way of achieving the harmony, happiness, and success you so fervently desire. In this essential volume, Dr. Peale takes the positive thinking idea a step further. By employing a potent mental process called “imaging,” you can eliminate problems and take firm control of your life. Keeping a clear and vivid picture of a desired goal in your mind until it becomes part of your subconscious will help you actualize your objectives by releasing previously untapped inner energies. With Positive Imaging you can banish fear and loneliness, strengthen and gain new confidence in your interpersonal relationships, improve your health, and eliminate your financial worries. The path to mental and physical wellness, spiritual well-being, and overall success in life is opening up right in front of you—let Dr. Peale show you the way.
Unwind Your Mind: The Power of Affirmations and Meditation for Stress Relief
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 123
Book Description
Are the demands of modern life leaving you feeling overwhelmed, stressed, and disconnected from your inner self? In a world filled with constant noise and chaos, finding tranquility and balance can seem like an impossible dream. But it's not! Introducing "Unwind Your Mind: The Power of Affirmations and Meditation for Stress Relief." This groundbreaking book is your essential guide to unlocking the secrets of inner peace, self-discovery, and holistic well-being. Why "Unwind Your Mind" Is Your Must-Have Companion: 🌟 Empower Yourself with Affirmations: Learn how to harness the incredible power of affirmations to reshape your thoughts, beliefs, and life. Craft affirmations that resonate with your goals, and witness how they effortlessly transform your mindset, boost your self-esteem, and eliminate stress. 🌟 Master the Art of Meditation: Dive into the ancient practice of meditation, demystified and made accessible for everyone. Discover the profound benefits of meditation, from stress reduction and emotional balance to improved focus and enhanced creativity. 🌟 Healing from Within: Uncover the hidden potential of affirmations and meditation to heal both your body and soul. Manage chronic pain, release emotional traumas, and cultivate a deep sense of well-being, all within the soothing embrace of these practices. 🌟 Enhance Relationships: Strengthen your bonds with loved ones, improve your romantic life, and become a better communicator through the transformative power of affirmations and meditation. Experience more profound connections and a more harmonious life. 🌟 Boost Creativity and Innovation: Whether you're an artist, entrepreneur, or simply seeking to enhance your problem-solving skills, "Unwind Your Mind" reveals how affirmations and meditation can unlock your creative potential, fostering innovative thinking and fresh perspectives. 🌟 Achieve a Fulfilling Life: Craft a personalized daily routine that integrates affirmations and meditation seamlessly into your life. Watch as your daily dose of positivity and mindfulness propels you towards your dreams, helping you lead a more balanced and joyful existence. "Unwind Your Mind" is your roadmap to a life filled with tranquility, resilience, and purpose. It's time to shed the burdens of stress, self-doubt, and anxiety, and embrace the limitless possibilities that affirmations and meditation offer. Don't miss this chance to transform your life and experience the peace and happiness you've always deserved. Order "Unwind Your Mind: The Power of Affirmations and Meditation for Stress Relief" today and embark on a journey towards a more vibrant, fulfilled you! Your path to inner peace begins here.
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 123
Book Description
Are the demands of modern life leaving you feeling overwhelmed, stressed, and disconnected from your inner self? In a world filled with constant noise and chaos, finding tranquility and balance can seem like an impossible dream. But it's not! Introducing "Unwind Your Mind: The Power of Affirmations and Meditation for Stress Relief." This groundbreaking book is your essential guide to unlocking the secrets of inner peace, self-discovery, and holistic well-being. Why "Unwind Your Mind" Is Your Must-Have Companion: 🌟 Empower Yourself with Affirmations: Learn how to harness the incredible power of affirmations to reshape your thoughts, beliefs, and life. Craft affirmations that resonate with your goals, and witness how they effortlessly transform your mindset, boost your self-esteem, and eliminate stress. 🌟 Master the Art of Meditation: Dive into the ancient practice of meditation, demystified and made accessible for everyone. Discover the profound benefits of meditation, from stress reduction and emotional balance to improved focus and enhanced creativity. 🌟 Healing from Within: Uncover the hidden potential of affirmations and meditation to heal both your body and soul. Manage chronic pain, release emotional traumas, and cultivate a deep sense of well-being, all within the soothing embrace of these practices. 🌟 Enhance Relationships: Strengthen your bonds with loved ones, improve your romantic life, and become a better communicator through the transformative power of affirmations and meditation. Experience more profound connections and a more harmonious life. 🌟 Boost Creativity and Innovation: Whether you're an artist, entrepreneur, or simply seeking to enhance your problem-solving skills, "Unwind Your Mind" reveals how affirmations and meditation can unlock your creative potential, fostering innovative thinking and fresh perspectives. 🌟 Achieve a Fulfilling Life: Craft a personalized daily routine that integrates affirmations and meditation seamlessly into your life. Watch as your daily dose of positivity and mindfulness propels you towards your dreams, helping you lead a more balanced and joyful existence. "Unwind Your Mind" is your roadmap to a life filled with tranquility, resilience, and purpose. It's time to shed the burdens of stress, self-doubt, and anxiety, and embrace the limitless possibilities that affirmations and meditation offer. Don't miss this chance to transform your life and experience the peace and happiness you've always deserved. Order "Unwind Your Mind: The Power of Affirmations and Meditation for Stress Relief" today and embark on a journey towards a more vibrant, fulfilled you! Your path to inner peace begins here.
The Leader's Guide to Lateral Thinking Skills
Author: Paul Sloane
Publisher: Kogan Page Publishers
ISBN: 9780749447977
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Poses the question, how can you energize people to see problems not as obstacles to success but as opportunities for innovation? Looks at what makes a lateral leader - the kind of person who can create a climate of creativity by inspiring people to have the confidence to take risks, and who can then develop their skills in creative techniques. Presents practical exercises for implementing the principles of lateral thinking and uses real-life examples to illustrate the rules, principles and processes involved.
Publisher: Kogan Page Publishers
ISBN: 9780749447977
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Poses the question, how can you energize people to see problems not as obstacles to success but as opportunities for innovation? Looks at what makes a lateral leader - the kind of person who can create a climate of creativity by inspiring people to have the confidence to take risks, and who can then develop their skills in creative techniques. Presents practical exercises for implementing the principles of lateral thinking and uses real-life examples to illustrate the rules, principles and processes involved.