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The Power of Innovation

The Power of Innovation PDF Author: Min Basadur
Publisher: Financial Times/Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 362

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Book Description
The corporate winners of the next century will be those enterprises who learn how to harness the creative talent of every individual in a systematic way for the betterment of the organization and the customer. This book lays out a proven framework based on the Simplex Process for divergent thinking, developed by Dr. Basadur at the Center for Research in Applied Creativity in Ontario and implemented with major international corporations.