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Author: Shane Williams
Publisher: BookPOD
ISBN: 0645161713
Category : Computers
Languages : en
Pages : 206
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Book Description
Attention Platform Owners! Are you under pressure from stakeholders to deliver results faster and increase the value from your platform? Do you worry that platform investments are expensive but offer limited returns? Are you the owner or custodian of a platform and wondering where to start? The Platform Owner's Guidebook answers these questions and more to help you maximise your platform's value. You'll learn how to build capability around your investment – the secret sauce that turns expensive licenses into exponential value. Based on a framework developed over twenty years working client-side, the book explores the platform owner's journey with plenty of stories – the good, the bad and the ugly. It is full of real-world observations and applications from an author who deeply understands the challenges of platforms.
Author: Shane Williams
Publisher: BookPOD
ISBN: 0645161713
Category : Computers
Languages : en
Pages : 206
Get Book
Book Description
Attention Platform Owners! Are you under pressure from stakeholders to deliver results faster and increase the value from your platform? Do you worry that platform investments are expensive but offer limited returns? Are you the owner or custodian of a platform and wondering where to start? The Platform Owner's Guidebook answers these questions and more to help you maximise your platform's value. You'll learn how to build capability around your investment – the secret sauce that turns expensive licenses into exponential value. Based on a framework developed over twenty years working client-side, the book explores the platform owner's journey with plenty of stories – the good, the bad and the ugly. It is full of real-world observations and applications from an author who deeply understands the challenges of platforms.
Author: Steve Blank
Publisher: John Wiley & Sons
ISBN: 1119690722
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Author: Paul Belleflamme
Publisher: Taylor & Francis
ISBN: 0429956215
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
The first academically rigorous guide for professionals looking to understand and implement platform strategy Introduces and explains new tools of strategic management, and explains how to adapt well-established ones for platform-based business models Encompasses all kinds of platforms: two-sided or multi-sided; online, offline, or hybrid; for-profit or with a social aim; B2B, B2C or C2C
Author: J. H. Pii
Publisher:
ISBN:
Category :
Languages : en
Pages : 74
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Book Description
If you want to generate passive revenue, multiple cash flows, control your industry's innovation, know more about your customers and market trends, and steer your competition to your favor, then keep reading. Everywhere you look you see platforms. You must buy a gift, you do it on Amazon or a used one on eBay. You do not have your car; so you go with Uber or Lyft: platforms. Most of your social life is done on either direct messages, Facebook, WhatsApp, or Twitter, again: platforms. When you need to unwind from a hard day's work you fire up either Netflix, entertainment: platforms. While ordering food to arrive from either UberEats, JustEat, or Deliveroo, you guessed it, all: platforms. Even that you are seeing this on a platform is a shiny irony in of itself. The platform business model is not new. It can be traced back to the agricultural revolution of farmers markets. But through a digital transformation, of putting your business into an online platform, substantial benefits will start to show. You will experience significant organic growth; you will gain organic insights into your industry and customers to directly aid you in your R&D and strategy development; you will through your producers on your platform be able to control compatibility and standardization in your industry, and thus, larger, innovation. In other words, you will be able to steer competition to your favor. But with everything there are complications. A platform is the meeting place of producers and consumers. But the producers do not come if there are no consumers, and the consumers do not come if there are nothing to purchase. How do you get over this interdependency? How do you manage both a producing side and your consumer side? Are you hands-on or hands-off? Where in the platform business model are the pitfalls? This book will give you the answers to all those questions and then some. It is meant as a thorough introduction to the Platform Business Model - to show you the model, its benefits, the challenges; ultimately for you to see if you should launch one, or if it would be a grave detriment. Get acquainted with the Platform Business Model and discover if you are missing out on it. What category of the Platform Business Model would suit you best? You will be able to answer the question of how do you get the independent producers if you cannot get customers and vice versa? Whether you should or should not launch a platform, in this book you will know how to determine that. You will know how the Platform Business Model can both bring you soft and direct control over your industry and your competitors. You will know what unique alteration the Platform Business Model hold, that few know about - not even the Big Technology Platforms. You have heard of 'Too Big To Fail', but here you will discover 'Too Big SO You Fail', and how to avoid it. In this book you will discover what the business model is, how to launch it, when not to launch it, how to manage it, and if a unique variant of the model is more for you. I have done the research; I hold two master's degrees in international business and management. And, it would be foolish to not learn about it and consider it, because huge opportunity costs could be attached to whatever you decide right now. So, if you want to not miss out and rake in the cash flows, control, insights, and organic growth, then scroll up and click the Add to Cart Button.
Author: Chandan Lal Patary
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 717
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Book Description
Choose to be a remarkable Product Leader? Does every consumer choose your product and solution? Does your track record confirm that wherever the product you build, your consumers talk about your awesome products and solutions? Based on my one decade of research and interaction with dozens of great product teams, I have created this volume. This guidebook is for all the team members, managers, leaders, and coaches who choose to develop an awesome, outstanding product. The new VUCA world and digital transformations are the movers and shakers for all! This guidebook is a game-changer! This guidebook talks about eight forces for building an Awesome Product and solution, The First force is “Leadership Contribution to Product Management”, The Second force is “Customer Contribution to Product Management”, The Third force is “Technology Contribution to Product Management”, The Fourth force is “Organizational Cultural contribution to Product Management”, The Fifth force is “High-Performance team contribution to Product Management”, The sixth force is “User Experience in Product Management”, The seventh force is “Process Contribution to Product Management” and Eight force is “Marketing Management Contribution to Product Management.” These Eight forces empower Product team members to obtain business agility. The author has emphasized many challenges, use cases, stories, case studies, checklists, mind maps, and thought-provoking questions for the readers to reflect on and act upon. With all this enablement, this book is more pragmatic for readers. The author has shared many theoretical concepts for the readers to work out and further research to strengthen learning in those areas so that readers can become apt team players in high-performance teams.
Author: Bob Graham
Publisher: CQ Press
ISBN: 1483324060
Category : Political Science
Languages : en
Pages : 400
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Book Description
In 2016, Americans fed up with the political process vented that frustration with their votes. Republicans nominated for president a wealthy businessman and former reality show host best known on the campaign trail for his sharp rhetoric against immigration and foreign trade. Democrats nearly selected a self-described socialist who ran on a populist platform against the influence of big money in politics. While it is not surprising that Americans would channel their frustrations into votes for contenders who pledge to end business as usual, the truth is that we don’t have to pin our hopes for greater participation on any one candidate. All of us have a say—if we learn, master and practice the skills of effective citizenship. One of the biggest roadblocks to participation in democracy is the perception that privileged citizens and special interests command the levers of power and that everyday Americans can’t fight City Hall. That perception is undoubtedly why a 2015 Pew Charitable Trusts survey found that 74 percent of those Americans surveyed believed that most elected officials didn't care what people like them thought. Graham and Hand intend to change that conventional wisdom by showing citizens how to flex their citizenship muscles. They describe effective citizenship skills and provide tips from civic experts. Even more importantly, they offer numerous examples of everyday Americans who have used their skills to make democracy respond. The reader will see themselves in these examples of citizens who chose to be victorious participants rather than tranquil spectators in the arena of democracy. By the end of the book, you will have new confidence that citizen participation is the lifeblood of America -- and will be ready to make governments work for you, not the other way around.
Author: Nick Srnicek
Publisher: John Wiley & Sons
ISBN: 1509504885
Category : Philosophy
Languages : en
Pages : 120
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Book Description
What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the emergence of platform capitalism. This book critically examines these new business forms, tracing their genesis from the long downturn of the 1970s to the boom and bust of the 1990s and the aftershocks of the 2008 crisis. It shows how the fundamental foundations of the economy are rapidly being carved up among a small number of monopolistic platforms, and how the platform introduces new tendencies within capitalism that pose significant challenges to any vision of a post-capitalist future. This book will be essential reading for anyone who wants to understand how the most powerful tech companies of our time are transforming the global economy."
Author: Wendy Keller
Publisher: Entrepreneur Press
ISBN: 161308353X
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.
Author: Christina Katz
Publisher: Writer's Digest Books
ISBN: 9781582975542
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
Sell Your First Book & Develop a Successful and Sustainable Writing Career Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing. This book offers: A step-by-step approach to creating, growing, and nurturing a platform An economical approach to self-promotion (no need to spend thousands) A clear way to uncover your strengths and weaknesses as an author The strategies that are essential (or not) to online promotion A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered) A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts) After you read this book, you'll be able to answer the inevitable question: "What's your platform?" You'll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won't need any previous knowledge or experience to get started. Growing a writing career isn't just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.
Author: Tabassum Memon
Publisher: Packt Publishing Ltd
ISBN: 1801814902
Category : Computers
Languages : en
Pages : 286
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Book Description
Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.
