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Author: Sal Cincotta
Publisher: Peachpit Press
ISBN: 0133132706
Category : Photography
Languages : en
Pages : 313
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Book Description
If you have finally taken the leap with your photography and gone into business–or if you are considering it– The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding’s elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
Author: Sal Cincotta
Publisher: Peachpit Press
ISBN: 0133132706
Category : Photography
Languages : en
Pages : 313
Get Book Here
Book Description
If you have finally taken the leap with your photography and gone into business–or if you are considering it– The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding’s elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
Author: Sal Cincotta
Publisher: Pearson Education
ISBN: 0321940121
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Learn quickly about all aspects of the lucrative high school senior portrait market, from shooting, posing, and lighting, to pricing, marketing, and contracts! Learn from an established pro photographer who has grown his business into a million-dollar brand Covers all the basics needed to get a high school senior photography business off the ground and running Author has great following and traction via social media, website, and magazine platforms
Author: Damien Lovegrove
Publisher: CRC Press
ISBN: 1136104623
Category : Photography
Languages : en
Pages : 305
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Book Description
World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.
Author: Carolyn E. Wright
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 132
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Book Description
The Photographer's Legal Guide provides essential tools and basic information to navigate the complexities of legal issues in the business of photography. It addresses the important issues such as copyright, taxes, business structures, contracts and insurance in an easy to read and understand manner.
Author: Sarah Petty
Publisher: Greenleaf Book Group
ISBN: 1608322823
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.
Author: Tom Reilly
Publisher: Macmillan
ISBN: 1250099188
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
What would you do if alligators were loose in your office? Or if your place of business changed 80 times during a four month period? What if two of your key employees were infant twins? Or you were asked to manage 130 people who were hired yesterday? Tom Reilly has faced these obstacles and thousands more in his three-decade career managing major motion pictures. He’s led more than 100,000 employees and been responsible for overseeing over two billion dollars in pro-rated production budgets and learned that successful management isn’t about what you want; the question is, what do you NEED? Often filming at live locations, Reilly was forced to adopt a unique set of strategies to accommodate for extreme workplace conditions and the challenge of leading and managing big budget projects, a revolving-door workforce of technicians, and actors such as Al Pacino, Robert de Niro, Tom Hanks, Charlize Theron, Sean Connery, and Harrison Ford. In The Hollywood MBA, Reilly explores the ten key strategies he utilized to manage big crews, big budgets, and big personalities on major motion pictures, and shows us how these strategies can be leveraged in any business for success. With an eye for making small adjustments to management strategy that produce big results, Reilly utilizes the narrative backdrop of the film set as an extreme case study in modern management identifying proven, easy-to-implement, and often counter intuitive practices that will increase engagement, team cohesion, efficiency, creativity, quality, and the bottom line in any industry.
Author: Stephen Bull
Publisher: John Wiley & Sons
ISBN: 1405195843
Category : Photography
Languages : en
Pages : 568
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Book Description
The study of photography has never been more important. A look at today's digital world reveals that a greater number of photographs are being taken each day than at any other moment in history. Countless photographs are disseminated instantly online and more and more photographic images are earning prominent positions and garnering record prices in the rarefied realm of top art galleries. Reflecting this dramatic increase in all things photographic, A Companion to Photography presents a comprehensive collection of original essays that explore a variety of key areas of current debate around the state of photography in the twenty-first century. Essays are grouped and organized in themed sections including photographic interpretation, markets, popular photography, documents, and fine art and provide comprehensive coverage of the subject. Representing a diversity of approaches, essays are written by both established and emerging photographers and scholars, as well as various experts in their respective areas. A Companion to Photography offers scholars and professional photographers alike an essential and up-to-date resource that brings the study of contemporary photography into clear focus.
Author: John Lewell
Publisher: John Wiley & Sons
ISBN: 0470970588
Category : Photography
Languages : en
Pages : 385
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Book Description
Take photos like a pro without breaking the bank by using FREE and nearly FREE software and hardware explained in this book. Get professional looking shots from a low-cost camera Save money by building your own lighting rigs, tripods, monopods and stabilisers for next to nothing Learn how to use older lenses on modern digital cameras, and make your own macro lens, lens hoods, flash diffusers, flash concentrators, decorative Bokeh effect lenses and more Use dozens of FREE and low cost photo applications for processing, viewing, cataloguing, editing, creating HDR, and photo stitching Build powerful photography processing and editing suites with free software and plugins that go head to head with expensive tools like Adobe Photoshop and Lightroom
Author: Michal Heron
Publisher: Allworth Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Discusses such camera and non-camera careers as fine art photographer, dealer, and teacher and includes an interview with a practitioner in each field.
Author: Jon Housman
Publisher: Basic Books
ISBN: 9780738205113
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The official handbook for B-school culture and customs, The MBA Jungle B-School Survival Guide is filled with insights on the MBA experience. It also offers practical advice with a flair and sophistication that will appeal to current and would-be MBA students. Far from your same-old sawdust-dry business-school guide, The MBA Jungle B-School Survival Guide is smart and witty, yet still manages to take business seriously. It covers a full array of topics-from determining if an MBA track is appropriate for you, to decoding curriculum needs, to parlaying classroom relationships and knowledge into job offers. It also outlines the intangibles-such as status and confidence-one can assemble by knowing B-school protocol. Drawing from interviews and focus groups with professors, recruiters, and CEOs, this is a one-stop guide for getting the most out of your MBA and getting ahead in the business world.
