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Author: Robert Smith
Publisher: Hatherleigh Press
ISBN: 1578267099
Category : Health & Fitness
Languages : en
Pages : 186
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Book Description
The Parkinson’s Playbook puts the power in your hands, giving you the knowledge you need to proactively defend yourself against the progression of Parkinson’s disease with energy, vitality, and confidence. The diagnosis of Parkinson’s disease is not an easy one. In The Parkinson’s Playbook, author Robert Smith has prepared an enlightening and engaging “playbook” to help you tackle Parkinson’s head on, including a pro-active offense of lifestyle improvements and defensive measures including cutting-edge medications and natural healing techniques. The Parkinson’s Playbook makes you the MVP of your life—so get out there and win! Also featured in The Parkinson’s Playbook: • How to assemble a line-up of medical and emotional support systems • Learn the importance of exercise to boost strength and relieve stress • Effective, easy-to-implement diet changes for well-being ...and so much more, all with the unique patient’s perspective of the author’s personal experiences fighting—and winning—against his disease.
Author: Robert Smith
Publisher: Hatherleigh Press
ISBN: 1578267099
Category : Health & Fitness
Languages : en
Pages : 186
Get Book Here
Book Description
The Parkinson’s Playbook puts the power in your hands, giving you the knowledge you need to proactively defend yourself against the progression of Parkinson’s disease with energy, vitality, and confidence. The diagnosis of Parkinson’s disease is not an easy one. In The Parkinson’s Playbook, author Robert Smith has prepared an enlightening and engaging “playbook” to help you tackle Parkinson’s head on, including a pro-active offense of lifestyle improvements and defensive measures including cutting-edge medications and natural healing techniques. The Parkinson’s Playbook makes you the MVP of your life—so get out there and win! Also featured in The Parkinson’s Playbook: • How to assemble a line-up of medical and emotional support systems • Learn the importance of exercise to boost strength and relieve stress • Effective, easy-to-implement diet changes for well-being ...and so much more, all with the unique patient’s perspective of the author’s personal experiences fighting—and winning—against his disease.
Author: Gaurav Jain
Publisher: Gaurav Jain
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Are You Ready to Lead with Confidence and Clarity? Forget the guesswork. It's time to transform the way you lead and manage your teams. All you need is the right frameworks, strategies, and a commitment to becoming the best leader you can be—and this book. For the first time, The Leader's Playbook brings together 75 of the most powerful leadership frameworks across 23 essential categories, giving you a step-by-step blueprint to tackle any challenge that comes your way. These are the exact strategies that successful leaders worldwide rely on to drive results, build high-performing teams, and turn vision into reality. Now, they're all in one place, ready for you to put into action. In this book, you will learn how to: - Articulate and align your team with frameworks like The Golden Circle and BHAG. - Navigate complex business landscapes using tools like Porter's Five Forces and The Balanced Scorecard. - Make informed decisions with frameworks like the OODA Loop and Cynefin. - Optimize your team's performance with methods like the Eisenhower Matrix and Lean Startup. - Lead your team through change and challenges with models like ADKAR and Kotter's 8-Step Change Model. - And much more... These aren't just theories. They're actionable frameworks that you can start using today to lead with more clarity, more confidence, and more impact.
Author: Fouad Benyoub
Publisher: Fouad Benyoub
ISBN: 1777855020
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Do you believe that intelligence, not data, can shape better business decisions? Do you want to explore how to gather, analyze, and share competitive intelligence? Do you want to learn what it takes to build efficient competitive intelligence programs? Then The Competitive Intelligence Playbook is for you! In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level. You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program. Let the journey begin!
Author: John Christianson
Publisher: Bloomsbury Publishing USA
ISBN: 1440867879
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
An advisor to many of today's most successful wealth creators explains how to align your values with your wealth, including the ways in which it is earned, managed, and spent, to maximize both wealth and personal fulfillment. Money is something most people fantasize about: if only financial independence became a reality, then life would be easier and more fulfilling. Wealth creators soon discover that while money provides incredible opportunities, it can also bring unexpected consequences: isolation, relationship challenges, and a lack of purpose that are often by-products of achieving financial success. Wealth is a gift that involves practical, psychological, and spiritual stewardship. Wealth creators desperately need advice they can trust to maximize, not just manage, the gift of wealth. Drawing on wisdom from John Christianson's 25 years of experience advising some of the most successful wealth creators in the country, this book explores money emotional intelligence, roadblocks around money and relationships, kids and money, generosity, identity, and aligning your values with your money. The Wealth Creator's Playbook is the go-to guide for individuals who are chasing financial success and the richness of a deeply fulfilling life.
Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 938935448X
Category : Business & Economics
Languages : en
Pages : 728
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Book Description
Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Author: Joe Weinman
Publisher: John Wiley & Sons
ISBN: 1118995392
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
Author: C. Northcote Parkinson
Publisher: Ballantine Books
ISBN: 9780345317681
Category :
Languages : en
Pages :
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Book Description
Author: Donna Jackson Nakazawa
Publisher: Ballantine Books
ISBN: 152479919X
Category : Science
Languages : en
Pages : 322
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Book Description
A thrilling story of scientific detective work and medical potential that illuminates the newly understood role of microglia—an elusive type of brain cell that is vitally relevant to our everyday lives. “The rarest of books: a combination of page-turning discovery and remarkably readable science journalism.”—Mark Hyman, MD, #1 New York Times bestselling author of Food: What the Heck Should I Eat? NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED Until recently, microglia were thought to be helpful but rather boring: housekeeper cells in the brain. But a recent groundbreaking discovery has revealed that they connect our physical and mental health in surprising ways. When triggered—and anything that stirs up the immune system in the body can activate microglia, including chronic stressors, trauma, and viral infections—they can contribute to memory problems, anxiety, depression, and Alzheimer’s. Under the right circumstances, however, microglia can be coaxed back into being angelic healers, able to make brain repairs in ways that help alleviate symptoms and hold the promise to one day prevent disease. With the compassion born of her own experience, award-winning journalist Donna Jackson Nakazawa illuminates this newly understood science, following practitioners and patients on the front lines of treatments that help to “reboot” microglia. In at least one case, she witnesses a stunning recovery—and in others, significant relief from pressing symptoms, offering new hope to the tens of millions who suffer from mental, cognitive, and physical health issues. Hailed as a “riveting,” “stunning,” and “visionary,” The Angel and the Assassin offers us a radically reconceived picture of human health and promises to change everything we thought we knew about how to heal ourselves.
Author: Tom Zaniello
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Performing Arts
Languages : en
Pages : 289
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Book Description
Epidemic cinema remains an enduring genre of contemporary film, ranging from medical dramas to post-apocalyptic thrillers. Using a vast filmography, Zaniello not only details the incredible variety of epidemics and their role in popular culture, but also demonstrates how epidemics, as a rule, have been confronted without proper preparation or deployment of resources in different forms of media. Therefore, Epidemic Films to Die For is the first and the only book that extensively analyzes the history and deployment of films and TV series towards a chronicle of epidemic films. In addition to providing an overview of how widespread disease and illness have been historically depicted via film and media, this book skillfully contextualizes the contemporary ongoing moment in which filmmakers and producers grapple with the cultural imaginary surrounding the COVID-19 pandemic.
Author: Jon Yablonski
Publisher: O'Reilly Media
ISBN: 149205528X
Category : Computers
Languages : en
Pages : 153
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Book Description
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles
