Author: Elizabeth Currid-Halkett
Publisher: Princeton University Press
ISBN: 1400884691
Category : Social Science
Languages : en
Pages : 267
Book Description
How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen’s Theory of the Leisure Class. In that inflammatory classic, which coined the phrase “conspicuous consumption,” Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.
The Sum of Small Things
Author: Elizabeth Currid-Halkett
Publisher: Princeton University Press
ISBN: 1400884691
Category : Social Science
Languages : en
Pages : 267
Book Description
How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen’s Theory of the Leisure Class. In that inflammatory classic, which coined the phrase “conspicuous consumption,” Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.
Publisher: Princeton University Press
ISBN: 1400884691
Category : Social Science
Languages : en
Pages : 267
Book Description
How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen’s Theory of the Leisure Class. In that inflammatory classic, which coined the phrase “conspicuous consumption,” Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.
Dignity
Author: Chris Arnade
Publisher: Penguin
ISBN: 0525534733
Category : Social Science
Languages : en
Pages : 306
Book Description
NATIONAL BESTSELLER "A profound book.... It will break your heart but also leave you with hope." —J.D. Vance, author of Hillbilly Elegy "[A] deeply empathetic book." —The Economist With stark photo essays and unforgettable true stories, Chris Arnade cuts through "expert" pontification on inequality, addiction, and poverty to allow those who have been left behind to define themselves on their own terms. After abandoning his Wall Street career, Chris Arnade decided to document poverty and addiction in the Bronx. He began interviewing, photographing, and becoming close friends with homeless addicts, and spent hours in drug dens and McDonald's. Then he started driving across America to see how the rest of the country compared. He found the same types of stories everywhere, across lines of race, ethnicity, religion, and geography. The people he got to know, from Alabama and California to Maine and Nevada, gave Arnade a new respect for the dignity and resilience of what he calls America's Back Row--those who lack the credentials and advantages of the so-called meritocratic upper class. The strivers in the Front Row, with their advanced degrees and upward mobility, see the Back Row's values as worthless. They scorn anyone who stays in a dying town or city as foolish, and mock anyone who clings to religion or tradition as naïve. As Takeesha, a woman in the Bronx, told Arnade, she wants to be seen she sees herself: "a prostitute, a mother of six, and a child of God." This book is his attempt to help the rest of us truly see, hear, and respect millions of people who've been left behind.
Publisher: Penguin
ISBN: 0525534733
Category : Social Science
Languages : en
Pages : 306
Book Description
NATIONAL BESTSELLER "A profound book.... It will break your heart but also leave you with hope." —J.D. Vance, author of Hillbilly Elegy "[A] deeply empathetic book." —The Economist With stark photo essays and unforgettable true stories, Chris Arnade cuts through "expert" pontification on inequality, addiction, and poverty to allow those who have been left behind to define themselves on their own terms. After abandoning his Wall Street career, Chris Arnade decided to document poverty and addiction in the Bronx. He began interviewing, photographing, and becoming close friends with homeless addicts, and spent hours in drug dens and McDonald's. Then he started driving across America to see how the rest of the country compared. He found the same types of stories everywhere, across lines of race, ethnicity, religion, and geography. The people he got to know, from Alabama and California to Maine and Nevada, gave Arnade a new respect for the dignity and resilience of what he calls America's Back Row--those who lack the credentials and advantages of the so-called meritocratic upper class. The strivers in the Front Row, with their advanced degrees and upward mobility, see the Back Row's values as worthless. They scorn anyone who stays in a dying town or city as foolish, and mock anyone who clings to religion or tradition as naïve. As Takeesha, a woman in the Bronx, told Arnade, she wants to be seen she sees herself: "a prostitute, a mother of six, and a child of God." This book is his attempt to help the rest of us truly see, hear, and respect millions of people who've been left behind.
Starstruck
Author: Elizabeth Currid-Halkett
Publisher: Farrar, Straus and Giroux
ISBN: 1429962623
Category : Social Science
Languages : en
Pages : 322
Book Description
The author of The Warhol Economy asks how does celebrity work and why do we care about some people more than others? What is celebrity? Why is it such a dominant force in our culture? And why do we seem preoccupied with it now more than ever? Celebrity—our collective fascination with particular people—is everywhere and takes many forms, from the sports star, notorious Wall Street tycoon, or film icon, to the hometown quarterback, YouTube sensation, or friend who compulsively documents his life on the Internet. We follow with rapt attention all the minute details of stars' lives: their romances, their spending habits, even how they drink their coffee. For those anointed, celebrity can translate into big business and top social status, but why do some attain stardom while millions of others do not? Why are we simply more interested in certain people? Elizabeth Currid-Halkett presents the first rigorous exploration of celebrity, arguing that our desire to "celebrate" some people and not others has profound implications, elevating social statuses, making or breaking careers and companies, and generating astronomical dividends. Tracing the phenomenon from the art world to tabletop gaming conventions to the film industry, Currid-Halkett looks at celebrity as an expression of economics, geography (both real and virtual), and networking strategies. Starstruck brings together extensive statistical research and analysis, along with interviews with top agents and publicists, YouTube executives, major art dealers and gallery directors, Bollywood players, and sports experts. Laying out the enormous impact of the celebrity industry and identifying the patterns by which individuals become stars, Currid-Halkett successfully makes the argument that celebrity is an important social phenomenon and a driving force in the worldwide economy.
Publisher: Farrar, Straus and Giroux
ISBN: 1429962623
Category : Social Science
Languages : en
Pages : 322
Book Description
The author of The Warhol Economy asks how does celebrity work and why do we care about some people more than others? What is celebrity? Why is it such a dominant force in our culture? And why do we seem preoccupied with it now more than ever? Celebrity—our collective fascination with particular people—is everywhere and takes many forms, from the sports star, notorious Wall Street tycoon, or film icon, to the hometown quarterback, YouTube sensation, or friend who compulsively documents his life on the Internet. We follow with rapt attention all the minute details of stars' lives: their romances, their spending habits, even how they drink their coffee. For those anointed, celebrity can translate into big business and top social status, but why do some attain stardom while millions of others do not? Why are we simply more interested in certain people? Elizabeth Currid-Halkett presents the first rigorous exploration of celebrity, arguing that our desire to "celebrate" some people and not others has profound implications, elevating social statuses, making or breaking careers and companies, and generating astronomical dividends. Tracing the phenomenon from the art world to tabletop gaming conventions to the film industry, Currid-Halkett looks at celebrity as an expression of economics, geography (both real and virtual), and networking strategies. Starstruck brings together extensive statistical research and analysis, along with interviews with top agents and publicists, YouTube executives, major art dealers and gallery directors, Bollywood players, and sports experts. Laying out the enormous impact of the celebrity industry and identifying the patterns by which individuals become stars, Currid-Halkett successfully makes the argument that celebrity is an important social phenomenon and a driving force in the worldwide economy.
Rural Communities
Author: Cornelia Butler Flora
Publisher: Routledge
ISBN: 0429974329
Category : Social Science
Languages : en
Pages : 433
Book Description
Communities in rural America are a complex mixture of peoples and cultures, ranging from miners who have been laid off in West Virginia, to Laotian immigrants relocating in Kansas to work at a beef processing plant, to entrepreneurs drawing up plans for a world-class ski resort in California's Sierra Nevada. Rural Communities: Legacy and Change uses its unique Community Capitals framework to examine how America's diverse rural communities use their various capitals (natural, cultural, human, social, political, financial, and built) to address the modern challenges that face them. Each chapter opens with a case study of a community facing a particular challenge, and is followed by a comprehensive discussion of sociological concepts to be applied to understanding the case. This narrative, topical approach makes the book accessible and engaging for undergraduate students, while its integrative approach provides them with a framework for understanding rural society based on the concepts and explanations of social science. This fifth edition is updated throughout with 2013 census data and features new and expanded coverage of health and health care, food systems and alternatives, the effects of neoliberalism and globalization on rural communities, as well as an expanded resource and activity section at the end of each chapter.
Publisher: Routledge
ISBN: 0429974329
Category : Social Science
Languages : en
Pages : 433
Book Description
Communities in rural America are a complex mixture of peoples and cultures, ranging from miners who have been laid off in West Virginia, to Laotian immigrants relocating in Kansas to work at a beef processing plant, to entrepreneurs drawing up plans for a world-class ski resort in California's Sierra Nevada. Rural Communities: Legacy and Change uses its unique Community Capitals framework to examine how America's diverse rural communities use their various capitals (natural, cultural, human, social, political, financial, and built) to address the modern challenges that face them. Each chapter opens with a case study of a community facing a particular challenge, and is followed by a comprehensive discussion of sociological concepts to be applied to understanding the case. This narrative, topical approach makes the book accessible and engaging for undergraduate students, while its integrative approach provides them with a framework for understanding rural society based on the concepts and explanations of social science. This fifth edition is updated throughout with 2013 census data and features new and expanded coverage of health and health care, food systems and alternatives, the effects of neoliberalism and globalization on rural communities, as well as an expanded resource and activity section at the end of each chapter.
Dying of Whiteness
Author: Jonathan M. Metzl
Publisher: Basic Books
ISBN: 1541644964
Category : Social Science
Languages : en
Pages : 354
Book Description
A physician's "provocative" (Boston Globe) and "timely" (Ibram X. Kendi, New York Times Book Review) account of how right-wing backlash policies have deadly consequences -- even for the white voters they promise to help. In election after election, conservative white Americans have embraced politicians who pledge to make their lives great again. But as physician Jonathan M. Metzl shows in Dying of Whiteness, the policies that result actually place white Americans at ever-greater risk of sickness and death. Interviewing a range of everyday Americans, Metzl examines how racial resentment has fueled progun laws in Missouri, resistance to the Affordable Care Act in Tennessee, and cuts to schools and social services in Kansas. He shows these policies' costs: increasing deaths by gun suicide, falling life expectancies, and rising dropout rates. Now updated with a new afterword, Dying of Whiteness demonstrates how much white America would benefit by emphasizing cooperation rather than chasing false promises of supremacy. Winner of the Robert F. Kennedy Book Award
Publisher: Basic Books
ISBN: 1541644964
Category : Social Science
Languages : en
Pages : 354
Book Description
A physician's "provocative" (Boston Globe) and "timely" (Ibram X. Kendi, New York Times Book Review) account of how right-wing backlash policies have deadly consequences -- even for the white voters they promise to help. In election after election, conservative white Americans have embraced politicians who pledge to make their lives great again. But as physician Jonathan M. Metzl shows in Dying of Whiteness, the policies that result actually place white Americans at ever-greater risk of sickness and death. Interviewing a range of everyday Americans, Metzl examines how racial resentment has fueled progun laws in Missouri, resistance to the Affordable Care Act in Tennessee, and cuts to schools and social services in Kansas. He shows these policies' costs: increasing deaths by gun suicide, falling life expectancies, and rising dropout rates. Now updated with a new afterword, Dying of Whiteness demonstrates how much white America would benefit by emphasizing cooperation rather than chasing false promises of supremacy. Winner of the Robert F. Kennedy Book Award
Forgotten Americans
Author: Isabel Sawhill
Publisher: Yale University Press
ISBN: 0300241062
Category : Business & Economics
Languages : en
Pages : 268
Book Description
A sobering account of a disenfranchised American working class and important policy solutions to the nation’s economic inequalities One of the country’s leading scholars on economics and social policy, Isabel Sawhill addresses the enormous divisions in American society—economic, cultural, and political—and what might be done to bridge them. Widening inequality and the loss of jobs to trade and technology has left a significant portion of the American workforce disenfranchised and skeptical of governments and corporations alike. And yet both have a role to play in improving the country for all. Sawhill argues for a policy agenda based on mainstream values, such as family, education, and work. While many have lost faith in government programs designed to help them, there are still trusted institutions on both the local and federal level that can deliver better job opportunities and higher wages to those who have been left behind. At the same time, the private sector needs to reexamine how it trains and rewards employees. This book provides a clear-headed and middle-way path to a better-functioning society in which personal responsibility is honored and inclusive capitalism and more broadly shared growth are once more the norm.
Publisher: Yale University Press
ISBN: 0300241062
Category : Business & Economics
Languages : en
Pages : 268
Book Description
A sobering account of a disenfranchised American working class and important policy solutions to the nation’s economic inequalities One of the country’s leading scholars on economics and social policy, Isabel Sawhill addresses the enormous divisions in American society—economic, cultural, and political—and what might be done to bridge them. Widening inequality and the loss of jobs to trade and technology has left a significant portion of the American workforce disenfranchised and skeptical of governments and corporations alike. And yet both have a role to play in improving the country for all. Sawhill argues for a policy agenda based on mainstream values, such as family, education, and work. While many have lost faith in government programs designed to help them, there are still trusted institutions on both the local and federal level that can deliver better job opportunities and higher wages to those who have been left behind. At the same time, the private sector needs to reexamine how it trains and rewards employees. This book provides a clear-headed and middle-way path to a better-functioning society in which personal responsibility is honored and inclusive capitalism and more broadly shared growth are once more the norm.
Crap
Author: Wendy A. Woloson
Publisher: University of Chicago Press
ISBN: 022666449X
Category : History
Languages : en
Pages : 405
Book Description
Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.
Publisher: University of Chicago Press
ISBN: 022666449X
Category : History
Languages : en
Pages : 405
Book Description
Crap. We all have it. Filling drawers. Overflowing bins and baskets. Proudly displayed or stuffed in boxes in basements and garages. Big and small. Metal, fabric, and a whole lot of plastic. So much crap. Abundant cheap stuff is about as American as it gets. And it turns out these seemingly unimportant consumer goods offer unique insights into ourselves—our values and our desires. In Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't even really want. Woloson does not mock these ordinary, everyday possessions but seeks to understand them as a way to understand aspects of ourselves, socially, culturally, and economically: Why do we—as individuals and as a culture—possess these things? Where do they come from? Why do we want them? And what is the true cost of owning them? Woloson tells the history of crap from the late eighteenth century up through today, exploring its many categories: gadgets, knickknacks, novelty goods, mass-produced collectibles, giftware, variety store merchandise. As Woloson shows, not all crap is crappy in the same way—bric-a-brac is crappy in a different way from, say, advertising giveaways, which are differently crappy from commemorative plates. Taking on the full brilliant and depressing array of crappy material goods, the book explores the overlooked corners of the American market and mindset, revealing the complexity of our relationship with commodity culture over time. By studying crap rather than finely made material objects, Woloson shows us a new way to truly understand ourselves, our national character, and our collective psyche. For all its problems, and despite its disposability, our crap is us.
The Rise of the Arab American Left
Author: Pamela E. Pennock
Publisher: UNC Press Books
ISBN: 1469630990
Category : History
Languages : en
Pages : 329
Book Description
In this first history of Arab American activism in the 1960s, Pamela Pennock brings to the forefront one of the most overlooked minority groups in the history of American social movements. Focusing on the ideas and strategies of key Arab American organizations and examining the emerging alliances between Arab American and other anti-imperialist and antiracist movements, Pennock sheds new light on the role of Arab Americans in the social change of the era. She details how their attempts to mobilize communities in support of Middle Eastern political or humanitarian causes were often met with suspicion by many Americans, including heavy surveillance by the Nixon administration. Cognizant that they would be unable to influence policy by traditional electoral means, Arab Americans, through slow coalition building over the course of decades of activism, brought their central policy concerns and causes into the mainstream of activist consciousness. With the support of new archival and interview evidence, Pennock situates the civil rights struggle of Arab Americans within the story of other political and social change of the 1960s and 1970s. By doing so, she takes a crucial step forward in the study of American social movements of that era.
Publisher: UNC Press Books
ISBN: 1469630990
Category : History
Languages : en
Pages : 329
Book Description
In this first history of Arab American activism in the 1960s, Pamela Pennock brings to the forefront one of the most overlooked minority groups in the history of American social movements. Focusing on the ideas and strategies of key Arab American organizations and examining the emerging alliances between Arab American and other anti-imperialist and antiracist movements, Pennock sheds new light on the role of Arab Americans in the social change of the era. She details how their attempts to mobilize communities in support of Middle Eastern political or humanitarian causes were often met with suspicion by many Americans, including heavy surveillance by the Nixon administration. Cognizant that they would be unable to influence policy by traditional electoral means, Arab Americans, through slow coalition building over the course of decades of activism, brought their central policy concerns and causes into the mainstream of activist consciousness. With the support of new archival and interview evidence, Pennock situates the civil rights struggle of Arab Americans within the story of other political and social change of the 1960s and 1970s. By doing so, she takes a crucial step forward in the study of American social movements of that era.
Invisible Founders
Author: Lynn Rainville
Publisher: Berghahn Books
ISBN: 1789202329
Category : Social Science
Languages : en
Pages : 232
Book Description
Literal and metaphorical excavations at Sweet Briar College reveal how African American labor enabled the transformation of Sweet Briar Plantation into a private women’s college in 1906. This volume tells the story of the invisible founders of a college founded by and for white women. Despite being built and maintained by African American families, the college did not integrate its student body for sixty years after it opened. In the process, Invisible Founders challenges our ideas of what a college “founder” is, restoring African American narratives to their deserved and central place in the story of a single institution — one that serves as a microcosm of the American South.
Publisher: Berghahn Books
ISBN: 1789202329
Category : Social Science
Languages : en
Pages : 232
Book Description
Literal and metaphorical excavations at Sweet Briar College reveal how African American labor enabled the transformation of Sweet Briar Plantation into a private women’s college in 1906. This volume tells the story of the invisible founders of a college founded by and for white women. Despite being built and maintained by African American families, the college did not integrate its student body for sixty years after it opened. In the process, Invisible Founders challenges our ideas of what a college “founder” is, restoring African American narratives to their deserved and central place in the story of a single institution — one that serves as a microcosm of the American South.
Read Me
Author: Dwight Garner
Publisher: Harper Collins
ISBN: 0061572195
Category : Art
Languages : en
Pages : 294
Book Description
This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.
Publisher: Harper Collins
ISBN: 0061572195
Category : Art
Languages : en
Pages : 294
Book Description
This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.