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Author: B. Ambos
Publisher: Springer
ISBN: 0230273874
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Author: B. Ambos
Publisher: Springer
ISBN: 0230273874
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Author: Bodo B. Schlegelmilch
Publisher: Springer Nature
ISBN: 3030906655
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Author: Gary Cook
Publisher: Routledge
ISBN: 1317357922
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
The fields of Economic Geography and International Business share an interest in the same phenomena, whilst each provides both a differing perspective and different research methods in attempting to understand those phenomena. The Routledge Companion to the Geography of International Business explores the nature and scope of inter-disciplinary work between Economic Geography and International Business in explaining the central issues in the international economy. Contributions written by leading specialists in each field (including some chapters written by inter-disciplinary teams) focus on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations. Topics covered include the internationalisation of service industries, the influence of location on the competitiveness of firms and the economic dynamism of regions and where economic activity takes place and how knowledge, goods and services flow between locations. The book examines the areas for fruitful inter-disciplinary work between International Business and Economic Geography and sets out a road map for future joint research, and is an essential resource for students and practitioners of International Business and Economic Development.
Author: Andreas Breinbauer
Publisher: Springer Nature
ISBN: 3030312917
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.
Author: Gabriele Suder
Publisher: Routledge
ISBN: 1315397285
Category : Business & Economics
Languages : en
Pages : 462
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Book Description
International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.
Author: Christian G. Asmussen
Publisher: Edward Elgar Publishing
ISBN: 1800884044
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.
Author: Tina C. Ambos
Publisher: Emerald Group Publishing
ISBN: 1786353695
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
This volume of Research in Global Strategic Management, the first under the new editorship of William Newburry, provides new perspectives on headquarters-subsidiary relationships in the context of the contemporary multinational corporation
Author: Torben Pedersen
Publisher: Emerald Group Publishing
ISBN: 0857249916
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
Cross-border flows of goods, services, capital, knowledge, and ideas have substantially increased. This book focuses on how the interface between firm-specific advantages, liability of foreignness, and location-specific advantages are spelled out in the more global world.
Author: Vemi?, Milan B.
Publisher: IGI Global
ISBN: 1799826430
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Investors are instrumental in the development of new businesses and can be a key component of future success. However, for business ventures outside the general urban environment, communicating with potential sponsors may be difficult. Role of Regional Development Agencies in Entrepreneurial and Rural Development: Emerging Research and Opportunities explores the theoretical and practical aspects of regional economic development and applications within entrepreneurship and provides guidance on how to establish the agencies and implement sustainable development. Featuring coverage on a broad range of topics such as leadership management, organization culture, and socio-economic systems, this book is ideally designed for entrepreneurs, developers, small and medium enterprises, business associations, bankers, financial organizations, researchers, business professionals, academicians, and students.
Author: Roger L. Sperry
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 294
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Book Description
