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Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016710
Category : Business & Economics
Languages : en
Pages : 28
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Book Description
The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016710
Category : Business & Economics
Languages : en
Pages : 28
Get Book Here
Book Description
The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.
Author: Jack Trout
Publisher: McGraw-Hill Companies
ISBN: 9780070652910
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
This work presents new material on "the five most important mental elements in the positioning process," as well as "six in-depth case studies" on "repositioning"--Book jacket.
Author: April Dunford
Publisher:
ISBN: 9781999023003
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
Author: United States. National Guard Bureau
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 572
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Book Description
Author: United States. General Accounting Office
Publisher:
ISBN:
Category : Government executives
Languages : en
Pages : 28
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Book Description
Author: Walter L. Baker
Publisher: John Wiley & Sons
ISBN: 0470481773
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.
Author:
Publisher: Nelson Thornes
ISBN: 0748766294
Category : General Certificate of Secondary Education
Languages : en
Pages : 732
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Book Description
Developed for the AQA Specification, revised for the new National Curriculum and the new GCSE specifications. The Teacher File contains detailed support and guidance on advanced planning, points of emphasis, key words, notes for the non-specialist, useful supplementary ideas and homework sheets.
Author: David Zarfes
Publisher: Aspen Publishing
ISBN: 1454859857
Category : Law
Languages : en
Pages : 304
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Book Description
This concise paperback, which will be a valuable supplementary text to any traditional contracts casebook, combines cases and actual contracts to bring a real-world practical perspective to the first-year contracts classroom. Contracts: A Transactional Approach fills the long-felt need by professors, students, and practitioners for a teaching approach to contracts that focuses on practical and transactional skills.and Contracts: A Transactional Approach introduces business contracts and transactions to the first-year contracts class in a unique fashion: Actually executed agreements between sophisticated parties give students exposure to the sort of agreements they will encounter in practice as either a litigator or a transactional attorney. Agreements are lightly edited and are presented as whole documents unbroken by discussion to force the student to read and analyze contracts in their entirety. Focus points and, where appropriate, practitioner comments before each agreement help focus the student's attention on important concepts. The authors begin with the simplest agreement and iteractively build on the same lessons. The discussion is tailored to basic provisions and their interaction with contract law, enabling students to build familiarity with once seemingly foreign contractual provisions and concepts. Lessons focus on the building block provisions (e.g., recitals, representations, warranties, indemnities, limitations of liability, restrictive covenants, liquidated damages) typically found in sophisticated contracts, including the judicial treatment of those provisions. Practitioner comments from experts in the field provide insight and advice on relevant topics to give a real world and practical perspective and to drive home the relevance of these concepts to students. This book teaches students how to read and understand contracts (and to anticipate how judges may read and understand contracts) so that the student can better draft contracts. Drafting tips are sprinkled throughout the book.
Author: Erik Kostelijk
Publisher: Routledge
ISBN: 1000025063
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 438
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Book Description
