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Author: Scott Phillips
Publisher: Independently Published
ISBN:
Category : Political Science
Languages : en
Pages : 0
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Book Description
The New Frontier Playbook maps out a political economic plan for an American program in space that offers a vast payoff in public value back here on Earth. This is what it could mean: Minimum wage jobs that pay $250/hour or more, come with a 5-year contract, and end with $1M in savings. An economy in space that operates at an exponentially higher level of prices and wages (an Economic Conjugate) than our current domestic economy on Earth, which RESULTS in: A massive public return on investment (ROI) on public funds invested in space collected via taxes and fees on that space economy, which then DELIVERS: A Trifecta Economy on Earth of low taxes, high benefits, and no public debt, which FINANCES: The cost of a full transition to a carbon-free, net-zero economy, the elimination of all poverty, and the creation of modern institutions and services from higher education to healthcare that are accessible to everyone and the pride of all. This book challenges status quo, static thinking when it comes to the space frontier. It offers a new vision and framework focused on the practical political and economic building blocks that must align to create a more powerful case for betting big on our own future: Growth, jobs, and economic prosperity. This is a vision for a future where America is coming together, not racing apart, and families can be confident that their children will have a future that is bolder and more prosperous than their own. The New Frontier Playbook offers a roadmap to a bolder American and human future.
Author: Scott Phillips
Publisher: Independently Published
ISBN:
Category : Political Science
Languages : en
Pages : 0
Get Book Here
Book Description
The New Frontier Playbook maps out a political economic plan for an American program in space that offers a vast payoff in public value back here on Earth. This is what it could mean: Minimum wage jobs that pay $250/hour or more, come with a 5-year contract, and end with $1M in savings. An economy in space that operates at an exponentially higher level of prices and wages (an Economic Conjugate) than our current domestic economy on Earth, which RESULTS in: A massive public return on investment (ROI) on public funds invested in space collected via taxes and fees on that space economy, which then DELIVERS: A Trifecta Economy on Earth of low taxes, high benefits, and no public debt, which FINANCES: The cost of a full transition to a carbon-free, net-zero economy, the elimination of all poverty, and the creation of modern institutions and services from higher education to healthcare that are accessible to everyone and the pride of all. This book challenges status quo, static thinking when it comes to the space frontier. It offers a new vision and framework focused on the practical political and economic building blocks that must align to create a more powerful case for betting big on our own future: Growth, jobs, and economic prosperity. This is a vision for a future where America is coming together, not racing apart, and families can be confident that their children will have a future that is bolder and more prosperous than their own. The New Frontier Playbook offers a roadmap to a bolder American and human future.
Author: Lauren Etter
Publisher: Crown
ISBN: 0593237994
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
Author: Francesca Bolla Tripodi
Publisher: Yale University Press
ISBN: 0300248946
Category : History
Languages : en
Pages : 287
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Book Description
The Propagandists' Playbook peels back the layers of the right-wing media manipulation machine to reveal why its strategies are pervasive, while humanizing the people whose worldviews and media practices conservatism embodies. Based on interviews and ethnographic observations of two Republican groups over the course of the 2017 Virginia gubernatorial race--including the author's firsthand experience of the 2017 Unite the Right rally--the book considers how Google algorithms, YouTube playlists, pundits, and politicians can manipulate search, reaffirm beliefs, and expose audiences to extremist ideas, blurring the lines between reality and fiction. Tripodi argues that conservatives who embody the Christian worldview give authoritative weight to original texts and interrogate the media using the same tools taught to them in Bible study--for example, using Google to "fact check" the news. The result of this practice, tied to conservative marketing tactics, is a radicalization of content and a changing of narratives adopted by the media.
Author: David Kidder
Publisher: Chronicle Books
ISBN: 1452105049
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
" ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.
Author: Mark Lamplugh
Publisher: Stylus Publishing, LLC
ISBN: 1501520040
Category : Computers
Languages : en
Pages : 297
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Book Description
Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES: Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns
Author: Samantha Stahlke
Publisher: Oxford University Press
ISBN: 0192584782
Category : Computers
Languages : en
Pages : 401
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Book Description
Video games have captivated us for over 50 years, giving us entire worlds to explore, new ways to connect with friends, thought-provoking stories, or just a fun way to pass the time. Creating games is a dream for many, but making great games is challenging. The Game Designer's Playbook is about meeting that challenge. More specifically, it's a book about game interaction design; in other words, shaping what players can do and how they do it to make a game satisfying and memorable. Our time with a game is built on interaction, from basic things like pushing buttons on a controller, to making complicated strategic decisions and engaging with the narrative. If you've ever felt the adrenaline rush from beating a perfectly tuned boss fight or been delighted by the fanfare of picking up that last collectible, you've experienced good interaction design firsthand. The Game Designer's Playbook is about learning what makes for great (or terrible!) interaction design in games, exploring things like controls, feedback, story, and tutorial design by analyzing existing games. It also looks at how newer and still-developing tech like VR and streaming are changing the ways we play, and how you can bring great interaction design to your own games.
Author: Steve Wilson
Publisher: "O'Reilly Media, Inc."
ISBN: 109816217X
Category : Computers
Languages : en
Pages : 200
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Book Description
Large language models (LLMs) are not just shaping the trajectory of AI, they're also unveiling a new era of security challenges. This practical book takes you straight to the heart of these threats. Author Steve Wilson, chief product officer at Exabeam, focuses exclusively on LLMs, eschewing generalized AI security to delve into the unique characteristics and vulnerabilities inherent in these models. Complete with collective wisdom gained from the creation of the OWASP Top 10 for LLMs list—a feat accomplished by more than 400 industry experts—this guide delivers real-world guidance and practical strategies to help developers and security teams grapple with the realities of LLM applications. Whether you're architecting a new application or adding AI features to an existing one, this book is your go-to resource for mastering the security landscape of the next frontier in AI. You'll learn: Why LLMs present unique security challenges How to navigate the many risk conditions associated with using LLM technology The threat landscape pertaining to LLMs and the critical trust boundaries that must be maintained How to identify the top risks and vulnerabilities associated with LLMs Methods for deploying defenses to protect against attacks on top vulnerabilities Ways to actively manage critical trust boundaries on your systems to ensure secure execution and risk minimization
Author: Sean Geehan
Publisher: Clerisy Press
ISBN: 157860446X
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s SOP, it is more likely that the company is wasting money as well as the employees’ time and efforts. If the budget and plans aren’t structured for B2B specifically, they won’t move the meter. But there is good news — there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.
Author: PMI
Publisher: Project Management Institute
ISBN: 1628258128
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
The Digital Transformation Playbook: What You Need to Know and Do is anindispensable resource for you and your organization as you embark on theexciting and challenging journey of digital transformation. It features insightfulideas and best practices that drive digital transformation. Contributorsinclude leading thinkers and practitioners drawn from around the world.
Author: Fran Zimniuch
Publisher: U of Nebraska Press
ISBN: 1496210042
Category : Sports & Recreation
Languages : en
Pages : 161
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Book Description
When Major League Baseball first expanded in 1961 with the addition of the Los Angeles Angels and the Washington Senators, it started a trend that saw the number of franchises almost double, from sixteen to thirty, while baseball attendance grew by 44 percent. The story behind this staggering growth, told for the first time in Baseball’s New Frontier, is full of twists and unexpected turns, intrigue, and, in some instances, treachery. From the desertion of New York by the Brooklyn Dodgers and the New York Giants to the ever-present threat of antitrust legislation, from the backroom deals and the political posturing to the impact of the upstart Continental League, the book takes readers behind the scenes and into baseball’s decision-making process. Fran Zimniuch gives a lively team-by-team chronicle of how the franchises were awarded, how existing teams protected their players, and what the new teams’ winning (or losing) strategies were. With its account of great players, notable characters, and the changing fortunes of teams over the years, the book supplies a vital chapter in the history of Major League Baseball.
