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Author: Tamar Weinberg
Publisher: "O'Reilly Media, Inc."
ISBN: 1449379281
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Author: Tamar Weinberg
Publisher: "O'Reilly Media, Inc."
ISBN: 1449379281
Category : Business & Economics
Languages : en
Pages : 370
Get Book Here
Book Description
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Author: Angela Connor
Publisher: Happy About
ISBN: 160005143X
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.
Author: G. William Domhoff
Publisher: Transaction Publishers
ISBN: 9780878552283
Category : Political Science
Languages : en
Pages : 188
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Book Description
Robert A. Dahl's Who Governs? is a classic pluralist study which has had an important influence on American social science since the early sixties. Who Really Rules? provides a categorical challenge--empirical, methodological, and theoretical--to Dahl's work. Empirically, Domhoff's restudy of New Haven shows through newly discovered documents that Dahl was wrong about the pluralism of New Haven's power structure. He also presents the most systematic statement of power structure methodology yet made, a statement that contradicts Dahl's methodological claims which have been the prevailing wisdom in American social science for over fifteen years. Finally, Domhoff outlines the national policy planning network through which the big business ruling class dominates urban government. Who Really Rules? is unique in that it makes possible for the first time a dialogue between pluralist and ruling-class views on the basis of studies of the same city by leading exponents of the rival theoretical positions. It is original in that it includes much data not revealed by Dahl. It presents the methodology of power structure research in the most comprehensive fashion yet attempted, and reveals a ruling-class network for urban policy planning that has never before been fully articulated.
Author: Martha Elizabeth Hillman Rustad
Publisher: Pebble
ISBN: 1977128203
Category : Juvenile Nonfiction
Languages : en
Pages : 25
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Book Description
No matter their size, all communities need rules to keep their members safe, healthy, and happy. A question-answer format and kid-friendly photos show how both written rules (e.g., traffic laws) and unwritten rules (e.g., character values such as honesty) help communities grow and thrive. A simple activity promotes active community participation.
Author: Charlotte Hempel
Publisher: Mohr Siebeck
ISBN: 316157026X
Category : Religion
Languages : en
Pages : 372
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Book Description
In this volume, Charlotte Hempel offers the first comprehensive commentary on all twelve ancient manuscripts of the Rules of the Community, works which contain the most important descriptions of the organisation and values ascribed to the movement associated with the Dead Sea Scrolls. The best preserved copy of this work (1QS) was one of the first scrolls to be published and has long dominated the scholarly assessment of the Rules. The approach adopted in this commentary is to capture the distinctive nature of each of the manuscripts based on a synoptic translation that presents all the manuscripts at a glance. Textual notes and Commentary deal with the picture derived from all preserved manuscripts. The publication of the Cave 4 manuscripts in 1998 can be likened to a volcanic eruption that challenged prevalent notions of the Community Rules that were founded on the quasi-archetypal status of the Cave 1 copy published in 1951. Since then the smoke has lifted and, as the pieces have begun to settle, we see green shoots emerging in the scholarly debate.. This commentary embraces the post-volcanic landscape of the Community Rules, which is carefully sifted for clues to establish a fresh reading of the material in conversation with the latest research on the Scrolls. The evidence suggests that some of the practices described as the beating heart of the movement's organization reflect the aspirations of a privileged sub-elite from the late Second Temple Period.
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Barry J. Moltz
Publisher: Que Publishing
ISBN: 0789749203
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Teaches large businesses to use word-of-mouth and reputation-building to gain a loyal customer base in the way small businesses do.
Author: Jill Walker Rettberg
Publisher: John Wiley & Sons
ISBN: 0745655963
Category : Language Arts & Disciplines
Languages : en
Pages : 239
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Book Description
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.
Author: Saul Alinsky
Publisher: Vintage
ISBN: 0307756890
Category : Political Science
Languages : en
Pages : 226
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Book Description
“This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.
Author:
Publisher:
ISBN: 9780596804237
Category : Electronic commerce
Languages : en
Pages : 346
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Book Description
