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Author: Tamar Weinberg
Publisher: "O'Reilly Media, Inc."
ISBN: 0596156812
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.
Author: Tamar Weinberg
Publisher: "O'Reilly Media, Inc."
ISBN: 1449379281
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Author: Angela Connor
Publisher: Happy About
ISBN: 160005143X
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.
Author: G. William Domhoff
Publisher: Transaction Publishers
ISBN: 9780878552283
Category : Political Science
Languages : en
Pages : 188
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Book Description
Robert A. Dahl's Who Governs? is a classic pluralist study which has had an important influence on American social science since the early sixties. Who Really Rules? provides a categorical challenge--empirical, methodological, and theoretical--to Dahl's work. Empirically, Domhoff's restudy of New Haven shows through newly discovered documents that Dahl was wrong about the pluralism of New Haven's power structure. He also presents the most systematic statement of power structure methodology yet made, a statement that contradicts Dahl's methodological claims which have been the prevailing wisdom in American social science for over fifteen years. Finally, Domhoff outlines the national policy planning network through which the big business ruling class dominates urban government. Who Really Rules? is unique in that it makes possible for the first time a dialogue between pluralist and ruling-class views on the basis of studies of the same city by leading exponents of the rival theoretical positions. It is original in that it includes much data not revealed by Dahl. It presents the methodology of power structure research in the most comprehensive fashion yet attempted, and reveals a ruling-class network for urban policy planning that has never before been fully articulated.
Author: Charlotte Hempel
Publisher: Mohr Siebeck
ISBN: 316157026X
Category : Religion
Languages : en
Pages : 372
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Book Description
In this volume, Charlotte Hempel offers the first comprehensive commentary on all twelve ancient manuscripts of the Rules of the Community, works which contain the most important descriptions of the organisation and values ascribed to the movement associated with the Dead Sea Scrolls. The best preserved copy of this work (1QS) was one of the first scrolls to be published and has long dominated the scholarly assessment of the Rules. The approach adopted in this commentary is to capture the distinctive nature of each of the manuscripts based on a synoptic translation that presents all the manuscripts at a glance. Textual notes and Commentary deal with the picture derived from all preserved manuscripts. The publication of the Cave 4 manuscripts in 1998 can be likened to a volcanic eruption that challenged prevalent notions of the Community Rules that were founded on the quasi-archetypal status of the Cave 1 copy published in 1951. Since then the smoke has lifted and, as the pieces have begun to settle, we see green shoots emerging in the scholarly debate.. This commentary embraces the post-volcanic landscape of the Community Rules, which is carefully sifted for clues to establish a fresh reading of the material in conversation with the latest research on the Scrolls. The evidence suggests that some of the practices described as the beating heart of the movement's organization reflect the aspirations of a privileged sub-elite from the late Second Temple Period.
Author: Martha Elizabeth Hillman Rustad
Publisher: Pebble
ISBN: 1977128203
Category : Juvenile Nonfiction
Languages : en
Pages : 25
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Book Description
No matter their size, all communities need rules to keep their members safe, healthy, and happy. A question-answer format and kid-friendly photos show how both written rules (e.g., traffic laws) and unwritten rules (e.g., character values such as honesty) help communities grow and thrive. A simple activity promotes active community participation.
Author: Shama Hyder
Publisher: BenBella Books, Inc.
ISBN: 1942952406
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Author:
Publisher:
ISBN: 9780596804237
Category : Electronic commerce
Languages : en
Pages : 346
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Book Description
Author: Jodie Cook
Publisher: Frances Lincoln
ISBN: 0711251762
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021 'Essential for anyone wanting to take Instagram seriously.' – ALEX WOOD, FORBES **************** Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.
Author: David A. Hoekema
Publisher: Rowman & Littlefield
ISBN: 9780847676897
Category : Education
Languages : en
Pages : 300
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Book Description
Colleges and universities have largely abandoned their traditional stance in loco parentis, as moral guardians over student life, and instead seek to promote toleration while preventing conflict. In this volume David A Hoekema argues that in doing so, they fail to provide an atmosphere conducive to the attainment of the kind of responsible independence that such goals presuppose.
Author: Saul Alinsky
Publisher: Vintage
ISBN: 0307756890
Category : Political Science
Languages : en
Pages : 226
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Book Description
“This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.
